Rascasse Audience Intelligence

Psychology Audience in United States

A data profile of the people who buy, follow and care about Psychology in United States — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 89,088,190 people in United States.

#5among Field of study in United States#84among Topic in United States#10in Business & Career

The average Psychology fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Self-awareness, Self-help, LongHorn Steakhouse, with strongest over-indexing on Self-awareness (1.58× the country average).

Demographically, the Psychology audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Psychology fan in United States is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Psychology profile in United States.

Audience size
89.1M
in United States
Gender
60.8%♀
39.2% male
Age
40.7
average years
Country rank
#105
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychology fans

60.8% are female, 39.2% are male, average age 40.7.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Psychology audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.7
Estimated audience size89,088,190
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Psychology audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4922%
50+24%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Psychology audience comes from United States.

Worldwide audience distribution share by country for Psychology
CountryShare
United States20.2%
Brazil6.0%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Psychology audience in United States is strongest.

Fig. 05

Top regions by affinity

Psychology fans by region: top regions in United States
#RegionReachAffinity×
01Utah~1M1.31×
02Oklahoma~1M1.18×
03Louisiana~1.5M1.16×
04Mississippi~900K1.16×
05North Carolina~3M1.15×
06Arkansas~800K1.14×
07Kansas~800K1.14×
08Georgia~3M1.13×
09Idaho~500K1.12×
10California~11M1.11×
11Texas~8.5M1.11×
12Virginia~2.5M1.07×
13Arizona~2M1.07×
14Indiana~1.5M1.05×
15Alabama~1.5M1.05×
16Kentucky~1M1.05×
17Missouri~1.5M1.02×
18Oregon~1M1.02×
19Nebraska~500K1.02×
20Pennsylvania~3M1.01×
21Ohio~3M1.01×
22Tennessee~2M1.01×
23South Carolina~1.5M1.00×
24New Mexico~400K1.00×
25West Virginia~400K1.00×
26South Dakota~200K1.00×
27Illinois~3M0.98×
28Washington~1.5M0.98×
29Maryland~1.5M0.98×
30Wisconsin~1.5M0.98×
31Hawaii~400K0.98×
32North Dakota~200K0.98×
33Wyoming~100K0.98×
34New York~5M0.97×
35Michigan~2.5M0.97×
36Minnesota~1M0.96×
37New Jersey~2M0.95×
38Iowa~700K0.95×
39Florida~5.5M0.94×
40Connecticut~800K0.94×
41Delaware~200K0.94×
42Colorado~1.5M0.92×
43Alaska~200K0.92×
44Nevada~800K0.90×
45Montana~200K0.89×
46Maine~300K0.88×
47Massachusetts~1.5M0.84×
48New Hampshire~300K0.84×
49Rhode Island~200K0.83×
50Washington, District of Columbia~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Psychology, United States
0.71×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychology audience
#·InterestCategoryAffinity×
01Self-knowledge (psychology)Health1.96×
02Bikram YogaHealth1.91×
03Self-confidenceHealth1.90×
04Self-healingHealth1.82×
05natural hairBeauty & Wellness1.69×
06Jamba JuiceFood & Beverages1.63×
07PumaFashion & Accessoires1.62×
08Enlightenment (spiritual)Politics & Society1.61×
09LongHorn SteakhouseFood & Beverages1.60×
10Middle-distance runningSports1.60×
11Long LashesBeauty & Wellness1.59×
12Hair StylistsBeauty & Wellness1.59×
13Self-awarenessHealth1.58×
14EmpowermentPolitics & Society1.56×
15Kawhi LeonardSports1.56×
16Afro-textured hairBeauty & Wellness1.55×
17Kundalini yogaHealth1.54×
18Self-helpHealth1.52×
19Higher consciousnessHealth1.52×
20Cloth diaperKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychology audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.26×
Luxury OrientationPREMIUM1.13×
Sports ActivityPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.79×
Career OrientationPOWER0.86×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Psychology have in United States?

Psychology has an estimated audience of 89,088,190 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Psychology fans?

60.8% of Psychology fans are female, 39.2% are male, with an average age of 40.7 years.

03

Which brands do Psychology fans like most?

Psychology fans show strongest brand affinity for Self-awareness (1.58×), Self-help (1.52×), and LongHorn Steakhouse (1.6×) over the country average.

04

Where do Psychology fans live in United States?

Psychology fans in United States are most concentrated in California (reach ~11M), Texas (reach ~8.5M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Psychology fans also like?

Beyond Psychology itself, the audience over-indexes on Self-help (1.52×), LongHorn Steakhouse (1.6×), Self-confidence (1.9×), and Self-knowledge (psychology) (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Psychology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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