Collagen Audience in United States
Collagen has an estimated audience of 12,760,677 people in United States. 81.2% are female, 18.8% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Skin care, Ageing, Metabolism, Joint, Broth.
The average Collagen fan in United States is 46.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Skin care, Ageing, Metabolism, with strongest over-indexing on Skin care (3.29× the country average). Demographically, the Collagen audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Skin
Demographics of Collagen fans
| Metric | Value |
|---|---|
| Female | 81.2% |
| Male | 18.8% |
| Average age | 46.2 |
| Estimated audience size | 12,760,677 |
Audience persona
The typical Collagen fan in United States is more female, around 46.2 years old, with strong Extroversion tendencies and a notable affinity for Skin care.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,705,941 | 1.22× |
| Texas | 1,366,405 | 1.25× |
| Florida | 947,424 | 1.1× |
| New York | 830,402 | 1.16× |
| Illinois | 483,156 | 1.14× |
| Georgia | 442,125 | 1.12× |
| Pennsylvania | 428,992 | 1× |
| North Carolina | 411,247 | 1.07× |
| Ohio | 381,833 | 0.97× |
| New Jersey | 363,449 | 1.12× |
| Michigan | 332,762 | 1× |
| Virginia | 330,034 | 1.06× |
| Arizona | 278,016 | 1.07× |
| Tennessee | 269,403 | 1.05× |
| Washington | 266,519 | 1.04× |
| Massachusetts | 255,286 | 1.02× |
| Indiana | 240,635 | 1.03× |
| Maryland | 234,897 | 1.07× |
| Missouri | 202,650 | 0.99× |
| Colorado | 196,703 | 0.98× |
| Wisconsin | 192,750 | 1× |
| South Carolina | 190,356 | 0.99× |
| Minnesota | 187,020 | 1.02× |
| Louisiana | 179,061 | 1.09× |
| Alabama | 178,031 | 1× |
| Kentucky | 153,537 | 0.96× |
| Oklahoma | 153,301 | 1.08× |
| Oregon | 139,444 | 0.95× |
| Nevada | 135,070 | 1.09× |
| Connecticut | 131,866 | 1.03× |
| Mississippi | 112,230 | 1.07× |
| Utah | 110,323 | 0.97× |
| Iowa | 106,971 | 1.02× |
| Arkansas | 104,689 | 1× |
| Kansas | 101,268 | 1.01× |
| New Mexico | 65,688 | 1.03× |
| Nebraska | 64,787 | 1.01× |
| Idaho | 58,750 | 0.92× |
| Hawaii | 55,305 | 1.01× |
| West Virginia | 49,208 | 0.83× |
| New Hampshire | 42,581 | 0.85× |
| Maine | 37,982 | 0.83× |
| Rhode Island | 35,629 | 0.88× |
| Montana | 32,464 | 0.92× |
| Delaware | 30,844 | 0.88× |
| Washington, District of Columbia | 29,870 | 0.78× |
| South Dakota | 29,038 | 0.98× |
| Alaska | 24,245 | 0.89× |
| North Dakota | 23,711 | 0.9× |
| Vermont | 16,636 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skin care | 3.29× | Beauty & Wellness |
| Ageing | 3.7× | Beauty & Wellness |
| Metabolism | 3.25× | Health |
| Joint | 4.22× | Health |
| Broth | 5.68× | Food & Beverages |
| Human hair growth | 3.24× | Health |
| Digestion | 3.52× | Health |
| Women's clothing | 1.83× | Fashion & Accessoires |
| Moisturizer | 2.96× | Home & Garden |
| Life extension | 4.56× | Health |
| Woman | 1.54× | Kids & Family |
| Human gastrointestinal tract | 3.61× | Health |
| Kohl's | 1.78× | Shopping |
| Therapy | 1.75× | Health |
| Skin | 1.73× | Beauty & Wellness |
| Weight loss (Fitness And wellness) | 2× | Health |
| Eating | 1.59× | Food & Beverages |
| Hair follicle | 2.62× | Beauty & Wellness |
| Hair products | 1.53× | Beauty & Wellness |
| Nutrient | 1.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.39 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Price Sensitivity | PREMIUM | 1.32 |
| Mindfulness | BALANCE | 1.27 |
| Travelling | THRILL | 1.27 |
| Indulgence | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 9.1% |
| China | 5.6% |
See Collagen audiences in other countries
More Skin audiences in United States
- Skin (69,035,858)
- Skin care (50,341,251)
- Ageing (29,005,514)
- Natural skin care (24,257,887)
- Anti-aging cream (20,419,606)
Frequently asked questions
How many fans does Collagen have in United States?
Collagen has an estimated audience of 12,760,677 people in United States, concentrated in California and Texas.
What is the gender split and age of Collagen fans?
81.2% of Collagen fans are female, 18.8% are male, with an average age of 46.2 years.
Which brands do Collagen fans like most?
Collagen fans show strongest brand affinity for Skin care (3.29×), Ageing (3.7×), and Metabolism (3.25×) over the country average.
Where do Collagen fans live in United States?
Collagen fans in United States are most concentrated in California (reach 1,705,941), Texas (reach 1,366,405), and Florida (reach 947,424). These three regions account for the largest share of the active audience.
What other brands do Collagen fans also like?
Beyond Collagen itself, the audience over-indexes on Ageing (3.7×), Metabolism (3.25×), Joint (4.22×), and Broth (5.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Collagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.