Joico Audience in United States

Joico logo

Joico has an estimated audience of 314,562 people in United States. 75.8% are female, 24.2% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Mothercare, Lulu 黃路梓茵, Fábio Porchat, Product design, UK garage.

The average Joico fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mothercare, Lulu 黃路梓茵, Fábio Porchat, with strongest over-indexing on Mothercare (19.85× the country average). Demographically, the Joico audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Joico fans

Demographic split for Joico audience in United States
MetricValue
Female75.8%
Male24.2%
Average age33.8
Estimated audience size314,562

Audience persona

The typical Joico fan in United States is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Mothercare.

Top regions in United States

Top regions ranked by reach for Joico in United States
RegionReachAffinity
California40,4661.17×
Texas35,5211.31×
Florida25,7231.21×
New York15,2380.87×
Illinois11,7231.12×
Ohio10,1491.05×
North Carolina10,1491.07×
Pennsylvania9,6220.91×
Georgia8,4340.87×
Tennessee7,8861.25×
Arizona7,0911.1×
Virginia7,0300.92×
Massachusetts6,9691.12×
Michigan6,5940.8×
Missouri6,3651.26×
New Jersey6,3050.79×
Indiana6,2301.08×
Kentucky6,1181.55×
Washington5,6620.9×
Oklahoma5,4541.56×
Louisiana5,4431.34×
Maryland4,8220.89×
Colorado4,6830.94×
South Carolina4,6240.98×
Alabama4,3240.98×
Wisconsin3,9130.83×
Kansas3,7761.52×
Mississippi3,7431.44×
Arkansas3,6891.42×
Connecticut3,6561.16×
Nevada3,5671.17×
Minnesota3,2160.71×
Oregon3,1140.86×
Utah2,9951.06×
Iowa2,7241.05×
New Mexico1,7441.11×
Idaho1,5460.98×
Nebraska1,5450.98×
West Virginia1,4160.97×
New Hampshire1,0340.83×
Hawaii9650.71×
Maine7930.7×
Rhode Island7040.7×
Montana6860.79×
South Dakota6770.93×
North Dakota6591.02×
Delaware5960.69×
Washington, District of Columbia5550.59×
Wyoming4170.89×
Alaska2890.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joico audience
BrandAffinityCategory
Mothercare19.85×Kids & Family
Lulu 黃路梓茵10.81×Movies & TV
Fábio Porchat173.57×Movies & TV
Product design5.74×Business & Career
UK garage15.68×Music & Radio
Dog breed2.39×Pets & Animals
Isometric exercise16.56×Sports
Arco Iris30.68×Music & Radio
Stamp collecting7.2×Home & Garden
Hank Moody63.19×Movies & TV
Militarism77.77×Politics & Society
XE.com25.16×Business & Career
Emperor Entertainment Group14.26×Business & Career
California State University, San Bernardino23.33×Business & Career
Stop Bullying20×Politics & Society
Yoga Journal20×Sports
Mackenzie Foy8.41×Fashion & Accessoires
Whataburger1.8×Food & Beverages
Elsword15.96×Games
Collectable1.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joico audience
TraitClusterScore
Luxury OrientationPREMIUM4.79
IndulgenceJOY4.23
Pet OwnershipJOY3.11
Quality AwarenessPREMIUM1.7
DIY MentalityTHRILL1.69
Design AffinityPREMIUM1.69

Worldwide distribution

Worldwide audience distribution share by country for Joico
CountryShare
United States36.7%
Brazil27.0%
Germany5.6%

See Joico audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Joico have in United States?

Joico has an estimated audience of 314,562 people in United States, concentrated in California and Texas.

What is the gender split and age of Joico fans?

75.8% of Joico fans are female, 24.2% are male, with an average age of 33.8 years.

Which brands do Joico fans like most?

Joico fans show strongest brand affinity for Mothercare (19.85×), Lulu 黃路梓茵 (10.81×), and Fábio Porchat (173.57×) over the country average.

Where do Joico fans live in United States?

Joico fans in United States are most concentrated in California (reach 40,466), Texas (reach 35,521), and Florida (reach 25,723). These three regions account for the largest share of the active audience.

What other brands do Joico fans also like?

Beyond Joico itself, the audience over-indexes on Lulu 黃路梓茵 (10.81×), Fábio Porchat (173.57×), Product design (5.74×), and UK garage (15.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.