Rascasse Audience Intelligence

Scooters Audience in Germany

A data profile of the people who buy, follow and care about Scooters in Germany — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 5,181,173 people in Germany.

#627among Topic in Germany#52in Cars & Mobility

The average Scooters fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Bauhaus, Müller (company), with strongest over-indexing on AutoScout24 (1.98× the country average).

Demographically, the Scooters audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scooters fan in Germany is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scooters profile in Germany.

Audience size
5.2M
in Germany
Gender
30.9%♀
69.1% male
Age
39.3
average years
Country rank
#1008
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scooters fans

30.9% are female, 69.1% are male, average age 39.3.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Scooters audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age39.3
Estimated audience size5,181,173
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Scooters audience in Germany
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Scooters audience comes from Germany.

Worldwide audience distribution share by country for Scooters
CountryShare
United States13.3%
Japan6.2%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scooters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scooters fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.24×
02Niedersachsen~600K1.19×
03Sachsen~300K1.19×
04Bremen~50K1.13×
05Schleswig-Holstein~200K1.09×
06Brandenburg~200K1.06×
07Mecklenburg-Vorpommern~100K1.06×
08Sachsen-Anhalt~100K1.01×
09Thüringen~100K1.00×
10Nordrhein-Westfalen~1M0.95×
11Baden-Württemberg~600K0.92×
12Bayern~700K0.89×
13Hessen~300K0.87×
14Berlin~200K0.86×
15Rheinland-Pfalz~200K0.81×
16Saarland~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Scooters, Germany
0.77×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scooters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scooters audience
#·InterestCategoryAffinity×
01MinivansCars & Mobility3.70×
02Auto maintenanceCars & Mobility2.97×
03Family carCars & Mobility2.74×
04Domain Name SystemInternet & Social Media2.39×
05Top-level domainTechnology & Electronics2.38×
06Petrol engineCars & Mobility2.35×
07Auto mechanicCars & Mobility2.35×
08FRITZ!BoxTechnology & Electronics2.34×
09Cars (film)Movies & TV2.33×
10HybridsCars & Mobility2.29×
11EngineCars & Mobility2.26×
12TireCars & Mobility2.21×
13RVsCars & Mobility2.12×
14AutoScout24Cars & Mobility1.98×
15Electric carCars & Mobility1.95×
16Škoda AutoCars & Mobility1.87×
17Müller (company)Food & Beverages1.86×
18BauhausShopping1.84×
19ImmoScout24Home & Garden1.73×
20Google MapsInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scooters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scooters audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.43×
DIY MentalityTHRILL1.31×
Risk AppetiteTHRILL1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scooters audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.68×
SpiritualityBALANCE0.69×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scooters have in Germany?

Scooters has an estimated audience of 5,181,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scooters fans?

30.9% of Scooters fans are female, 69.1% are male, with an average age of 39.3 years.

03

Which brands do Scooters fans like most?

Scooters fans show strongest brand affinity for AutoScout24 (1.98×), Bauhaus (1.84×), and Müller (company) (1.86×) over the country average.

04

Where do Scooters fans live in Germany?

Scooters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Scooters fans also like?

Beyond Scooters itself, the audience over-indexes on Bauhaus (1.84×), Müller (company) (1.86×), FRITZ!Box (2.34×), and RVs (2.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Scooters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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