Rascasse Audience Intelligence

Automotive design Audience in United States

A data profile of the people who buy, follow and care about Automotive design in United States — modelled from more than twelve digital signal sources. Automotive design has an estimated audience of 18,636,834 people in United States.

#79among Field of study in United States#1230among Topic in United States#200in Business & Career

The average Automotive design fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automotive design profile in United States.

Audience size
18.6M
in United States
Gender
21.4%♀
78.6% male
Age
39.3
average years
Country rank
#1790
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automotive design fans

21.4% are female, 78.6% are male, average age 39.3.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Automotive design audience in United States
MetricValue
Female21.4%
Male78.6%
Average age39.3
Estimated audience size18,636,834
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Automotive design audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Automotive design audience comes from United States.

Worldwide audience distribution share by country for Automotive design
CountryShare
United States19.5%
Germany6.7%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automotive design audience in United States is strongest.

Fig. 05

Top regions by affinity

Automotive design fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~50K1.33×
02Indiana~400K1.32×
03Louisiana~300K1.23×
04Montana~60K1.20×
05Vermont~40K1.20×
06South Dakota~50K1.19×
07North Dakota~50K1.19×
08Rhode Island~70K1.15×
09Delaware~60K1.11×
10Michigan~500K1.08×
11New Hampshire~80K1.07×
12West Virginia~90K1.06×
13Maine~70K1.06×
14Idaho~100K1.05×
15Hawaii~80K1.03×
16Washington, District of Columbia~60K1.01×
17New Mexico~90K1.00×
18Nebraska~90K0.99×
19California~2M0.98×
20Mississippi~200K0.98×
21Arkansas~100K0.96×
22Kansas~100K0.95×
23Iowa~100K0.94×
24Oklahoma~200K0.93×
25Kentucky~200K0.91×
26Connecticut~200K0.91×
27Nevada~200K0.91×
28Utah~200K0.91×
29Alabama~200K0.90×
30Oregon~200K0.90×
31Missouri~300K0.89×
32Maryland~300K0.88×
33South Carolina~200K0.88×
34Texas~1.5M0.87×
35Virginia~400K0.87×
36Washington~300K0.87×
37Wisconsin~200K0.87×
38Massachusetts~300K0.86×
39Colorado~300K0.86×
40Minnesota~200K0.86×
41Arizona~300K0.85×
42Tennessee~300K0.85×
43Illinois~500K0.83×
44Georgia~500K0.83×
45New Jersey~400K0.83×
46Ohio~500K0.80×
47North Carolina~400K0.80×
48Pennsylvania~500K0.79×
49New York~800K0.78×
50Florida~1M0.75×
Fig. 06

Affinity by region

Affinity by region — Automotive design, United States
0.75×1.00×1.33×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Automotive design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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