Rascasse Audience Intelligence

Scooters Audience in India

A data profile of the people who buy, follow and care about Scooters in India — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 6,692,751 people in India.

#576among Topic in India#14in Cars & Mobility

The average Scooters fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Scooters profile in India.

Audience size
6.7M
in India
Gender
16.9%♀
83.1% male
Age
32.0
average years
Country rank
#801
Topic in India
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scooters fans

16.9% are female, 83.1% are male, average age 32.0.

Fig. 02

Gender split

16.9%
Female
83.1%
Male
Demographic split for Scooters audience in India
MetricValue
Female16.9%
Male83.1%
Average age32.0
Estimated audience size6,692,751
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Scooters audience in India
Age bracketShare%
16-1934%
20-2928%
30-3918%
40-4912%
50+8%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Scooters audience comes from India.

Worldwide audience distribution share by country for Scooters
CountryShare
United States13.3%
Japan6.2%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scooters audience in India is strongest.

Fig. 05

Top regions by affinity

Scooters fans by region: top regions in India
#RegionReachAffinity×
01Kerala~200K1.79×
02Goa~10K1.73×
03Karnataka~200K1.45×
04Mizoram~6K1.21×
05Punjab (region)~100K1.20×
06Maharashtra~400K1.18×
07Tamil Nadu~200K1.14×
08Manipur~9K1.04×
09Gujarat~200K1.02×
10Jammu and Kashmir~30K0.93×
11Arunachal Pradesh~4K0.93×
12Bihar~100K0.92×
13Odisha~70K0.92×
14Madhya Pradesh~100K0.90×
15Telangana~90K0.89×
16Himachal Pradesh~20K0.89×
17Meghalaya~6K0.89×
18Nagaland~4K0.89×
19Tripura~8K0.88×
20Uttar Pradesh~300K0.87×
21West Bengal~200K0.87×
22Uttarakhand~30K0.87×
23Sikkim~3K0.87×
24Haryana~70K0.86×
25Assam~60K0.84×
26Chhattisgarh~40K0.84×
27Andhra Pradesh~70K0.82×
28Jharkhand~50K0.82×
29Rajasthan~100K0.81×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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