Rascasse Audience Intelligence

Hair Stylists Audience in United States

A data profile of the people who buy, follow and care about Hair Stylists in United States — modelled from more than twelve digital signal sources. Hair Stylists has an estimated audience of 7,361,517 people in United States.

#15among Hair in United States#2921among Topic in United States#112in Beauty & Wellness

The average Hair Stylists fan in United States is 28.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Long hair, Hair Extensions, Hair straightening, with strongest over-indexing on Long hair (7.74× the country average).

Demographically, the Hair Stylists audience skews more female with an average age of 28.3, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hair Stylists fan in United States is more female, around 28.3 years old, with strong Mindfulness tendencies and a notable affinity for Long hair.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hair Stylists profile in United States.

Audience size
7.4M
in United States
Gender
74.9%♀
25.1% male
Age
28.3
average years
Country rank
#4812
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hair Stylists fans

74.9% are female, 25.1% are male, average age 28.3.

Fig. 02

Gender split

74.9%
Female
25.1%
Male
Demographic split for Hair Stylists audience in United States
MetricValue
Female74.9%
Male25.1%
Average age28.3
Estimated audience size7,361,517
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Hair Stylists audience in United States
Age bracketShare%
16-1951%
20-2922%
30-3914%
40-4910%
50+4%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Hair Stylists audience comes from United States.

Worldwide audience distribution share by country for Hair Stylists
CountryShare
United States33.7%
China7.9%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hair Stylists audience in United States is strongest.

Fig. 05

Top regions by affinity

Hair Stylists fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K1.26×
02Utah~80K1.26×
03Nebraska~50K1.25×
04Texas~800K1.23×
05Mississippi~70K1.19×
06Kansas~70K1.18×
07Oregon~100K1.17×
08Wyoming~10K1.17×
09Georgia~300K1.16×
10California~900K1.14×
11South Carolina~100K1.14×
12Nevada~80K1.14×
13North Carolina~200K1.13×
14Indiana~200K1.12×
15Alabama~100K1.09×
16Arkansas~70K1.08×
17Virginia~200K1.07×
18Washington~200K1.07×
19Illinois~300K1.06×
20Hawaii~30K1.06×
21Arizona~200K1.04×
22Idaho~40K1.04×
23New Mexico~40K1.03×
24Tennessee~200K1.02×
25Colorado~100K1.02×
26North Dakota~20K1.01×
27Oklahoma~80K1.00×
28South Dakota~20K0.99×
29Florida~500K0.98×
30Delaware~20K0.98×
31Ohio~200K0.97×
32Iowa~60K0.97×
33Alaska~10K0.95×
34Missouri~100K0.94×
35West Virginia~30K0.94×
36Montana~20K0.94×
37Maryland~100K0.93×
38Wisconsin~100K0.93×
39Kentucky~80K0.90×
40New Hampshire~30K0.89×
41Michigan~200K0.88×
42Minnesota~90K0.88×
43Pennsylvania~200K0.87×
44Maine~20K0.87×
45Rhode Island~20K0.87×
46Washington, District of Columbia~20K0.87×
47New York~300K0.84×
48New Jersey~200K0.82×
49Connecticut~60K0.82×
50Massachusetts~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Hair Stylists, United States
0.76×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hair Stylists audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hair Stylists audience
#·InterestCategoryAffinity×
01WellaBeauty & Wellness18.49×
02RedkenBeauty & Wellness13.32×
03Long hairBeauty & Wellness7.74×
04Hair ExtensionsBeauty & Wellness6.94×
05Hair straighteningBeauty & Wellness6.24×
06Hair conditionerBeauty & Wellness5.75×
07PedicureBeauty & Wellness5.31×
08Lace wigBeauty & Wellness3.84×
09Personal careHealth3.03×
10Google DriveTechnology & Electronics3.00×
11Beauty salonsBeauty & Wellness2.78×
12VeganismFood & Beverages2.60×
13CosmeticsBeauty & Wellness2.42×
14Hair productsBeauty & Wellness2.35×
15RecipesFood & Beverages1.99×
16CookingFood & Beverages1.91×
17Home improvementHome & Garden1.84×
18ClothingFashion & Accessoires1.77×
19Consumer electronicsTechnology & Electronics1.56×
20Online shoppingShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hair Stylists audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hair Stylists audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.98×
Luxury OrientationPREMIUM1.83×
Price SensitivityPREMIUM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hair Stylists audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.84×
Risk AppetiteTHRILL0.88×
Convenience OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hair Stylists have in United States?

Hair Stylists has an estimated audience of 7,361,517 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hair Stylists fans?

74.9% of Hair Stylists fans are female, 25.1% are male, with an average age of 28.3 years.

03

Which brands do Hair Stylists fans like most?

Hair Stylists fans show strongest brand affinity for Long hair (7.74×), Hair Extensions (6.94×), and Hair straightening (6.24×) over the country average.

04

Where do Hair Stylists fans live in United States?

Hair Stylists fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hair Stylists fans also like?

Beyond Hair Stylists itself, the audience over-indexes on Hair Extensions (6.94×), Hair straightening (6.24×), Hair conditioner (5.75×), and Cosmetics (2.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair audiences in United States

See Hair Stylists audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair Stylists. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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