The Rookie Audience in Germany
The Rookie has an estimated audience of 5,456,448 people in Germany. 57.2% are female, 42.8% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kuopio, Kalidou Koulibaly, Howard Gardner, Loincloth, Home construction.
The average The Rookie fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kuopio, Kalidou Koulibaly, Howard Gardner, with strongest over-indexing on Kuopio (69× the country average). Demographically, the The Rookie audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Rookie fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 41.1 |
| Estimated audience size | 5,456,448 |
Audience persona
The typical The Rookie fan in Germany is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Kuopio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,349,386 | 1.12× |
| Bayern | 810,623 | 0.92× |
| Baden-Württemberg | 693,254 | 0.92× |
| Niedersachsen | 629,981 | 1.18× |
| Hessen | 391,480 | 0.93× |
| Rheinland-Pfalz | 298,142 | 1.08× |
| Sachsen | 277,636 | 1.03× |
| Schleswig-Holstein | 215,257 | 1.09× |
| Berlin | 193,257 | 0.79× |
| Brandenburg | 186,369 | 1.09× |
| Sachsen-Anhalt | 159,574 | 1.12× |
| Thüringen | 149,727 | 1.07× |
| Mecklenburg-Vorpommern | 103,328 | 0.98× |
| Hamburg | 97,100 | 0.78× |
| Saarland | 67,283 | 1× |
| Bremen | 41,560 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kuopio | 69× | Travel & Leisure |
| Kalidou Koulibaly | 69.7× | Sports |
| Howard Gardner | 53.64× | Literature |
| Loincloth | 5.67× | Fashion & Accessoires |
| Home construction | 1.73× | Home & Garden |
| The Nice Guys | 9.7× | Movies & TV |
| Home Office | 1.67× | Business & Career |
| Knauf Insulation | 16.35× | Business & Career |
| The Client (1994 film) | 9.04× | Movies & TV |
| Kouvola | 32.86× | Travel & Leisure |
| Artistic inspiration | 1.54× | Arts & Culture |
| Litter box | 1.52× | Pets & Animals |
| Israel | 2.28× | Travel & Leisure |
| Stradivarius | 1.86× | Shopping |
| Pleural effusion | 4.08× | Health |
| Progressive rock | 1.76× | Music & Radio |
| Zagreb | 4.17× | Travel & Leisure |
| Kocaeli University | 58.56× | Business & Career |
| Suhr Guitars | 14.25× | Music & Radio |
| The Hollies (Official) | 6.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.44 |
| Tradition | CONSERVATISM | 1.33 |
| Early Adopter Mentality | POWER | 1.14 |
| Indulgence | JOY | 1.12 |
| DIY Mentality | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Germany | 13.1% |
| Brazil | 10.2% |
See The Rookie audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does The Rookie have in Germany?
The Rookie has an estimated audience of 5,456,448 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Rookie fans?
57.2% of The Rookie fans are female, 42.8% are male, with an average age of 41.1 years.
Which brands do The Rookie fans like most?
The Rookie fans show strongest brand affinity for Kuopio (69×), Kalidou Koulibaly (69.7×), and Howard Gardner (53.64×) over the country average.
Where do The Rookie fans live in Germany?
The Rookie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,349,386), Bayern (reach 810,623), and Baden-Württemberg (reach 693,254). These three regions account for the largest share of the active audience.
What other brands do The Rookie fans also like?
Beyond The Rookie itself, the audience over-indexes on Kalidou Koulibaly (69.7×), Howard Gardner (53.64×), Loincloth (5.67×), and Home construction (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Rookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.