Psychology Audience in United States

Psychology logo

Psychology has an estimated audience of 89,088,190 people in United States. 60.8% are female, 39.2% are male, average age 40.7. Top regions: California, Texas, Florida. Top brand affinities: Self-awareness, Self-help, LongHorn Steakhouse, Self-confidence, Self-knowledge (psychology).

The average Psychology fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self-awareness, Self-help, LongHorn Steakhouse, with strongest over-indexing on Self-awareness (1.58× the country average). Demographically, the Psychology audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Psychology fans

Demographic split for Psychology audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.7
Estimated audience size89,088,190

Audience persona

The typical Psychology fan in United States is more female, around 40.7 years old, with strong Mindfulness tendencies and a notable affinity for Self-awareness.

Top regions in United States

Top regions ranked by reach for Psychology in United States
RegionReachAffinity
California11,812,1041.21×
Texas9,375,8031.22×
Florida5,870,0650.97×
New York5,171,5801.04×
Georgia3,260,4201.19×
Pennsylvania3,159,7531.05×
North Carolina3,119,7651.16×
Illinois3,101,1551.04×
Ohio2,907,1491.06×
Virginia2,390,0571.1×
Michigan2,310,1440.99×
New Jersey2,256,7051×
Arizona1,972,4261.08×
Washington1,887,6441.06×
Tennessee1,832,7601.03×
Indiana1,772,9351.09×
Massachusetts1,586,4710.9×
Maryland1,527,5961×
Missouri1,471,9041.02×
South Carolina1,376,4291.03×
Louisiana1,373,1571.2×
Wisconsin1,325,4670.99×
Alabama1,314,6401.06×
Colorado1,300,9980.93×
Minnesota1,284,4951.01×
Kentucky1,145,6961.03×
Oklahoma1,127,2531.14×
Utah1,068,2511.34×
Oregon1,021,3461×
Connecticut878,6030.98×
Mississippi852,4041.16×
Kansas792,6881.13×
Nevada791,4960.92×
Arkansas782,4121.07×
Iowa702,4430.96×
Idaho477,1811.07×
Nebraska453,5881.02×
New Mexico423,0840.95×
Hawaii389,4101.02×
West Virginia383,0100.92×
Maine260,1590.82×
New Hampshire258,8870.74×
Rhode Island224,1610.79×
Delaware213,6940.87×
Montana210,0790.85×
Washington, District of Columbia202,3860.76×
South Dakota177,2560.86×
North Dakota161,5170.88×
Alaska153,1450.8×
Vermont111,9650.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Psychology audience
BrandAffinityCategory
Self-awareness1.58×Health
Self-help1.52×Health
LongHorn Steakhouse1.6×Food & Beverages
Self-confidence1.9×Health
Self-knowledge (psychology)1.96×Health
Boss Corporation5.19×Music & Radio
Enlightenment (spiritual)1.61×Politics & Society
Empowerment1.56×Politics & Society
Long Lashes1.59×Beauty & Wellness
natural hair1.69×Beauty & Wellness
Self-healing1.82×Health
Afro-textured hair1.55×Beauty & Wellness
Puma1.62×Fashion & Accessoires
Hair Stylists1.59×Beauty & Wellness
Bikram Yoga1.91×Health
Cloth diaper1.5×Kids & Family
Middle-distance running1.6×Sports
Kundalini yoga1.54×Health
Higher consciousness1.52×Health
Jamba Juice1.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Psychology audience
TraitClusterScore
MindfulnessBALANCE1.21
ExtroversionTHRILL1.11
Healthy LifestyleBALANCE0.98
LGBTQ+ IdentityOPEN0.98
Community OrientationOPEN0.94
Social Media UsageJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for Psychology
CountryShare
United States20.2%
Brazil6.0%
Italy5.3%

See Psychology audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Psychology have in United States?

Psychology has an estimated audience of 89,088,190 people in United States, concentrated in California and Texas.

What is the gender split and age of Psychology fans?

60.8% of Psychology fans are female, 39.2% are male, with an average age of 40.7 years.

Which brands do Psychology fans like most?

Psychology fans show strongest brand affinity for Self-awareness (1.58×), Self-help (1.52×), and LongHorn Steakhouse (1.6×) over the country average.

Where do Psychology fans live in United States?

Psychology fans in United States are most concentrated in California (reach 11,812,104), Texas (reach 9,375,803), and Florida (reach 5,870,065). These three regions account for the largest share of the active audience.

What other brands do Psychology fans also like?

Beyond Psychology itself, the audience over-indexes on Self-help (1.52×), LongHorn Steakhouse (1.6×), Self-confidence (1.9×), and Self-knowledge (psychology) (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.