Sunburn Audience in United States

Sunburn logo

Sunburn has an estimated audience of 1,827,733 people in United States. 57.4% are female, 42.6% are male, average age 43.2. Top regions: Florida, California, Texas. Top brand affinities: Elsword, Women's empowerment, Public speaking, Certified diabetes educator, Tierra caliente.

The average Sunburn fan in United States is 43.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Elsword, Women's empowerment, Public speaking, with strongest over-indexing on Elsword (23.57× the country average). Demographically, the Sunburn audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

Demographics of Sunburn fans

Demographic split for Sunburn audience in United States
MetricValue
Female57.4%
Male42.6%
Average age43.2
Estimated audience size1,827,733

Audience persona

The typical Sunburn fan in United States is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Sunburn in United States
RegionReachAffinity
Florida686,3915.55×
California250,3701.25×
Texas164,1751.04×
New York107,7721.06×
Illinois56,8300.93×
North Carolina56,4921.03×
Georgia56,2411×
Pennsylvania55,0280.89×
New Jersey48,5591.04×
Ohio47,4580.84×
Michigan40,4450.85×
Virginia39,9780.9×
Arizona32,9580.88×
Massachusetts32,5700.9×
Washington31,4380.86×
Tennessee31,3830.86×
South Carolina31,1201.13×
Indiana29,7590.89×
Maryland28,6460.91×
Alabama28,3921.11×
Louisiana25,6581.09×
Missouri23,3830.79×
Hawaii22,9462.92×
Kentucky22,5340.98×
Wisconsin22,2090.81×
Colorado20,9200.73×
Minnesota20,1190.77×
Oklahoma18,4200.91×
Oregon16,7360.8×
Connecticut16,7120.91×
Nevada15,8180.89×
Utah13,3600.82×
Arkansas12,7310.85×
Mississippi12,5150.83×
Iowa12,4350.83×
Kansas11,1890.78×
West Virginia7,9010.93×
New Mexico7,6420.83×
Nebraska7,2240.79×
Idaho6,5100.71×
New Hampshire5,9420.83×
Maine5,7670.88×
Delaware4,9360.98×
Rhode Island4,8350.83×
Washington, District of Columbia4,6900.85×
South Dakota3,1310.74×
Montana2,8900.57×
North Dakota2,4390.65×
Alaska2,3050.59×
Vermont1,9020.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunburn audience
BrandAffinityCategory
Elsword23.57×Games
Women's empowerment1.79×Politics & Society
Public speaking1.64×Politics & Society
Certified diabetes educator4.99×Business & Career
Tierra caliente2.27×Travel & Leisure
Janitor1.69×Home & Garden
Further education2.43×Kids & Family
Iowa Lottery2.46×Games
A Streetcar Named Desire (1951 film)2.7×Movies & TV
Brunello Cucinelli1.77×Fashion & Accessoires
Tierra Cali1.68×Travel & Leisure
Al Ahly SC1.84×Sports
Eli Lilly1.62×Health
Software widget2.62×Technology & Electronics
Bugatti Chiron1.79×Cars & Mobility
Final Fantasy VII (Famicom)2.35×Games
Bounce (film)2.05×Movies & TV
Elmira College1.6×Business & Career
Celtic punk1.61×Music & Radio
Cachorros1.92×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunburn audience
TraitClusterScore
IndulgenceJOY1.68
Family OrientationCONSERVATISM1.43
Design AffinityPREMIUM1.37
Price SensitivityPREMIUM1.34
SustainabilityBALANCE1.3
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Sunburn
CountryShare
United States24.1%
Taiwan7.6%
Japan7.4%

See Sunburn audiences in other countries

More Sun audiences in United States

Frequently asked questions

How many fans does Sunburn have in United States?

Sunburn has an estimated audience of 1,827,733 people in United States, concentrated in Florida and California.

What is the gender split and age of Sunburn fans?

57.4% of Sunburn fans are female, 42.6% are male, with an average age of 43.2 years.

Which brands do Sunburn fans like most?

Sunburn fans show strongest brand affinity for Elsword (23.57×), Women's empowerment (1.79×), and Public speaking (1.64×) over the country average.

Where do Sunburn fans live in United States?

Sunburn fans in United States are most concentrated in Florida (reach 686,391), California (reach 250,370), and Texas (reach 164,175). These three regions account for the largest share of the active audience.

What other brands do Sunburn fans also like?

Beyond Sunburn itself, the audience over-indexes on Women's empowerment (1.79×), Public speaking (1.64×), Certified diabetes educator (4.99×), and Tierra caliente (2.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunburn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.