Motorcycles Audience in Germany
Motorcycles has an estimated audience of 7,358,776 people in Germany. 30.1% are female, 69.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Motor vehicle, Motorcycle racing, Motorcycling, Used car.
The average Motorcycles fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Motor vehicle, Motorcycle racing, with strongest over-indexing on AutoScout24 (1.61× the country average). Demographically, the Motorcycles audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: TV series
Demographics of Motorcycles fans
| Metric | Value |
|---|---|
| Female | 30.1% |
| Male | 69.9% |
| Average age | 39.7 |
| Estimated audience size | 7,358,776 |
Audience persona
The typical Motorcycles fan in Germany is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,585,519 | 0.98× |
| Bayern | 1,514,078 | 1.28× |
| Baden-Württemberg | 1,017,015 | 1.01× |
| Hessen | 951,283 | 1.7× |
| Niedersachsen | 671,250 | 0.94× |
| Rheinland-Pfalz | 431,421 | 1.17× |
| Berlin | 404,508 | 1.23× |
| Sachsen | 293,456 | 0.81× |
| Schleswig-Holstein | 241,102 | 0.91× |
| Brandenburg | 195,895 | 0.86× |
| Hamburg | 164,319 | 0.99× |
| Sachsen-Anhalt | 151,242 | 0.79× |
| Thüringen | 148,941 | 0.79× |
| Mecklenburg-Vorpommern | 105,838 | 0.75× |
| Saarland | 74,816 | 0.83× |
| Bremen | 60,775 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 1.61× | Cars & Mobility |
| Motor vehicle | 1.58× | Cars & Mobility |
| Motorcycle racing | 2.13× | Cars & Mobility |
| Motorcycling | 2.06× | Cars & Mobility |
| Used car | 1.68× | Cars & Mobility |
| Tire | 1.72× | Cars & Mobility |
| Sport bike | 2.26× | Cars & Mobility |
| Engine | 1.68× | Cars & Mobility |
| Škoda Auto | 1.55× | Cars & Mobility |
| Hyundai | 1.97× | Cars & Mobility |
| Electric car | 1.52× | Cars & Mobility |
| Motorcycle sport | 2.09× | Sports |
| Motorcycle club | 2.08× | Cars & Mobility |
| Motorcycle accessories | 2.26× | Cars & Mobility |
| Porsche | 1.52× | Cars & Mobility |
| Motorcycle helmet | 2.21× | Cars & Mobility |
| Formula One | 1.5× | Sports |
| Used Cars | 1.79× | Cars & Mobility |
| Auto mechanic | 1.64× | Cars & Mobility |
| Driving | 1.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.09 |
| Luxury Orientation | PREMIUM | 1.09 |
| DIY Mentality | THRILL | 1.07 |
| Indulgence | JOY | 0.99 |
| Family Orientation | CONSERVATISM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Motorcycles audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Motorcycles have in Germany?
Motorcycles has an estimated audience of 7,358,776 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorcycles fans?
30.1% of Motorcycles fans are female, 69.9% are male, with an average age of 39.7 years.
Which brands do Motorcycles fans like most?
Motorcycles fans show strongest brand affinity for AutoScout24 (1.61×), Motor vehicle (1.58×), and Motorcycle racing (2.13×) over the country average.
Where do Motorcycles fans live in Germany?
Motorcycles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,585,519), Bayern (reach 1,514,078), and Baden-Württemberg (reach 1,017,015). These three regions account for the largest share of the active audience.
What other brands do Motorcycles fans also like?
Beyond Motorcycles itself, the audience over-indexes on Motor vehicle (1.58×), Motorcycle racing (2.13×), Motorcycling (2.06×), and Used car (1.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.