The Mentalist Audience in Germany
The Mentalist has an estimated audience of 913,460 people in Germany. 53.4% are female, 46.6% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Rookie, Chicago P.D. (season 2), ER (TV series), Hawaii Five-O, Chicago Fire (TV series).
The average The Mentalist fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Rookie, Chicago P.D. (season 2), ER (TV series), with strongest over-indexing on The Rookie (38.78× the country average). Demographically, the The Mentalist audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Mentalist fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 40.8 |
| Estimated audience size | 913,460 |
Audience persona
The typical The Mentalist fan in Germany is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for The Rookie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 204,747 | 1.02× |
| Bayern | 139,242 | 0.95× |
| Baden-Württemberg | 114,481 | 0.92× |
| Niedersachsen | 96,389 | 1.09× |
| Hessen | 64,740 | 0.93× |
| Sachsen | 47,385 | 1.06× |
| Rheinland-Pfalz | 44,865 | 0.98× |
| Berlin | 42,869 | 1.05× |
| Schleswig-Holstein | 37,895 | 1.16× |
| Brandenburg | 30,375 | 1.07× |
| Thüringen | 23,532 | 1.01× |
| Sachsen-Anhalt | 23,523 | 0.99× |
| Hamburg | 18,519 | 0.9× |
| Mecklenburg-Vorpommern | 17,920 | 1.03× |
| Saarland | 10,500 | 0.94× |
| Bremen | 7,122 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Rookie | 38.78× | Movies & TV |
| Chicago P.D. (season 2) | 115.08× | Movies & TV |
| ER (TV series) | 68.06× | Movies & TV |
| Hawaii Five-O | 90.95× | Movies & TV |
| Chicago Fire (TV series) | 63.69× | Movies & TV |
| Unforgettable (2011 TV series) | 92.91× | Movies & TV |
| Shaft (1971 film) | 113.55× | Movies & TV |
| Hawaii Five-0 | 97.85× | Movies & TV |
| New Amsterdam | 70.17× | Movies & TV |
| CSI: Miami | 57.01× | Movies & TV |
| Lie to Me | 100.96× | Movies & TV |
| Blue Bloods | 53.29× | Movies & TV |
| 24 (TV series) | 50.97× | Movies & TV |
| True Detective | 19.09× | Movies & TV |
| Person of Interest (TV series) | 48.41× | Movies & TV |
| Haven (TV series) | 94.77× | Movies & TV |
| CSI: Crime Scene Investigation | 63.36× | Movies & TV |
| Elementary (TV series) | 50.18× | Movies & TV |
| Law & Order: Special Victims Unit | 53.59× | Movies & TV |
| Mark Harmon | 53.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.37 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Indulgence | JOY | 1.3 |
| Community Orientation | OPEN | 1.22 |
| Tradition | CONSERVATISM | 1.21 |
| Sports Activity | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.9% |
| Germany | 9.3% |
| Brazil | 8.5% |
See The Mentalist audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Mentalist have in Germany?
The Mentalist has an estimated audience of 913,460 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Mentalist fans?
53.4% of The Mentalist fans are female, 46.6% are male, with an average age of 40.8 years.
Which brands do The Mentalist fans like most?
The Mentalist fans show strongest brand affinity for The Rookie (38.78×), Chicago P.D. (season 2) (115.08×), and ER (TV series) (68.06×) over the country average.
Where do The Mentalist fans live in Germany?
The Mentalist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 204,747), Bayern (reach 139,242), and Baden-Württemberg (reach 114,481). These three regions account for the largest share of the active audience.
What other brands do The Mentalist fans also like?
Beyond The Mentalist itself, the audience over-indexes on Chicago P.D. (season 2) (115.08×), ER (TV series) (68.06×), Hawaii Five-O (90.95×), and Chicago Fire (TV series) (63.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Mentalist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.