Joico Audience in United States
Joico has an estimated audience of 314,562 people in United States. 75.8% are female, 24.2% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: schwarzkopf, Wella, Redken, Hair Cuttery, White Chicks.
The average Joico fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include schwarzkopf, Wella, Redken, with strongest over-indexing on schwarzkopf (173.57× the country average). Demographically, the Joico audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Brand · Subtype: Hair care
Demographics of Joico fans
| Metric | Value |
|---|---|
| Female | 75.8% |
| Male | 24.2% |
| Average age | 33.8 |
| Estimated audience size | 314,562 |
Audience persona
The typical Joico fan in United States is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for schwarzkopf.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 40,466 | 1.17× |
| Texas | 35,521 | 1.31× |
| Florida | 25,723 | 1.21× |
| New York | 15,238 | 0.87× |
| Illinois | 11,723 | 1.12× |
| Ohio | 10,149 | 1.05× |
| North Carolina | 10,149 | 1.07× |
| Pennsylvania | 9,622 | 0.91× |
| Georgia | 8,434 | 0.87× |
| Tennessee | 7,886 | 1.25× |
| Arizona | 7,091 | 1.1× |
| Virginia | 7,030 | 0.92× |
| Massachusetts | 6,969 | 1.12× |
| Michigan | 6,594 | 0.8× |
| Missouri | 6,365 | 1.26× |
| New Jersey | 6,305 | 0.79× |
| Indiana | 6,230 | 1.08× |
| Kentucky | 6,118 | 1.55× |
| Washington | 5,662 | 0.9× |
| Oklahoma | 5,454 | 1.56× |
| Louisiana | 5,443 | 1.34× |
| Maryland | 4,822 | 0.89× |
| Colorado | 4,683 | 0.94× |
| South Carolina | 4,624 | 0.98× |
| Alabama | 4,324 | 0.98× |
| Wisconsin | 3,913 | 0.83× |
| Kansas | 3,776 | 1.52× |
| Mississippi | 3,743 | 1.44× |
| Arkansas | 3,689 | 1.42× |
| Connecticut | 3,656 | 1.16× |
| Nevada | 3,567 | 1.17× |
| Minnesota | 3,216 | 0.71× |
| Oregon | 3,114 | 0.86× |
| Utah | 2,995 | 1.06× |
| Iowa | 2,724 | 1.05× |
| New Mexico | 1,744 | 1.11× |
| Idaho | 1,546 | 0.98× |
| Nebraska | 1,545 | 0.98× |
| West Virginia | 1,416 | 0.97× |
| New Hampshire | 1,034 | 0.83× |
| Hawaii | 965 | 0.71× |
| Maine | 793 | 0.7× |
| Rhode Island | 704 | 0.7× |
| Montana | 686 | 0.79× |
| South Dakota | 677 | 0.93× |
| North Dakota | 659 | 1.02× |
| Delaware | 596 | 0.69× |
| Washington, District of Columbia | 555 | 0.59× |
| Wyoming | 417 | 0.89× |
| Alaska | 289 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| schwarzkopf | 173.57× | Beauty & Wellness |
| Wella | 86.1× | Beauty & Wellness |
| Redken | 50× | Beauty & Wellness |
| Hair Cuttery | 48.12× | Beauty & Wellness |
| White Chicks | 41.58× | Movies & TV |
| BB cream | 23.33× | Beauty & Wellness |
| Moroccanoil | 63.19× | Health |
| Takis | 32.11× | Food & Beverages |
| Great Clips | 8.49× | Beauty & Wellness |
| Bioderma | 30.68× | Beauty & Wellness |
| La Roche-Posay | 19.85× | Beauty & Wellness |
| Staples (Canada) | 6.81× | Business & Career |
| CC cream | 16.59× | Beauty & Wellness |
| Nivea | 25.08× | Beauty & Wellness |
| Al Nassr FC | 19.17× | Sports |
| Keith Haring | 22.74× | Arts & Culture |
| Donatella Versace | 29.97× | Fashion & Accessoires |
| CVS Pharmacy | 4.73× | Shopping |
| MSN | 3.88× | News |
| Hair Extensions | 5.81× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 4.79 |
| Indulgence | JOY | 4.23 |
| Pet Ownership | JOY | 3.11 |
| Quality Awareness | PREMIUM | 1.7 |
| DIY Mentality | THRILL | 1.69 |
| Design Affinity | PREMIUM | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.7% |
| Brazil | 27.0% |
| Germany | 5.6% |
See Joico audiences in other countries
More Hair care audiences in United States
Frequently asked questions
How many fans does Joico have in United States?
Joico has an estimated audience of 314,562 people in United States, concentrated in California and Texas.
What is the gender split and age of Joico fans?
75.8% of Joico fans are female, 24.2% are male, with an average age of 33.8 years.
Which brands do Joico fans like most?
Joico fans show strongest brand affinity for schwarzkopf (173.57×), Wella (86.1×), and Redken (50×) over the country average.
Where do Joico fans live in United States?
Joico fans in United States are most concentrated in California (reach 40,466), Texas (reach 35,521), and Florida (reach 25,723). These three regions account for the largest share of the active audience.
What other brands do Joico fans also like?
Beyond Joico itself, the audience over-indexes on Wella (86.1×), Redken (50×), Hair Cuttery (48.12×), and White Chicks (41.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Joico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.