Rascasse Audience Intelligence

Kérastase Target Market in United States

A data profile of the people who buy, follow and care about Kérastase in United States — modelled from more than twelve digital signal sources. Kérastase has an estimated audience of 3,073,084 people in United States.

#4among Hair care in United States#1038among Brand in United States#169in Beauty & Wellness

The average Kérastase fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bioderma, Curly Hair, Dirt Devil, with strongest over-indexing on Bioderma (57.6× the country average).

Demographically, the Kérastase audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kérastase fan in United States is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Bioderma.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kérastase profile in United States.

Audience size
3.1M
in United States
Gender
77.0%♀
23.0% male
Age
35.1
average years
Country rank
#10087
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Kérastase

77.0% are female, 23.0% are male, average age 35.1.

Fig. 02

Gender split

77.0%
Female
23.0%
Male
Demographic split for Kérastase audience in United States
MetricValue
Female77.0%
Male23.0%
Average age35.1
Estimated audience size3,073,084
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Kérastase audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+13%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Kérastase audience comes from United States.

Worldwide audience distribution share by country for Kérastase
CountryShare
Brazil18.3%
United States13.2%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kérastase audience in United States is strongest.

Fig. 05

Top regions by affinity

Kérastase customers by region in United States
#RegionReachAffinity×
01Massachusetts~100K1.83×
02Florida~400K1.79×
03New Jersey~100K1.66×
04New York~300K1.50×
05California~500K1.49×
06Nevada~40K1.43×
07Connecticut~40K1.37×
08Colorado~60K1.31×
09Illinois~100K1.29×
10Texas~300K1.28×
11Utah~30K1.24×
12Hawaii~20K1.21×
13New Hampshire~10K1.20×
14Washington~70K1.15×
15Minnesota~50K1.12×
16Virginia~80K1.11×
17Washington, District of Columbia~10K1.08×
18Rhode Island~10K1.07×
19Arizona~70K1.06×
20Tennessee~60K1.06×
21Michigan~80K1.02×
22Louisiana~40K1.00×
23Maryland~50K0.99×
24Georgia~90K0.95×
25North Carolina~90K0.94×
26Pennsylvania~90K0.92×
27Oklahoma~30K0.92×
28Idaho~10K0.89×
29Indiana~50K0.88×
30Nebraska~10K0.85×
31Kentucky~30K0.83×
32Oregon~30K0.83×
33Kansas~20K0.83×
34South Carolina~40K0.82×
35Iowa~20K0.81×
36New Mexico~10K0.80×
37Wisconsin~40K0.79×
38Missouri~40K0.78×
39Delaware~7K0.78×
40Montana~6K0.76×
41Alaska~5K0.76×
42Ohio~70K0.74×
43Arkansas~20K0.73×
44South Dakota~5K0.73×
45North Dakota~5K0.73×
46Alabama~30K0.72×
47Maine~8K0.72×
48Vermont~4K0.70×
49West Virginia~9K0.66×
50Mississippi~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Kérastase, United States
0.65×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kérastase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kérastase audience
#·InterestCategoryAffinity×
01WeledaBeauty & Wellness80.41×
02Dirt DevilHome & Garden76.67×
03Josie Maran CosmeticsBeauty & Wellness75.38×
04ClarisonicBeauty & Wellness75.00×
05TCBYFood & Beverages64.67×
06Tree HutFashion & Accessoires60.06×
07Yu-Gi-Oh! GXMovies & TV58.24×
08BiodermaBeauty & Wellness57.60×
09Sisley ParisBeauty & Wellness54.42×
10Marie Callender'sFood & Beverages52.20×
11FragranceNet.comBeauty & Wellness50.29×
12BlushBeauty & Wellness50.00×
13EucerinBeauty & Wellness45.32×
14Ole HenriksenBeauty & Wellness41.43×
15AvèneBeauty & Wellness40.38×
16Pond'sBeauty & Wellness38.89×
17NiveaBeauty & Wellness29.32×
18Indoor tanning lotionBeauty & Wellness28.29×
19Curly HairBeauty & Wellness14.17×
20Long hairBeauty & Wellness9.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kérastase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kérastase audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.16×
Luxury OrientationPREMIUM2.11×
IndulgenceJOY1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kérastase audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
Need for SecurityCONSERVATISM0.60×
Risk AppetiteTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Kérastase's target market in United States?

Kérastase's target market in United States covers an estimated 3,073,084 people, concentrated in California and Florida.

02

What is the gender split and age of Kérastase customers?

77.0% of the Kérastase audience are female, 23.0% are male, with an average age of 35.1 years.

03

Which brands do Kérastase fans like most?

Kérastase fans show strongest brand affinity for Bioderma (57.6×), Curly Hair (14.17×), and Dirt Devil (76.67×) over the country average.

04

Where do Kérastase fans live in United States?

Kérastase fans in United States are most concentrated in California (reach ~500K), Florida (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kérastase fans also like?

Beyond Kérastase itself, the audience over-indexes on Curly Hair (14.17×), Dirt Devil (76.67×), FragranceNet.com (50.29×), and Weleda (80.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair care audiences in United States

See Kérastase audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kérastase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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