Rascasse Audience Intelligence

Motorcycles Audience in Germany

A data profile of the people who buy, follow and care about Motorcycles in Germany — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 7,358,776 people in Germany.

#4among TV series in Germany#358among Topic in Germany#25in Cars & Mobility

The average Motorcycles fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Motor vehicle, Motorcycle racing, with strongest over-indexing on AutoScout24 (1.61× the country average).

Demographically, the Motorcycles audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motorcycles fan in Germany is more male, around 39.7 years old, with strong Quality Awareness tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycles profile in Germany.

Audience size
7.4M
in Germany
Gender
30.1%♀
69.9% male
Age
39.7
average years
Country rank
#589
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycles fans

30.1% are female, 69.9% are male, average age 39.7.

Fig. 02

Gender split

30.1%
Female
69.9%
Male
Demographic split for Motorcycles audience in Germany
MetricValue
Female30.1%
Male69.9%
Average age39.7
Estimated audience size7,358,776
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Motorcycles audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Motorcycles audience comes from Germany.

Worldwide audience distribution share by country for Motorcycles
CountryShare
United States17.5%
Brazil5.5%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motorcycles fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~900K1.65×
02Bayern~1.5M1.24×
03Berlin~400K1.17×
04Rheinland-Pfalz~400K1.16×
05Bremen~60K1.01×
06Baden-Württemberg~1M0.99×
07Hamburg~200K0.98×
08Nordrhein-Westfalen~1.5M0.96×
09Niedersachsen~700K0.94×
10Schleswig-Holstein~200K0.93×
11Saarland~80K0.91×
12Brandenburg~200K0.87×
13Thüringen~200K0.87×
14Sachsen-Anhalt~200K0.86×
15Sachsen~300K0.84×
16Mecklenburg-Vorpommern~100K0.81×
Fig. 06

Affinity by region

Affinity by region — Motorcycles, Germany
0.81×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycles audience
#·InterestCategoryAffinity×
01Sport bikeCars & Mobility2.26×
02Motorcycle accessoriesCars & Mobility2.26×
03Motorcycle helmetCars & Mobility2.21×
04Motorcycle racingCars & Mobility2.13×
05Motorcycle sportSports2.09×
06Motorcycle clubCars & Mobility2.08×
07MotoGPSports2.08×
08MotorcyclingCars & Mobility2.06×
09HyundaiCars & Mobility1.97×
10Used CarsCars & Mobility1.79×
11TireCars & Mobility1.72×
12Used carCars & Mobility1.68×
13EngineCars & Mobility1.68×
14Auto mechanicCars & Mobility1.64×
15AutoScout24Cars & Mobility1.61×
16Motor vehicleCars & Mobility1.58×
17Škoda AutoCars & Mobility1.55×
18Electric carCars & Mobility1.52×
19PorscheCars & Mobility1.52×
20Formula OneSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycles audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.11×
DIY MentalityTHRILL1.08×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycles audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Community OrientationOPEN0.71×
IndividualismJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycles have in Germany?

Motorcycles has an estimated audience of 7,358,776 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motorcycles fans?

30.1% of Motorcycles fans are female, 69.9% are male, with an average age of 39.7 years.

03

Which brands do Motorcycles fans like most?

Motorcycles fans show strongest brand affinity for AutoScout24 (1.61×), Motor vehicle (1.58×), and Motorcycle racing (2.13×) over the country average.

04

Where do Motorcycles fans live in Germany?

Motorcycles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycles fans also like?

Beyond Motorcycles itself, the audience over-indexes on Motor vehicle (1.58×), Motorcycle racing (2.13×), Motorcycling (2.06×), and Used car (1.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Motorcycles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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