Rascasse Audience Intelligence

Air pollution Audience in United States

Name: Air pollution — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Air pollution in United States — modelled from more than twelve digital signal sources. Air pollution has an estimated audience of 15,273,769 people in United States.

#1551among Topic in United States #91in Health

The average Air pollution fan in United States is 42.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include AutoZone, Automotive design, O'Reilly Auto Parts, with strongest over-indexing on AutoZone (4.76× the country average).

Demographically, the Air pollution audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Air pollution fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Air pollution profile in United States.

Audience size

15.3M

in United States

Gender

37.8%♀

62.2% male

Age

42.5

average years

Country rank

#2284

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Air pollution fans

37.8% are female, 62.2% are male, average age 42.5.

Fig. 02

Gender split

37.8%

Female

62.2%

Male

Demographic split for Air pollution audience in United States
Metric	Value
Female	37.8%
Male	62.2%
Average age	42.5
Estimated audience size	15,273,769

Fig. 03

Age distribution

Age distribution of the Air pollution audience in United States
Age bracket	Share	%
16-19		14%
20-29		16%
30-39		19%
40-49		22%
50+		29%

Fig. 04

Worldwide distribution

21.5%

of the worldwide Air pollution audience comes from United States.

Worldwide audience distribution share by country for Air pollution
Country	Share
United States	21.5%
United Kingdom	5.4%
Taiwan	4.4%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Air pollution audience in United States is strongest.

Fig. 05

Top regions by affinity

Air pollution fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~1M	2.58×
02	Texas	~2M	1.60×
03	Virginia	~600K	1.56×
04	North Carolina	~700K	1.50×
05	California	~2M	1.24×
06	Maryland	~300K	1.22×
07	Arizona	~400K	1.17×
08	South Carolina	~300K	1.15×
09	Pennsylvania	~600K	1.12×
10	Hawaii	~70K	1.12×
11	Indiana	~300K	1.10×
12	New York	~900K	1.09×
13	Washington, District of Columbia	~50K	1.09×
14	Illinois	~500K	1.05×
15	Washington	~300K	1.05×
16	New Jersey	~400K	1.04×
17	Florida	~1M	1.03×
18	Kansas	~100K	1.03×
19	Alabama	~200K	1.02×
20	North Dakota	~30K	1.01×
21	Nebraska	~80K	1.00×
22	Iowa	~100K	0.99×
23	West Virginia	~70K	0.99×
24	Kentucky	~200K	0.98×
25	Oklahoma	~200K	0.98×
26	Missouri	~200K	0.96×
27	Mississippi	~100K	0.96×
28	South Dakota	~30K	0.96×
29	Connecticut	~100K	0.95×
30	Wisconsin	~200K	0.94×
31	Nevada	~100K	0.94×
32	Utah	~100K	0.94×
33	Michigan	~400K	0.93×
34	Massachusetts	~300K	0.93×
35	Oregon	~200K	0.93×
36	Arkansas	~100K	0.93×
37	Idaho	~70K	0.93×
38	Minnesota	~200K	0.92×
39	Louisiana	~200K	0.89×
40	Delaware	~40K	0.88×
41	Alaska	~30K	0.88×
42	New Mexico	~70K	0.87×
43	Vermont	~20K	0.87×
44	Maine	~50K	0.86×
45	Colorado	~200K	0.85×
46	New Hampshire	~50K	0.83×
47	Tennessee	~300K	0.82×
48	Rhode Island	~40K	0.81×
49	Ohio	~400K	0.79×
50	Montana	~30K	0.79×

Affinity by region — Air pollution, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Air pollution audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Air pollution audience
#	Interest	Category	×
01	Private transport	Cars & Mobility	8.59×
02	Controlled-access highway	Travel & Leisure	7.93×
03	Traffic congestion	Cars & Mobility	7.47×
04	Traffic	Cars & Mobility	7.27×
05	Automotive design	Business & Career	7.11×
06	Diesel fuel	Cars & Mobility	7.04×
07	Gasoline	Cars & Mobility	6.57×
08	Electric car	Cars & Mobility	6.41×
09	O'Reilly Auto Parts	Cars & Mobility	5.65×
10	Solar energy	Home & Garden	4.96×
11	Land use	Home & Garden	4.77×
12	AutoZone	Cars & Mobility	4.76×
13	Advance Auto Parts	Cars & Mobility	4.53×
14	Dump truck	Cars & Mobility	4.31×
15	Tire	Cars & Mobility	3.72×
16	Used car	Cars & Mobility	3.26×
17	U.S. state	Travel & Leisure	2.03×
18	Video games	Games	1.90×
19	Business	Business & Career	1.66×
20	Online shopping	Shopping	1.64×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Air pollution audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Air pollution audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.27×
Need for Security	CONSERVATISM	2.21×
Quality Awareness	PREMIUM	1.90×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Air pollution audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.78×
Creativity	OPEN	0.88×
Extroversion	THRILL	0.93×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Air pollution have in United States?

Air pollution has an estimated audience of 15,273,769 people in United States, concentrated in Texas and California.

What is the gender split and age of Air pollution fans?

37.8% of Air pollution fans are female, 62.2% are male, with an average age of 42.5 years.

Which brands do Air pollution fans like most?

Air pollution fans show strongest brand affinity for AutoZone (4.76×), Automotive design (7.11×), and O'Reilly Auto Parts (5.65×) over the country average.

Where do Air pollution fans live in United States?

Air pollution fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Georgia (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Air pollution fans also like?

Beyond Air pollution itself, the audience over-indexes on Automotive design (7.11×), O'Reilly Auto Parts (5.65×), Traffic (7.27×), and Solar energy (4.96×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Air pollution. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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