Kérastase Audience in United States

Kérastase logo

Kérastase has an estimated audience of 3,026,227 people in United States. 77.0% are female, 23.0% are male, average age 35.1. Top regions: California, Florida, Texas. Top brand affinities: Bioderma, Curly Hair, Dirt Devil, Weleda, FragranceNet.com.

The average Kérastase fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bioderma, Curly Hair, Dirt Devil, with strongest over-indexing on Bioderma (57.6× the country average). Demographically, the Kérastase audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair care

Demographics of Kérastase fans

Demographic split for Kérastase audience in United States
MetricValue
Female77.0%
Male23.0%
Average age35.1
Estimated audience size3,026,227

Audience persona

The typical Kérastase fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Bioderma.

Top regions in United States

Top regions ranked by reach for Kérastase in United States
RegionReachAffinity
California536,6801.61×
Florida381,5771.86×
Texas348,2721.34×
New York269,8011.6×
New Jersey134,4241.75×
Illinois134,1141.33×
Massachusetts115,6731.94×
Pennsylvania94,0240.92×
Georgia91,1240.98×
North Carolina86,8800.95×
Virginia86,5371.17×
Michigan82,8961.05×
Washington73,2271.21×
Ohio70,7640.76×
Colorado64,6981.36×
Tennessee63,8821.05×
Arizona60,1270.97×
Minnesota51,3871.19×
Maryland51,1330.98×
Indiana48,2900.87×
Nevada44,0581.51×
Connecticut43,2361.42×
South Carolina38,3580.84×
Louisiana37,5280.96×
Missouri37,0910.76×
Utah33,6451.24×
Wisconsin33,5930.74×
Oklahoma30,2210.9×
Kentucky30,1160.79×
Oregon29,2610.84×
Alabama26,6210.63×
Kansas19,7550.83×
Iowa18,4560.74×
Arkansas17,2180.69×
Hawaii16,4291.26×
New Hampshire14,9001.25×
Mississippi14,0690.56×
Idaho12,5010.82×
Nebraska11,8430.78×
New Mexico11,4120.75×
Washington, District of Columbia10,4051.14×
Rhode Island10,0221.04×
West Virginia7,9100.56×
Maine7,3250.68×
Delaware5,9210.71×
Montana5,3130.63×
South Dakota4,4880.64×
Alaska3,7370.58×
North Dakota3,4660.56×
Vermont3,3540.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kérastase audience
BrandAffinityCategory
Bioderma57.6×Beauty & Wellness
Curly Hair14.17×Beauty & Wellness
Dirt Devil76.67×Home & Garden
Weleda80.41×Beauty & Wellness
FragranceNet.com50.29×Beauty & Wellness
TCBY64.67×Food & Beverages
Tree Hut60.06×Fashion & Accessoires
Marie Callender's52.2×Food & Beverages
Eucerin45.32×Beauty & Wellness
Clarisonic75×Beauty & Wellness
Avène40.38×Beauty & Wellness
Yu-Gi-Oh! GX58.24×Movies & TV
Sisley Paris54.42×Beauty & Wellness
Long hair9.84×Beauty & Wellness
Blush50×Beauty & Wellness
Indoor tanning lotion28.29×Beauty & Wellness
Nivea29.32×Beauty & Wellness
Ole Henriksen41.43×Beauty & Wellness
La Roche-Posay20.65×Beauty & Wellness
Eyelash extensions9.64×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kérastase audience
TraitClusterScore
Luxury OrientationPREMIUM4.29
IndulgenceJOY2.5
Pet OwnershipJOY2.2
Design AffinityPREMIUM1.96
Early Adopter MentalityPOWER1.68
SustainabilityBALANCE1.59

Worldwide distribution

Worldwide audience distribution share by country for Kérastase
CountryShare
Brazil17.1%
United States13.4%
Italy6.8%

See Kérastase audiences in other countries

More Hair care audiences in United States

Frequently asked questions

How many fans does Kérastase have in United States?

Kérastase has an estimated audience of 3,026,227 people in United States, concentrated in California and Florida.

What is the gender split and age of Kérastase fans?

77.0% of Kérastase fans are female, 23.0% are male, with an average age of 35.1 years.

Which brands do Kérastase fans like most?

Kérastase fans show strongest brand affinity for Bioderma (57.6×), Curly Hair (14.17×), and Dirt Devil (76.67×) over the country average.

Where do Kérastase fans live in United States?

Kérastase fans in United States are most concentrated in California (reach 536,680), Florida (reach 381,577), and Texas (reach 348,272). These three regions account for the largest share of the active audience.

What other brands do Kérastase fans also like?

Beyond Kérastase itself, the audience over-indexes on Curly Hair (14.17×), Dirt Devil (76.67×), Weleda (80.41×), and FragranceNet.com (50.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kérastase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.