Hair Stylists Audience in United States

Hair Stylists has an estimated audience of 7,361,517 people in United States. 74.9% are female, 25.1% are male, average age 28.3. Top regions: California, Texas, Florida. Top brand affinities: Hair Cuttery, Hair Extensions, Hair conditioner, Nail salon, schwarzkopf.

The average Hair Stylists fan in United States is 28.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hair Cuttery, Hair Extensions, Hair conditioner, with strongest over-indexing on Hair Cuttery (17.03× the country average). Demographically, the Hair Stylists audience skews more female with an average age of 28.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair

Demographics of Hair Stylists fans

Demographic split for Hair Stylists audience in United States
MetricValue
Female74.9%
Male25.1%
Average age28.3
Estimated audience size7,361,517

Audience persona

The typical Hair Stylists fan in United States is more female, around 28.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hair Cuttery.

Top regions in United States

Top regions ranked by reach for Hair Stylists in United States
RegionReachAffinity
California1,031,7231.27×
Texas783,0801.24×
Florida537,4211.08×
New York358,5290.87×
Illinois283,5831.16×
Georgia272,2101.2×
North Carolina251,5241.14×
Ohio216,2770.95×
Pennsylvania210,0420.85×
Virginia187,6741.05×
Washington178,5031.21×
Arizona172,1801.15×
Michigan158,5130.82×
Tennessee157,8101.07×
Indiana152,6591.14×
New Jersey149,0240.8×
Colorado131,9181.14×
South Carolina121,4961.1×
Maryland118,7880.94×
Alabama112,1771.09×
Oregon110,8121.31×
Massachusetts109,0210.75×
Louisiana105,5251.11×
Wisconsin103,1480.93×
Missouri101,6760.86×
Utah97,8611.48×
Minnesota92,1580.87×
Nevada91,8371.29×
Kentucky76,8600.83×
Oklahoma76,2670.93×
Mississippi73,0361.2×
Arkansas65,5081.08×
Iowa61,0051.01×
Nebraska58,4711.58×
Connecticut53,2450.72×
Kansas52,4790.9×
New Mexico40,4841.1×
Idaho35,8700.97×
Hawaii34,7771.1×
West Virginia27,2490.79×
New Hampshire20,5410.71×
Washington, District of Columbia18,7910.85×
Montana18,6610.91×
Maine18,4400.7×
Delaware16,9370.83×
Rhode Island16,6060.71×
South Dakota14,9340.88×
North Dakota14,0560.93×
Alaska12,7280.81×
Vermont9,9810.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hair Stylists audience
BrandAffinityCategory
Hair Cuttery17.03×Beauty & Wellness
Hair Extensions6.01×Beauty & Wellness
Hair conditioner6.52×Beauty & Wellness
Nail salon7.18×Beauty & Wellness
schwarzkopf32.84×Beauty & Wellness
Google Maps3.47×Internet & Social Media
Indeed.com3.39×Business & Career
Makeup Tutorials5.51×Beauty & Wellness
Autism Awareness7.59×Health
Natural skin care5.08×Beauty & Wellness
Diabetes mellitus awareness4.99×Health
Long hair4.8×Beauty & Wellness
Google News3.78×News
Artificial nails5.12×Beauty & Wellness
Personal care2.84×Health
ULTA Beauty3.25×Beauty & Wellness
Cardi B5.15×Music & Radio
Toyota Supra9.11×Cars & Mobility
Dungeons & Dragons6.7×Games
Wella14.06×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hair Stylists audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.23
Luxury OrientationPREMIUM1.75
Design AffinityPREMIUM1.39
MindfulnessBALANCE1.33
Pet OwnershipJOY1.23
Healthy LifestyleBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for Hair Stylists
CountryShare
United States33.7%
China7.9%
Italy5.3%

See Hair Stylists audiences in other countries

More Hair audiences in United States

Frequently asked questions

How many fans does Hair Stylists have in United States?

Hair Stylists has an estimated audience of 7,361,517 people in United States, concentrated in California and Texas.

What is the gender split and age of Hair Stylists fans?

74.9% of Hair Stylists fans are female, 25.1% are male, with an average age of 28.3 years.

Which brands do Hair Stylists fans like most?

Hair Stylists fans show strongest brand affinity for Hair Cuttery (17.03×), Hair Extensions (6.01×), and Hair conditioner (6.52×) over the country average.

Where do Hair Stylists fans live in United States?

Hair Stylists fans in United States are most concentrated in California (reach 1,031,723), Texas (reach 783,080), and Florida (reach 537,421). These three regions account for the largest share of the active audience.

What other brands do Hair Stylists fans also like?

Beyond Hair Stylists itself, the audience over-indexes on Hair Extensions (6.01×), Hair conditioner (6.52×), Nail salon (7.18×), and schwarzkopf (32.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hair Stylists. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.