Rascasse Audience Intelligence

The Rookie Audience in Germany

A data profile of the people who buy, follow and care about The Rookie in Germany — modelled from more than twelve digital signal sources. The Rookie has an estimated audience of 4,946,686 people in Germany.

#13among TV series in Germany#24among Movie / TV Show / Series in Germany#75in Movies & TV

The average The Rookie fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PurpleDiscoMachine, Hawaii Five-O, Mark Harmon, with strongest over-indexing on PurpleDiscoMachine (56.36× the country average).

Demographically, the The Rookie audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Rookie fan in Germany is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for PurpleDiscoMachine.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Rookie profile in Germany.

Audience size
4.9M
in Germany
Gender
54.2%♀
45.8% male
Age
40.1
average years
Country rank
#1072
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Rookie viewers

54.2% are female, 45.8% are male, average age 40.1.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for The Rookie audience in Germany
MetricValue
Female54.2%
Male45.8%
Average age40.1
Estimated audience size4,946,686
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the The Rookie audience in Germany
Age bracketShare%
16-1920%
20-2913%
30-3922%
40-4928%
50+18%
Fig. 04

Worldwide distribution

11.4%

of the worldwide The Rookie audience comes from Germany.

Worldwide audience distribution share by country for The Rookie
CountryShare
United States24.0%
Germany11.4%
Brazil9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Rookie audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Rookie fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~600K1.17×
02Sachsen-Anhalt~200K1.13×
03Nordrhein-Westfalen~1.5M1.09×
04Schleswig-Holstein~200K1.09×
05Brandenburg~200K1.09×
06Thüringen~100K1.09×
07Rheinland-Pfalz~300K1.07×
08Saarland~70K1.05×
09Sachsen~300K1.04×
10Mecklenburg-Vorpommern~100K1.02×
11Baden-Württemberg~700K0.92×
12Bayern~800K0.91×
13Hessen~400K0.91×
14Bremen~40K0.89×
15Hamburg~90K0.79×
16Berlin~200K0.76×
Fig. 06

Affinity by region

Affinity by region — The Rookie, Germany
0.76×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Rookie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Rookie audience
#·InterestCategoryAffinity×
01Mass surveillancePolitics & Society116.01×
02Hawaii Five-OMovies & TV98.51×
03Mark HarmonMovies & TV79.01×
04Deception (U.S. TV series)Movies & TV56.81×
05PurpleDiscoMachineMusic & Radio56.36×
06Sung KangMovies & TV50.63×
07The Mist (film)Movies & TV49.03×
08The Expendables (film series)Movies & TV43.10×
09The MentalistMovies & TV38.78×
10Oblivion (2013 film)Movies & TV35.68×
11Rizzoli & IslesMovies & TV34.39×
12Person of Interest (TV series)Movies & TV29.32×
13Rambo (film series)Movies & TV25.49×
14Blue Bloods (TV series)Movies & TV23.93×
15Hawaii Five-0Movies & TV23.36×
16Point BreakMovies & TV22.20×
17Juliette LewisMovies & TV20.34×
18Dan StevensMovies & TV20.07×
19Law & OrderMovies & TV19.04×
20Alexis BledelMovies & TV10.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Rookie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Rookie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.49×
Need for SecurityCONSERVATISM1.43×
SpiritualityBALANCE1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Rookie audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Sports ActivityPOWER0.78×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Rookie have in Germany?

The Rookie has an estimated audience of 4,946,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Rookie viewers?

54.2% of The Rookie fans are female, 45.8% are male, with an average age of 40.1 years.

03

Which brands do The Rookie fans like most?

The Rookie fans show strongest brand affinity for PurpleDiscoMachine (56.36×), Hawaii Five-O (98.51×), and Mark Harmon (79.01×) over the country average.

04

Where do The Rookie fans live in Germany?

The Rookie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do The Rookie fans also like?

Beyond The Rookie itself, the audience over-indexes on Hawaii Five-O (98.51×), Mark Harmon (79.01×), Oblivion (2013 film) (35.68×), and The Mentalist (38.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See The Rookie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Rookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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