A data profile of the people who buy, follow and care about Scooters in Italy — modelled from more than twelve digital signal sources. Scooters has an estimated audience of 8,223,239 people in Italy.
The average Scooters fan in Italy is 41.7 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Sicilia, Lazio.
Top brand affinities include MotoGP, Subito.it, AutoScout24, with strongest over-indexing on MotoGP (1.8× the country average).
Demographically, the Scooters audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Scooters fan in Italy is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for MotoGP.
The key figures that characterise the Scooters profile in Italy.
30.5% are female, 69.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 41.7 |
| Estimated audience size | 8,223,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Scooters audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.2% |
| Italy | 5.7% |
Where the Scooters audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1M | 1.64× | |
| 02 | Tuscany | ~700K | 1.29× | |
| 03 | Puglia | ~700K | 1.28× | |
| 04 | Lombardy | ~2M | 1.21× | |
| 05 | Liguria | ~300K | 1.21× | |
| 06 | Campania | ~1M | 1.15× | |
| 07 | Lazio | ~1M | 1.14× | |
| 08 | Emilia-Romagna | ~700K | 1.06× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.06× | |
| 10 | Abruzzo | ~200K | 1.04× | |
| 11 | Calabria | ~200K | 0.98× | |
| 12 | Marche | ~200K | 0.98× | |
| 13 | Sardinia | ~200K | 0.95× | |
| 14 | Veneto | ~600K | 0.90× | |
| 15 | Piedmont | ~500K | 0.89× | |
| 16 | Trentino-Alto Adige/Südtirol | ~100K | 0.87× | |
| 17 | Basilicata | ~60K | 0.78× | |
| 18 | Umbria | ~100K | 0.74× | |
| 19 | Molise | ~30K | 0.74× | |
| 20 | Aosta Valley | ~20K | 0.74× |
The strongest cross-interests of the Scooters audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internal combustion engine | Cars & Mobility | 2.25× | ||
| 02 | Boating | Travel & Leisure | 2.19× | ||
| 03 | Sidi | Sports | 2.16× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 2.09× | ||
| 05 | AutoScout24 | Cars & Mobility | 1.91× | ||
| 06 | MotoGP | Sports | 1.80× | ||
| 07 | Polizia di Stato | Politics & Society | 1.80× | ||
| 08 | American football | Sports | 1.77× | ||
| 09 | Subito.it | Shopping | 1.75× | ||
| 10 | Wheel | Cars & Mobility | 1.73× | ||
| 11 | Door County, Wisconsin | Travel & Leisure | 1.71× | ||
| 12 | Used car | Cars & Mobility | 1.70× | ||
| 13 | Cycling | Sports | 1.67× | ||
| 14 | Hybrids | Cars & Mobility | 1.59× | ||
| 15 | Sky TG24 | Movies & TV | 1.58× | ||
| 16 | Car rentals | Cars & Mobility | 1.57× | ||
| 17 | RVs | Cars & Mobility | 1.56× | ||
| 18 | Cameras | Technology & Electronics | 1.54× | ||
| 19 | Engine | Cars & Mobility | 1.52× | ||
| 20 | Adventure | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.38× | |
| DIY Mentality | THRILL | 1.36× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Extroversion | THRILL | 0.93× | |
| Design Affinity | PREMIUM | 0.93× |
Scooters has an estimated audience of 8,223,239 people in Italy, concentrated in Lombardy and Sicilia.
30.5% of Scooters fans are female, 69.5% are male, with an average age of 41.7 years.
Scooters fans show strongest brand affinity for MotoGP (1.8×), Subito.it (1.75×), and AutoScout24 (1.91×) over the country average.
Scooters fans in Italy are most concentrated in Lombardy (reach ~2M), Sicilia (reach ~1M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Scooters itself, the audience over-indexes on Subito.it (1.75×), AutoScout24 (1.91×), American football (1.77×), and Boating (2.19×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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