Air pollution Audience in United States

Air pollution logo

Air pollution has an estimated audience of 15,273,769 people in United States. 37.8% are female, 62.2% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Automotive design, Traffic, O'Reilly Auto Parts, Solar energy.

The average Air pollution fan in United States is 42.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Automotive design, Traffic, with strongest over-indexing on AutoZone (4.76× the country average). Demographically, the Air pollution audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Air pollution fans

Demographic split for Air pollution audience in United States
MetricValue
Female37.8%
Male62.2%
Average age42.5
Estimated audience size15,273,769

Audience persona

The typical Air pollution fan in United States is more male, around 42.5 years old, with strong Quality Awareness tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Air pollution in United States
RegionReachAffinity
California2,336,8041.39×
Texas1,888,4171.44×
Florida1,371,4181.33×
New York1,134,5941.33×
Georgia972,3772.07×
Virginia591,9671.59×
Pennsylvania529,5901.03×
North Carolina513,4721.12×
Illinois478,7470.94×
New Jersey409,7771.05×
Washington399,1511.3×
Arizona381,1371.22×
Michigan380,4720.95×
Ohio353,9350.75×
Maryland339,9681.29×
Massachusetts316,9821.05×
Tennessee310,2091.01×
Indiana281,9191.01×
South Carolina231,1781.01×
Missouri230,8080.94×
Louisiana195,6570.99×
Colorado190,4150.79×
Minnesota188,1120.86×
Wisconsin181,2280.79×
Oregon180,1301.03×
Alabama177,3950.83×
Nevada157,2921.06×
Connecticut152,6881×
Oklahoma146,4920.86×
Utah143,2431.05×
Kentucky132,7670.69×
Kansas122,0351.01×
Mississippi118,1250.94×
Iowa115,8530.92×
Arkansas100,7090.8×
West Virginia83,3621.17×
Nebraska78,6811.03×
Hawaii71,4561.09×
Washington, District of Columbia68,7801.5×
Idaho61,7300.81×
New Mexico59,9650.78×
New Hampshire48,5990.81×
Maine38,7710.71×
Rhode Island35,6650.73×
North Dakota31,5601.01×
Delaware29,1380.69×
South Dakota26,3360.75×
Alaska23,5440.72×
Montana20,5240.48×
Vermont16,6160.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Air pollution audience
BrandAffinityCategory
AutoZone4.76×Cars & Mobility
Automotive design7.11×Business & Career
Traffic7.27×Cars & Mobility
O'Reilly Auto Parts5.65×Cars & Mobility
Solar energy4.96×Home & Garden
Electric car6.41×Cars & Mobility
Private transport8.59×Cars & Mobility
Diesel fuel7.04×Cars & Mobility
Controlled-access highway7.93×Travel & Leisure
Advance Auto Parts4.53×Cars & Mobility
Traffic congestion7.47×Cars & Mobility
Tire3.72×Cars & Mobility
Used car3.26×Cars & Mobility
U.S. state2.03×Travel & Leisure
Online shopping1.64×Shopping
Gasoline6.57×Cars & Mobility
Business1.66×Business & Career
Dump truck4.31×Cars & Mobility
Land use4.77×Home & Garden
Video games1.9×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Air pollution audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
Need for SecurityCONSERVATISM1.47
Convenience OrientationPREMIUM1.35
IndividualismJOY1.17
Family OrientationCONSERVATISM1.17
Career OrientationPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Air pollution
CountryShare
United States21.5%
United Kingdom5.4%
Taiwan4.4%

See Air pollution audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Air pollution have in United States?

Air pollution has an estimated audience of 15,273,769 people in United States, concentrated in California and Texas.

What is the gender split and age of Air pollution fans?

37.8% of Air pollution fans are female, 62.2% are male, with an average age of 42.5 years.

Which brands do Air pollution fans like most?

Air pollution fans show strongest brand affinity for AutoZone (4.76×), Automotive design (7.11×), and Traffic (7.27×) over the country average.

Where do Air pollution fans live in United States?

Air pollution fans in United States are most concentrated in California (reach 2,336,804), Texas (reach 1,888,417), and Florida (reach 1,371,418). These three regions account for the largest share of the active audience.

What other brands do Air pollution fans also like?

Beyond Air pollution itself, the audience over-indexes on Automotive design (7.11×), Traffic (7.27×), O'Reilly Auto Parts (5.65×), and Solar energy (4.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Air pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.