Scooters Audience in Germany
Scooters has an estimated audience of 5,181,173 people in Germany. 30.9% are female, 69.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Bauhaus, FRITZ!Box, RVs, Auto maintenance.
The average Scooters fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Bauhaus, FRITZ!Box, with strongest over-indexing on AutoScout24 (1.98× the country average). Demographically, the Scooters audience skews more male with an average age of 39.3, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Band
Demographics of Scooters fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 39.3 |
| Estimated audience size | 5,181,173 |
Audience persona
The typical Scooters fan in Germany is more male, around 39.3 years old, with strong DIY Mentality tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,094,106 | 0.97× |
| Bayern | 747,859 | 0.9× |
| Baden-Württemberg | 657,887 | 0.93× |
| Niedersachsen | 620,645 | 1.23× |
| Hessen | 342,428 | 0.87× |
| Sachsen | 295,094 | 1.16× |
| Schleswig-Holstein | 206,015 | 1.11× |
| Berlin | 204,628 | 0.88× |
| Rheinland-Pfalz | 204,609 | 0.79× |
| Brandenburg | 166,573 | 1.04× |
| Hamburg | 151,131 | 1.29× |
| Sachsen-Anhalt | 135,024 | 1.01× |
| Thüringen | 123,368 | 0.93× |
| Mecklenburg-Vorpommern | 105,760 | 1.07× |
| Bremen | 51,134 | 1.15× |
| Saarland | 42,933 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 1.98× | Cars & Mobility |
| Bauhaus | 1.84× | Shopping |
| FRITZ!Box | 2.34× | Technology & Electronics |
| RVs | 2.12× | Cars & Mobility |
| Auto maintenance | 2.97× | Cars & Mobility |
| Top-level domain | 2.38× | Technology & Electronics |
| ImmoScout24 | 1.73× | Home & Garden |
| Engine | 2.26× | Cars & Mobility |
| Cars (film) | 2.33× | Movies & TV |
| Domain Name System | 2.39× | Internet & Social Media |
| Tire | 2.21× | Cars & Mobility |
| Minivans | 3.7× | Cars & Mobility |
| Google Maps | 1.65× | Internet & Social Media |
| Petrol engine | 2.35× | Cars & Mobility |
| Hybrids | 2.29× | Cars & Mobility |
| Auto mechanic | 2.35× | Cars & Mobility |
| American football | 1.52× | Sports |
| Electric car | 1.95× | Cars & Mobility |
| Family car | 2.74× | Cars & Mobility |
| Sport bike | 2.67× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.31 |
| Luxury Orientation | PREMIUM | 1.17 |
| Need for Security | CONSERVATISM | 1.15 |
| Sports Activity | POWER | 1.13 |
| Patriotism | CONSERVATISM | 1.08 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.3% |
| Italy | 5.7% |
See Scooters audiences in other countries
More Band audiences in Germany
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- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Scooters have in Germany?
Scooters has an estimated audience of 5,181,173 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scooters fans?
30.9% of Scooters fans are female, 69.1% are male, with an average age of 39.3 years.
Which brands do Scooters fans like most?
Scooters fans show strongest brand affinity for AutoScout24 (1.98×), Bauhaus (1.84×), and FRITZ!Box (2.34×) over the country average.
Where do Scooters fans live in Germany?
Scooters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,094,106), Bayern (reach 747,859), and Baden-Württemberg (reach 657,887). These three regions account for the largest share of the active audience.
What other brands do Scooters fans also like?
Beyond Scooters itself, the audience over-indexes on Bauhaus (1.84×), FRITZ!Box (2.34×), RVs (2.12×), and Auto maintenance (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.