Indoor tanning lotion Audience in United States

Indoor tanning lotion logo

Indoor tanning lotion has an estimated audience of 2,558,840 people in United States. 73.8% are female, 26.2% are male, average age 40.3. Top regions: Ohio, Texas, Michigan. Top brand affinities: Dermalogica, Kérastase, Anti-aging cream, Max Mara, La Roche-Posay.

The average Indoor tanning lotion fan in United States is 40.3 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, Michigan. Top brand affinities include Dermalogica, Kérastase, Anti-aging cream, with strongest over-indexing on Dermalogica (33.77× the country average). Demographically, the Indoor tanning lotion audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

Demographics of Indoor tanning lotion fans

Demographic split for Indoor tanning lotion audience in United States
MetricValue
Female73.8%
Male26.2%
Average age40.3
Estimated audience size2,558,840

Audience persona

The typical Indoor tanning lotion fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Dermalogica.

Top regions in United States

Top regions ranked by reach for Indoor tanning lotion in United States
RegionReachAffinity
Ohio119,9421.52×
Texas110,6720.5×
Michigan104,3911.56×
Tennessee85,9431.67×
Indiana82,6441.77×
Pennsylvania81,7710.95×
New York77,9480.55×
Florida76,1040.44×
Illinois74,2550.87×
California72,9110.26×
North Carolina69,0470.9×
Kentucky68,1702.12×
Georgia67,8040.86×
Missouri57,1021.38×
Alabama52,8691.48×
South Carolina50,6401.32×
Virginia46,2380.74×
Wisconsin43,6601.13×
Oklahoma42,4321.49×
Arkansas39,5091.87×
New Jersey36,1780.56×
Minnesota34,9660.95×
Mississippi33,8001.6×
Louisiana32,2090.98×
Iowa31,9601.52×
Washington30,5610.6×
Massachusetts28,3060.56×
Connecticut26,9961.05×
West Virginia26,8352.25×
Kansas22,8131.13×
Colorado21,7130.54×
Oregon21,5110.73×
Maryland19,7910.45×
Arizona16,7750.32×
Utah16,7710.73×
Nebraska16,3731.28×
Idaho14,0551.1×
Maine10,6161.16×
Nevada9,2920.38×
New Hampshire9,1300.91×
South Dakota8,3681.41×
Montana7,7821.1×
North Dakota7,3671.4×
Rhode Island6,2670.77×
Alaska5,9951.1×
New Mexico4,9290.38×
Delaware4,5660.65×
Wyoming3,9961.05×
Vermont2,6120.58×
Hawaii2,1200.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indoor tanning lotion audience
BrandAffinityCategory
Dermalogica33.77×Beauty & Wellness
Kérastase28.95×Beauty & Wellness
Anti-aging cream10.32×Beauty & Wellness
Max Mara23.85×Fashion & Accessoires
La Roche-Posay18.21×Beauty & Wellness
Caudalie24.09×Beauty & Wellness
Nivea22.18×Beauty & Wellness
Clarins16.61×Beauty & Wellness
Kiehl's10.58×Beauty & Wellness
Skin care3.62×Beauty & Wellness
CVS Pharmacy3.82×Shopping
Personal care3.43×Health
Livemusic4.09×Music & Radio
Eucerin20×Beauty & Wellness
The Body Shop11.94×Beauty & Wellness
Sunless tanning9.33×Beauty & Wellness
ULTA Beauty3.69×Beauty & Wellness
Moisturizer4.21×Home & Garden
L'Occitane en Provence17.14×Beauty & Wellness
BB cream7.98×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indoor tanning lotion audience
TraitClusterScore
IndulgenceJOY1.81
Luxury OrientationPREMIUM1.64
Design AffinityPREMIUM1.61
Pet OwnershipJOY1.46
ExtroversionTHRILL1.44
MindfulnessBALANCE1.43

Worldwide distribution

Worldwide audience distribution share by country for Indoor tanning lotion
CountryShare
United States30.9%
United Kingdom8.8%
Spain5.1%

See Indoor tanning lotion audiences in other countries

More Sun audiences in United States

Frequently asked questions

How many fans does Indoor tanning lotion have in United States?

Indoor tanning lotion has an estimated audience of 2,558,840 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Indoor tanning lotion fans?

73.8% of Indoor tanning lotion fans are female, 26.2% are male, with an average age of 40.3 years.

Which brands do Indoor tanning lotion fans like most?

Indoor tanning lotion fans show strongest brand affinity for Dermalogica (33.77×), Kérastase (28.95×), and Anti-aging cream (10.32×) over the country average.

Where do Indoor tanning lotion fans live in United States?

Indoor tanning lotion fans in United States are most concentrated in Ohio (reach 119,942), Texas (reach 110,672), and Michigan (reach 104,391). These three regions account for the largest share of the active audience.

What other brands do Indoor tanning lotion fans also like?

Beyond Indoor tanning lotion itself, the audience over-indexes on Kérastase (28.95×), Anti-aging cream (10.32×), Max Mara (23.85×), and La Roche-Posay (18.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indoor tanning lotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.