Rascasse Audience Intelligence

Internal combustion engine Audience in United States

Name: Internal combustion engine — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Internal combustion engine in United States — modelled from more than twelve digital signal sources. Internal combustion engine has an estimated audience of 20,944,740 people in United States.

#1073among Topic in United States #48in Cars & Mobility

The average Internal combustion engine fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, CarGurus, Real property, with strongest over-indexing on AutoZone (2.25× the country average).

Demographically, the Internal combustion engine audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Internal combustion engine fan in United States is more male, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Internal combustion engine profile in United States.

Audience size

20.9M

in United States

Gender

24.1%♀

75.9% male

Age

38.6

average years

Country rank

#1560

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Internal combustion engine fans

24.1% are female, 75.9% are male, average age 38.6.

Fig. 02

Gender split

24.1%

Female

75.9%

Male

Demographic split for Internal combustion engine audience in United States
Metric	Value
Female	24.1%
Male	75.9%
Average age	38.6
Estimated audience size	20,944,740

Fig. 03

Age distribution

Age distribution of the Internal combustion engine audience in United States
Age bracket	Share	%
16-19		22%
20-29		19%
30-39		19%
40-49		20%
50+		20%

Fig. 04

Worldwide distribution

22.5%

of the worldwide Internal combustion engine audience comes from United States.

Worldwide audience distribution share by country for Internal combustion engine
Country	Share
United States	22.5%
Italy	5.1%
United Kingdom	4.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Internal combustion engine audience in United States is strongest.

Fig. 05

Top regions by affinity

Internal combustion engine fans by region: top regions in United States
#	Region	Reach	×
01	Montana	~80K	1.35×
02	Idaho	~100K	1.29×
03	South Dakota	~60K	1.26×
04	Washington	~500K	1.15×
05	Michigan	~600K	1.12×
06	Hawaii	~100K	1.12×
07	California	~2.5M	1.10×
08	Nebraska	~100K	1.08×
09	Georgia	~700K	1.07×
10	Indiana	~400K	1.07×
11	Illinois	~700K	1.06×
12	New Mexico	~100K	1.06×
13	Alabama	~300K	1.05×
14	Virginia	~500K	1.04×
15	Missouri	~300K	1.04×
16	Connecticut	~200K	1.04×
17	Kentucky	~300K	1.03×
18	Kansas	~200K	1.03×
19	Texas	~2M	1.02×
20	Colorado	~300K	1.02×
21	Alaska	~50K	1.02×
22	Vermont	~40K	1.02×
23	North Carolina	~600K	1.01×
24	Washington, District of Columbia	~60K	1.01×
25	Arizona	~400K	1.00×
26	Oregon	~200K	1.00×
27	North Dakota	~40K	1.00×
28	Oklahoma	~200K	0.99×
29	Utah	~200K	0.98×
30	Maine	~70K	0.98×
31	Tennessee	~400K	0.97×
32	Pennsylvania	~700K	0.96×
33	Ohio	~600K	0.96×
34	Iowa	~200K	0.96×
35	New Hampshire	~80K	0.96×
36	Massachusetts	~400K	0.95×
37	Maryland	~300K	0.94×
38	South Carolina	~300K	0.93×
39	Louisiana	~300K	0.93×
40	Mississippi	~200K	0.93×
41	West Virginia	~90K	0.93×
42	Wisconsin	~300K	0.92×
43	Minnesota	~300K	0.92×
44	Arkansas	~200K	0.91×
45	Florida	~1.5M	0.90×
46	Delaware	~50K	0.90×
47	Nevada	~200K	0.89×
48	Rhode Island	~60K	0.88×
49	New Jersey	~500K	0.86×
50	New York	~1M	0.85×

Affinity by region — Internal combustion engine, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Internal combustion engine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Internal combustion engine audience
#	Interest	Category	×
01	Diesel engine	Cars & Mobility	4.01×
02	Love's Travel Stops & Country Stores	Shopping	3.79×
03	Auto show	Cars & Mobility	3.74×
04	Carcare	Cars & Mobility	3.71×
05	Jaguar Cars	Cars & Mobility	3.69×
06	Air pollution	Health	3.14×
07	CarGurus	Cars & Mobility	3.06×
08	Real property	Home & Garden	2.74×
09	NASDAQ	Business & Career	2.59×
10	Logistics	Business & Career	2.57×
11	Advance Auto Parts	Cars & Mobility	2.53×
12	Discount Tire	Shopping	2.49×
13	O'Reilly Auto Parts	Cars & Mobility	2.40×
14	Solar energy	Home & Garden	2.34×
15	AutoZone	Cars & Mobility	2.25×
16	Ace Hardware	Home & Garden	2.18×
17	Used car	Cars & Mobility	1.98×
18	Menards	Home & Garden	1.87×
19	Financial services	Business & Career	1.78×
20	SUVs	Cars & Mobility	1.52×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Internal combustion engine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Internal combustion engine audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.92×
Need for Security	CONSERVATISM	1.69×
Quality Awareness	PREMIUM	1.48×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Internal combustion engine audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.70×
Creativity	OPEN	0.73×
Sustainability	BALANCE	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Internal combustion engine have in United States?

Internal combustion engine has an estimated audience of 20,944,740 people in United States, concentrated in California and Texas.

What is the gender split and age of Internal combustion engine fans?

24.1% of Internal combustion engine fans are female, 75.9% are male, with an average age of 38.6 years.

Which brands do Internal combustion engine fans like most?

Internal combustion engine fans show strongest brand affinity for AutoZone (2.25×), CarGurus (3.06×), and Real property (2.74×) over the country average.

Where do Internal combustion engine fans live in United States?

Internal combustion engine fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Internal combustion engine fans also like?

Beyond Internal combustion engine itself, the audience over-indexes on CarGurus (3.06×), Real property (2.74×), Diesel engine (4.01×), and Logistics (2.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Internal combustion engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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