Rascasse Audience Intelligence

Indoor tanning lotion Audience in United States

A data profile of the people who buy, follow and care about Indoor tanning lotion in United States — modelled from more than twelve digital signal sources. Indoor tanning lotion has an estimated audience of 2,558,840 people in United States.

#4among Sun in United States#5560among Topic in United States#182in Beauty & Wellness

The average Indoor tanning lotion fan in United States is 40.3 years old, more female, and lives primarily in Ohio.

The audience is concentrated in Ohio, Texas, Michigan.

Top brand affinities include Dermalogica, La Roche-Posay, Kérastase, with strongest over-indexing on Dermalogica (40.72× the country average).

Demographically, the Indoor tanning lotion audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indoor tanning lotion fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Dermalogica.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indoor tanning lotion profile in United States.

Audience size
2.6M
in United States
Gender
73.8%♀
26.2% male
Age
40.3
average years
Country rank
#11703
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indoor tanning lotion fans

73.8% are female, 26.2% are male, average age 40.3.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Indoor tanning lotion audience in United States
MetricValue
Female73.8%
Male26.2%
Average age40.3
Estimated audience size2,558,840
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Indoor tanning lotion audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Indoor tanning lotion audience comes from United States.

Worldwide audience distribution share by country for Indoor tanning lotion
CountryShare
United States30.9%
United Kingdom8.8%
Spain5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indoor tanning lotion audience in United States is strongest.

Fig. 05

Top regions by affinity

Indoor tanning lotion fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~30K2.21×
02Kentucky~70K2.08×
03Arkansas~40K1.78×
04Indiana~80K1.66×
05Mississippi~30K1.56×
06Tennessee~80K1.54×
07Iowa~30K1.51×
08Ohio~100K1.48×
09Michigan~100K1.47×
10Oklahoma~40K1.46×
11Alabama~50K1.42×
12Missouri~60K1.36×
13South Dakota~8K1.36×
14North Dakota~7K1.35×
15Nebraska~20K1.33×
16South Carolina~50K1.20×
17Alaska~6K1.14×
18Wisconsin~40K1.13×
19Maine~10K1.10×
20Idaho~10K1.08×
21Montana~8K1.07×
22Kansas~20K1.05×
23Minnesota~40K0.99×
24Louisiana~30K0.98×
25New Hampshire~9K0.94×
26Pennsylvania~80K0.91×
27Georgia~70K0.87×
28North Carolina~70K0.87×
29Connecticut~20K0.87×
30Rhode Island~7K0.87×
31Vermont~4K0.85×
32Utah~20K0.82×
33Delaware~6K0.82×
34Illinois~70K0.78×
35Oregon~20K0.78×
36Hawaii~8K0.76×
37Washington, District of Columbia~6K0.73×
38Virginia~40K0.71×
39New Mexico~9K0.68×
40Washington~30K0.65×
41Colorado~30K0.63×
42Massachusetts~30K0.60×
43Nevada~10K0.58×
44New Jersey~40K0.57×
45New York~80K0.54×
46Maryland~20K0.54×
47Texas~100K0.52×
48Arizona~20K0.47×
49Florida~80K0.46×
50California~80K0.28×
Fig. 06

Affinity by region

Affinity by region — Indoor tanning lotion, United States
0.28×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indoor tanning lotion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indoor tanning lotion audience
#·InterestCategoryAffinity×
01DermalogicaBeauty & Wellness40.72×
02La Roche-PosayBeauty & Wellness29.25×
03KérastaseBeauty & Wellness28.29×
04ClarinsBeauty & Wellness20.17×
05NiveaBeauty & Wellness18.87×
06Max MaraFashion & Accessoires18.66×
07Sunless tanningBeauty & Wellness16.63×
08BB creamBeauty & Wellness11.48×
09Kiehl'sBeauty & Wellness11.05×
10CC creamBeauty & Wellness10.99×
11DermatologyBeauty & Wellness10.57×
12Sun tanningBeauty & Wellness9.64×
13Anti-aging creamBeauty & Wellness8.08×
14SunscreenBeauty & Wellness6.83×
15MoisturizerHome & Garden5.14×
16CVS PharmacyShopping4.56×
17NordstromShopping3.66×
18WalgreensShopping3.25×
19Beauty salonsBeauty & Wellness3.19×
20VeganismFood & Beverages3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indoor tanning lotion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indoor tanning lotion audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.06×
Price SensitivityPREMIUM1.88×
Luxury OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indoor tanning lotion audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Early Adopter MentalityPOWER0.91×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indoor tanning lotion have in United States?

Indoor tanning lotion has an estimated audience of 2,558,840 people in United States, concentrated in Ohio and Texas.

02

What is the gender split and age of Indoor tanning lotion fans?

73.8% of Indoor tanning lotion fans are female, 26.2% are male, with an average age of 40.3 years.

03

Which brands do Indoor tanning lotion fans like most?

Indoor tanning lotion fans show strongest brand affinity for Dermalogica (40.72×), La Roche-Posay (29.25×), and Kérastase (28.29×) over the country average.

04

Where do Indoor tanning lotion fans live in United States?

Indoor tanning lotion fans in United States are most concentrated in Ohio (reach ~100K), Texas (reach ~100K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indoor tanning lotion fans also like?

Beyond Indoor tanning lotion itself, the audience over-indexes on La Roche-Posay (29.25×), Kérastase (28.29×), Dermatology (10.57×), and Sunless tanning (16.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Indoor tanning lotion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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