A data profile of the people who buy, follow and care about Motorcycles in India — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 7,695,842 people in India.
The average Motorcycles fan in India is 30.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Vehicles, Cars (film), Automobiles, with strongest over-indexing on Vehicles (1.68× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 30.8, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Motorcycles fan in India is more male, around 30.8 years old, with strong DIY Mentality tendencies and a notable affinity for Vehicles.
The key figures that characterise the Motorcycles profile in India.
14.0% are female, 86.0% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 14.0% |
| Male | 86.0% |
| Average age | 30.8 |
| Estimated audience size | 7,695,842 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Motorcycles audience comes from India.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Motorcycles audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Bengal | ~400K | 1.51× | |
| 02 | Punjab (region) | ~100K | 1.37× | |
| 03 | Bihar | ~200K | 1.30× | |
| 04 | Karnataka | ~200K | 1.25× | |
| 05 | Goa | ~9K | 1.16× | |
| 06 | Maharashtra | ~400K | 1.10× | |
| 07 | Mizoram | ~6K | 1.09× | |
| 08 | Odisha | ~90K | 1.07× | |
| 09 | Jharkhand | ~70K | 1.07× | |
| 10 | Rajasthan | ~200K | 1.05× | |
| 11 | Madhya Pradesh | ~200K | 1.04× | |
| 12 | Meghalaya | ~8K | 1.02× | |
| 13 | Uttar Pradesh | ~400K | 1.01× | |
| 14 | Assam | ~80K | 1.01× | |
| 15 | Arunachal Pradesh | ~5K | 1.00× | |
| 16 | Tamil Nadu | ~200K | 0.96× | |
| 17 | Andhra Pradesh | ~90K | 0.94× | |
| 18 | Manipur | ~9K | 0.93× | |
| 19 | Telangana | ~100K | 0.90× | |
| 20 | Haryana | ~90K | 0.90× | |
| 21 | Tripura | ~9K | 0.90× | |
| 22 | Sikkim | ~3K | 0.90× | |
| 23 | Chhattisgarh | ~40K | 0.88× | |
| 24 | Kerala | ~100K | 0.86× | |
| 25 | Jammu and Kashmir | ~30K | 0.85× | |
| 26 | Uttarakhand | ~30K | 0.82× | |
| 27 | Nagaland | ~4K | 0.81× | |
| 28 | Gujarat | ~200K | 0.79× | |
| 29 | Himachal Pradesh | ~20K | 0.78× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian (motorcycle) | Cars & Mobility | 2.95× | ||
| 02 | Motorcycle accessories | Cars & Mobility | 2.65× | ||
| 03 | Yamaha Motor Company | Cars & Mobility | 2.55× | ||
| 04 | Motorcycle club | Cars & Mobility | 2.52× | ||
| 05 | Motorcycle sport | Sports | 2.52× | ||
| 06 | Motorcycling | Cars & Mobility | 2.51× | ||
| 07 | Scooters | Cars & Mobility | 2.47× | ||
| 08 | Motorcycle racing | Cars & Mobility | 2.44× | ||
| 09 | Engine | Cars & Mobility | 2.25× | ||
| 10 | Motorsport | Cars & Mobility | 2.19× | ||
| 11 | Cars (film) | Movies & TV | 2.12× | ||
| 12 | Sport bike | Cars & Mobility | 2.03× | ||
| 13 | Suzuki | Cars & Mobility | 1.92× | ||
| 14 | Commercial bank | Business & Career | 1.83× | ||
| 15 | Bank of India | Business & Career | 1.80× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.78× | ||
| 17 | Vehicles | Cars & Mobility | 1.68× | ||
| 18 | SUVs | Cars & Mobility | 1.63× | ||
| 19 | Free software | Technology & Electronics | 1.56× | ||
| 20 | Automobiles | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.25× | |
| Community Orientation | OPEN | 1.19× | |
| Extroversion | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Indulgence | JOY | 0.84× |
Motorcycles has an estimated audience of 7,695,842 people in India, concentrated in Maharashtra and Uttar Pradesh.
14.0% of Motorcycles fans are female, 86.0% are male, with an average age of 30.8 years.
Motorcycles fans show strongest brand affinity for Vehicles (1.68×), Cars (film) (2.12×), and Automobiles (1.52×) over the country average.
Motorcycles fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~400K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on Cars (film) (2.12×), Automobiles (1.52×), Scooters (2.47×), and Indian (motorcycle) (2.95×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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