A data profile of the people who buy, follow and care about Internal combustion engine in Italy — modelled from more than twelve digital signal sources. Internal combustion engine has an estimated audience of 4,733,383 people in Italy.
Internal combustion engine has an estimated audience of 4,733,383 people in Italy. 18.9% are female, 81.1% are male, average age 39.6. Top brand affinities: AutoScout24, Wikipedia, Personal finance, WhatsApp, Sidi.
Top brand affinities include AutoScout24, Wikipedia, Personal finance, with strongest over-indexing on AutoScout24 (4.86× the country average).
Demographically, the Internal combustion engine audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Internal combustion engine fan in Italy is more male, around 39.6 years old, with strong Career Orientation tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Internal combustion engine profile in Italy.
18.9% are female, 81.1% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 39.6 |
| Estimated audience size | 4,733,383 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Internal combustion engine audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.5% |
| Italy | 5.1% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Internal combustion engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Circuit de Spa-Francorchamps | Sports | 6.73× | ||
| 02 | Norauto | Cars & Mobility | 5.84× | ||
| 03 | AutoScout24 | Cars & Mobility | 4.86× | ||
| 04 | Wikipedia | Internet & Social Media | 4.07× | ||
| 05 | Sidi | Sports | 3.94× | ||
| 06 | Satire | Literature | 3.13× | ||
| 07 | Used car | Cars & Mobility | 2.60× | ||
| 08 | Solar energy | Home & Garden | 2.58× | ||
| 09 | Mediaset | Technology & Electronics | 2.55× | ||
| 10 | Scooters | Cars & Mobility | 2.25× | ||
| 11 | Champagne | Food & Beverages | 2.21× | ||
| 12 | Personal finance | Business & Career | 2.17× | ||
| 13 | Subito.it | Shopping | 2.14× | ||
| 14 | Financial services | Business & Career | 1.99× | ||
| 15 | Internet & Social Media | 1.97× | |||
| 16 | Borsa Italiana | Business & Career | 1.93× | ||
| 17 | Singer-songwriter | Music & Radio | 1.81× | ||
| 18 | MotoGP | Sports | 1.70× | ||
| 19 | Formula One | Sports | 1.67× | ||
| 20 | SUVs | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.74× | |
| Risk Appetite | THRILL | 1.55× | |
| Need for Security | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.61× | |
| Creativity | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Internal combustion engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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