Redken Audience in United States

Redken logo

Redken has an estimated audience of 3,461,497 people in United States. 78.2% are female, 21.8% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: CosmoProf, schwarzkopf, Joico, Wella, SalonCentric.

The average Redken fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include CosmoProf, schwarzkopf, Joico, with strongest over-indexing on CosmoProf (47.4× the country average). Demographically, the Redken audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Redken fans

Demographic split for Redken audience in United States
MetricValue
Female78.2%
Male21.8%
Average age35.4
Estimated audience size3,461,497

Audience persona

The typical Redken fan in United States is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for CosmoProf.

Top regions in United States

Top regions ranked by reach for Redken in United States
RegionReachAffinity
California461,1771.21×
Texas327,2631.1×
Florida297,9691.27×
New York215,6751.11×
Illinois134,1181.16×
Pennsylvania118,6911.02×
New Jersey109,7701.25×
Georgia102,7100.96×
Ohio97,5650.91×
Michigan97,1251.07×
North Carolina96,1000.92×
Tennessee80,7501.16×
Virginia75,4180.89×
Arizona74,6411.06×
Massachusetts70,4881.03×
Indiana69,7021.1×
Washington67,8570.98×
Wisconsin58,4061.12×
Missouri55,8651×
Colorado52,1730.96×
Alabama51,6391.07×
Minnesota51,1981.03×
Kentucky50,4741.16×
South Carolina48,3500.93×
Maryland47,4470.8×
Louisiana41,3730.93×
Oklahoma40,4281.05×
Nevada37,8781.13×
Oregon35,3400.89×
Utah34,5161.11×
Kansas33,8001.24×
Iowa33,4951.17×
Connecticut33,2530.96×
Arkansas25,8020.9×
Mississippi21,7430.76×
Nebraska20,4301.18×
Idaho18,2571.05×
West Virginia16,9961.05×
New Mexico14,8940.86×
New Hampshire13,3610.98×
Hawaii12,3920.83×
Maine10,5500.85×
Rhode Island10,3490.94×
Delaware8,3100.87×
North Dakota8,3011.17×
Montana8,1470.85×
South Dakota8,1161.01×
Washington, District of Columbia7,1600.69×
Alaska4,7590.64×
Vermont4,6480.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Redken audience
BrandAffinityCategory
CosmoProf47.4×Beauty & Wellness
schwarzkopf119.01×Beauty & Wellness
Joico106×Beauty & Wellness
Wella43.98×Beauty & Wellness
SalonCentric35.46×Shopping
Goldwell116.34×Beauty & Wellness
Wella Professionals68.28×Beauty & Wellness
Balayage25.78×Beauty & Wellness
Hair Stylists13.32×Beauty & Wellness
Salon Services40.64×Shopping
Hair Extensions5.34×Beauty & Wellness
Aveda Institute Orlando98.65×Business & Career
Hairdressers Journal79.6×Beauty & Wellness
Aveda Institute South Florida97.06×Business & Career
Salon Today161.54×
Hair-cutting shears42.27×Beauty & Wellness
Hair iron5.09×Beauty & Wellness
Epilator17.67×Beauty & Wellness
Aritzia5.44×Fashion & Accessoires
Euphoria1.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Redken audience
TraitClusterScore
Luxury OrientationPREMIUM2.95
Design AffinityPREMIUM1.48
Pet OwnershipJOY1.39
Healthy LifestyleBALANCE1.33
Risk AppetiteTHRILL1.32
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Redken
CountryShare
United States31.6%
Brazil11.6%
Italy7.8%

See Redken audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Redken have in United States?

Redken has an estimated audience of 3,461,497 people in United States, concentrated in California and Texas.

What is the gender split and age of Redken fans?

78.2% of Redken fans are female, 21.8% are male, with an average age of 35.4 years.

Which brands do Redken fans like most?

Redken fans show strongest brand affinity for CosmoProf (47.4×), schwarzkopf (119.01×), and Joico (106×) over the country average.

Where do Redken fans live in United States?

Redken fans in United States are most concentrated in California (reach 461,177), Texas (reach 327,263), and Florida (reach 297,969). These three regions account for the largest share of the active audience.

What other brands do Redken fans also like?

Beyond Redken itself, the audience over-indexes on schwarzkopf (119.01×), Joico (106×), Wella (43.98×), and SalonCentric (35.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Redken. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.