A data profile of the people who buy, follow and care about Scooters in United Kingdom — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 4,660,768 people in United Kingdom.
The average Scooters fan in United Kingdom is 44.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Business, Autotrader, Halfords, with strongest over-indexing on Business (1.54× the country average).
Demographically, the Scooters audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Scooters fan in United Kingdom is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for Business.
The key figures that characterise the Scooters profile in United Kingdom.
30.7% are female, 69.3% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 44.8 |
| Estimated audience size | 4,660,768 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Scooters audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.2% |
| Italy | 5.7% |
Where the Scooters audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 3.85× | |
| 02 | North East | ~300K | 1.52× | |
| 03 | Yorkshire and the Humber | ~500K | 1.36× | |
| 04 | West Midlands | ~200K | 1.24× | |
| 05 | East of England | ~400K | 1.04× | |
| 06 | East Midlands | ~300K | 0.85× | |
| 07 | Northern Ireland | ~100K | 0.85× | |
| 08 | South West | ~300K | 0.81× | |
| 09 | South East | ~500K | 0.74× | |
| 10 | Wales | ~200K | 0.65× | |
| 11 | Scotland | ~200K | 0.57× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Scooters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Touring motorcycle | Cars & Mobility | 4.11× | ||
| 02 | Motorcycle club | Cars & Mobility | 3.35× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 3.19× | ||
| 04 | Electric motorcycles and scooters | Cars & Mobility | 3.19× | ||
| 05 | Custom motorcycle | Cars & Mobility | 3.14× | ||
| 06 | Minivans | Cars & Mobility | 3.08× | ||
| 07 | Sport bike | Cars & Mobility | 2.72× | ||
| 08 | Motorcycle sport | Sports | 2.68× | ||
| 09 | Hybrids | Cars & Mobility | 2.53× | ||
| 10 | RVs | Cars & Mobility | 2.26× | ||
| 11 | Motorcycle racing | Cars & Mobility | 2.14× | ||
| 12 | Motorcycles | Cars & Mobility | 2.13× | ||
| 13 | Autotrader | Cars & Mobility | 1.99× | ||
| 14 | Free software | Technology & Electronics | 1.91× | ||
| 15 | SUVs | Cars & Mobility | 1.84× | ||
| 16 | Halfords | Cars & Mobility | 1.68× | ||
| 17 | Formula One | Sports | 1.64× | ||
| 18 | Boats | Cars & Mobility | 1.62× | ||
| 19 | Toolstation | Home & Garden | 1.55× | ||
| 20 | Business | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.39× | |
| DIY Mentality | THRILL | 1.29× | |
| Patriotism | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Mindfulness | BALANCE | 0.89× | |
| Individualism | JOY | 0.92× |
Scooters has an estimated audience of 4,660,768 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
30.7% of Scooters fans are female, 69.3% are male, with an average age of 44.8 years.
Scooters fans show strongest brand affinity for Business (1.54×), Autotrader (1.99×), and Halfords (1.68×) over the country average.
Scooters fans in United Kingdom are most concentrated in England (reach ~3.5M), Yorkshire and the Humber (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Scooters itself, the audience over-indexes on Autotrader (1.99×), Halfords (1.68×), RVs (2.26×), and Hybrids (2.53×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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