Rascasse Audience Intelligence

Sunburn Audience in United States

A data profile of the people who buy, follow and care about Sunburn in United States — modelled from more than twelve digital signal sources. Sunburn has an estimated audience of 1,827,733 people in United States.

#5among Sun in United States#6627among Topic in United States#233in Beauty & Wellness

The average Sunburn fan in United States is 43.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Genetics, Wound healing, Walgreens, with strongest over-indexing on Genetics (2.28× the country average).

Demographically, the Sunburn audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunburn fan in United States is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Genetics.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunburn profile in United States.

Audience size
1.8M
in United States
Gender
57.4%♀
42.6% male
Age
43.2
average years
Country rank
#15279
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunburn fans

57.4% are female, 42.6% are male, average age 43.2.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Sunburn audience in United States
MetricValue
Female57.4%
Male42.6%
Average age43.2
Estimated audience size1,827,733
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Sunburn audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Sunburn audience comes from United States.

Worldwide audience distribution share by country for Sunburn
CountryShare
United States24.1%
Taiwan7.6%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunburn audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunburn fans by region: top regions in United States
#RegionReachAffinity×
01Florida~700K5.85×
02Hawaii~20K2.53×
03California~200K1.13×
04Alabama~30K1.10×
05South Carolina~30K1.06×
06Louisiana~30K1.06×
07North Carolina~50K1.00×
08Delaware~5K0.99×
09New York~100K0.98×
10New Jersey~50K0.98×
11Virginia~40K0.98×
12Georgia~50K0.97×
13Maine~6K0.97×
14Texas~200K0.96×
15West Virginia~8K0.96×
16Kentucky~20K0.95×
17Connecticut~20K0.94×
18Illinois~60K0.91×
19Massachusetts~30K0.91×
20Maryland~30K0.91×
21Indiana~30K0.90×
22Rhode Island~5K0.90×
23Oklahoma~20K0.89×
24Mississippi~10K0.88×
25Pennsylvania~50K0.87×
26Nevada~20K0.87×
27Arkansas~10K0.87×
28New Mexico~8K0.87×
29Washington, District of Columbia~5K0.87×
30South Dakota~4K0.87×
31Arizona~30K0.86×
32New Hampshire~6K0.86×
33Washington~30K0.85×
34Iowa~10K0.85×
35Nebraska~8K0.85×
36Vermont~3K0.85×
37Michigan~40K0.84×
38Utah~10K0.84×
39North Dakota~3K0.84×
40Ohio~50K0.83×
41Tennessee~30K0.83×
42Wisconsin~20K0.83×
43Minnesota~20K0.83×
44Missouri~20K0.82×
45Oregon~20K0.82×
46Idaho~7K0.81×
47Alaska~3K0.81×
48Kansas~10K0.80×
49Montana~4K0.77×
50Colorado~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Sunburn, United States
0.72×1.00×5.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunburn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunburn audience
#·InterestCategoryAffinity×
01Wound healingHealth9.26×
02MotorboatCars & Mobility3.39×
03Life extensionHealth3.00×
04Diabetes mellitus type 2 awarenessHealth2.82×
05SunscreenBeauty & Wellness2.77×
06CollagenBeauty & Wellness2.47×
07HormoneHealth2.40×
08CitibankBusiness & Career2.29×
09GeneticsKids & Family2.28×
10Microwave ovenHome & Garden2.16×
11Extreme sportSports1.97×
12Health insuranceBusiness & Career1.88×
13PharmacyBusiness & Career1.78×
14MoisturizerHome & Garden1.78×
15Made in USABusiness & Career1.73×
16IKEAHome & Garden1.63×
17Stress (biology)Health1.62×
18Discount storesShopping1.54×
19WalgreensShopping1.53×
20Real propertyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunburn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunburn audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.88×
Price SensitivityPREMIUM1.43×
Family OrientationCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunburn audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Luxury OrientationPREMIUM0.86×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunburn have in United States?

Sunburn has an estimated audience of 1,827,733 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Sunburn fans?

57.4% of Sunburn fans are female, 42.6% are male, with an average age of 43.2 years.

03

Which brands do Sunburn fans like most?

Sunburn fans show strongest brand affinity for Genetics (2.28×), Wound healing (9.26×), and Walgreens (1.53×) over the country average.

04

Where do Sunburn fans live in United States?

Sunburn fans in United States are most concentrated in Florida (reach ~700K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sunburn fans also like?

Beyond Sunburn itself, the audience over-indexes on Wound healing (9.26×), Walgreens (1.53×), IKEA (1.63×), and Motorboat (3.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sunburn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunburn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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