Sunburn Audience in United States

Sunburn logo

Sunburn has an estimated audience of 1,827,733 people in United States. 57.4% are female, 42.6% are male, average age 43.2. Top regions: Florida, California, Texas. Top brand affinities: Kia Sportage, Honda HR-V, Hormone, Made in USA, Pre-school playgroup.

The average Sunburn fan in United States is 43.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Kia Sportage, Honda HR-V, Hormone, with strongest over-indexing on Kia Sportage (23.57× the country average). Demographically, the Sunburn audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Sun

Demographics of Sunburn fans

Demographic split for Sunburn audience in United States
MetricValue
Female57.4%
Male42.6%
Average age43.2
Estimated audience size1,827,733

Audience persona

The typical Sunburn fan in United States is more female, around 43.2 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Sunburn in United States
RegionReachAffinity
Florida686,3915.55×
California250,3701.25×
Texas164,1751.04×
New York107,7721.06×
Illinois56,8300.93×
North Carolina56,4921.03×
Georgia56,2411×
Pennsylvania55,0280.89×
New Jersey48,5591.04×
Ohio47,4580.84×
Michigan40,4450.85×
Virginia39,9780.9×
Arizona32,9580.88×
Massachusetts32,5700.9×
Washington31,4380.86×
Tennessee31,3830.86×
South Carolina31,1201.13×
Indiana29,7590.89×
Maryland28,6460.91×
Alabama28,3921.11×
Louisiana25,6581.09×
Missouri23,3830.79×
Hawaii22,9462.92×
Kentucky22,5340.98×
Wisconsin22,2090.81×
Colorado20,9200.73×
Minnesota20,1190.77×
Oklahoma18,4200.91×
Oregon16,7360.8×
Connecticut16,7120.91×
Nevada15,8180.89×
Utah13,3600.82×
Arkansas12,7310.85×
Mississippi12,5150.83×
Iowa12,4350.83×
Kansas11,1890.78×
West Virginia7,9010.93×
New Mexico7,6420.83×
Nebraska7,2240.79×
Idaho6,5100.71×
New Hampshire5,9420.83×
Maine5,7670.88×
Delaware4,9360.98×
Rhode Island4,8350.83×
Washington, District of Columbia4,6900.85×
South Dakota3,1310.74×
Montana2,8900.57×
North Dakota2,4390.65×
Alaska2,3050.59×
Vermont1,9020.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunburn audience
BrandAffinityCategory
Kia Sportage23.57×Cars & Mobility
Honda HR-V15.71×Cars & Mobility
Hormone4.09×Health
Made in USA2.99×Business & Career
Pre-school playgroup16.76×Kids & Family
Wound healing10.8×Health
Dentistry2.4×Business & Career
Real property2.29×Home & Garden
Jeep Grand Cherokee4.46×Cars & Mobility
Genetics1.9×Kids & Family
Houston Astros3.11×Sports
Skin care1.61×Beauty & Wellness
J. C. Penney1.78×Shopping
Sephora1.51×Shopping
Livemusic1.85×Music & Radio
Anti-aging cream2.27×Beauty & Wellness
Sunscreen2.82×Beauty & Wellness
Grand Theft Auto V3.98×Games
Moisturizer1.9×Home & Garden
Motorboat2.96×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunburn audience
TraitClusterScore
IndulgenceJOY1.68
Family OrientationCONSERVATISM1.43
Design AffinityPREMIUM1.37
Price SensitivityPREMIUM1.34
SustainabilityBALANCE1.3
TravellingTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Sunburn
CountryShare
United States24.1%
Taiwan7.6%
Japan7.4%

See Sunburn audiences in other countries

More Sun audiences in United States

Frequently asked questions

How many fans does Sunburn have in United States?

Sunburn has an estimated audience of 1,827,733 people in United States, concentrated in Florida and California.

What is the gender split and age of Sunburn fans?

57.4% of Sunburn fans are female, 42.6% are male, with an average age of 43.2 years.

Which brands do Sunburn fans like most?

Sunburn fans show strongest brand affinity for Kia Sportage (23.57×), Honda HR-V (15.71×), and Hormone (4.09×) over the country average.

Where do Sunburn fans live in United States?

Sunburn fans in United States are most concentrated in Florida (reach 686,391), California (reach 250,370), and Texas (reach 164,175). These three regions account for the largest share of the active audience.

What other brands do Sunburn fans also like?

Beyond Sunburn itself, the audience over-indexes on Honda HR-V (15.71×), Hormone (4.09×), Made in USA (2.99×), and Pre-school playgroup (16.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunburn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.