Rascasse Audience Intelligence

Collagen Audience in United States

A data profile of the people who buy, follow and care about Collagen in United States — modelled from more than twelve digital signal sources. Collagen has an estimated audience of 12,760,677 people in United States.

#7among Skin in United States#1857among Topic in United States#74in Beauty & Wellness

The average Collagen fan in United States is 46.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skin care, Ageing, Metabolism, with strongest over-indexing on Skin care (3.29× the country average).

Demographically, the Collagen audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Creativity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Collagen fan in United States is more female, around 46.2 years old, with strong Creativity tendencies and a notable affinity for Skin care.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Collagen profile in United States.

Audience size
12.8M
in United States
Gender
81.2%♀
18.8% male
Age
46.2
average years
Country rank
#2794
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Collagen fans

81.2% are female, 18.8% are male, average age 46.2.

Fig. 02

Gender split

81.2%
Female
18.8%
Male
Demographic split for Collagen audience in United States
MetricValue
Female81.2%
Male18.8%
Average age46.2
Estimated audience size12,760,677
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Collagen audience in United States
Age bracketShare%
16-197%
20-2911%
30-3919%
40-4930%
50+33%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Collagen audience comes from United States.

Worldwide audience distribution share by country for Collagen
CountryShare
United States16.0%
Japan9.1%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Collagen audience in United States is strongest.

Fig. 05

Top regions by affinity

Collagen fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M1.16×
02Mississippi~100K1.15×
03California~1.5M1.12×
04Georgia~400K1.12×
05Louisiana~200K1.12×
06New York~800K1.08×
07Illinois~500K1.08×
08Arizona~300K1.06×
09Maryland~200K1.06×
10Florida~900K1.05×
11North Carolina~400K1.05×
12New Jersey~300K1.05×
13Virginia~300K1.05×
14Alabama~200K1.05×
15Oklahoma~100K1.05×
16South Dakota~30K1.05×
17Arkansas~100K1.04×
18Tennessee~300K1.03×
19Nevada~100K1.03×
20Nebraska~70K1.03×
21Connecticut~100K1.02×
22Iowa~100K1.02×
23Indiana~200K1.01×
24Minnesota~200K1.01×
25Kansas~100K1.01×
26New Mexico~60K1.01×
27Hawaii~60K1.01×
28Washington~300K1.00×
29Missouri~200K1.00×
30Wisconsin~200K1.00×
31Michigan~300K0.99×
32South Carolina~200K0.99×
33North Dakota~30K0.99×
34Pennsylvania~400K0.98×
35Massachusetts~200K0.98×
36Montana~30K0.98×
37Kentucky~200K0.97×
38Alaska~30K0.97×
39Delaware~30K0.96×
40Ohio~400K0.95×
41Idaho~60K0.94×
42Colorado~200K0.93×
43Oregon~100K0.93×
44Utah~100K0.93×
45West Virginia~50K0.90×
46Rhode Island~40K0.90×
47Maine~40K0.89×
48New Hampshire~40K0.88×
49Vermont~20K0.83×
50Washington, District of Columbia~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Collagen, United States
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Collagen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Collagen audience
#·InterestCategoryAffinity×
01BrothFood & Beverages5.68×
02Life extensionHealth4.56×
03JointHealth4.22×
04AgeingBeauty & Wellness3.70×
05Human gastrointestinal tractHealth3.61×
06DigestionHealth3.52×
07Skin careBeauty & Wellness3.29×
08MetabolismHealth3.25×
09Human hair growthHealth3.24×
10MoisturizerHome & Garden2.96×
11Hair follicleBeauty & Wellness2.62×
12Weight loss (Fitness And wellness)Health2.00×
13Women's clothingFashion & Accessoires1.83×
14NutrientFood & Beverages1.82×
15Kohl'sShopping1.78×
16TherapyHealth1.75×
17SkinBeauty & Wellness1.73×
18EatingFood & Beverages1.59×
19WomanKids & Family1.54×
20Hair productsBeauty & Wellness1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Collagen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Collagen audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.42×
SpiritualityBALANCE1.34×
MindfulnessBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Collagen audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Risk AppetiteTHRILL0.77×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Collagen have in United States?

Collagen has an estimated audience of 12,760,677 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Collagen fans?

81.2% of Collagen fans are female, 18.8% are male, with an average age of 46.2 years.

03

Which brands do Collagen fans like most?

Collagen fans show strongest brand affinity for Skin care (3.29×), Ageing (3.7×), and Metabolism (3.25×) over the country average.

04

Where do Collagen fans live in United States?

Collagen fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Collagen fans also like?

Beyond Collagen itself, the audience over-indexes on Ageing (3.7×), Metabolism (3.25×), Joint (4.22×), and Broth (5.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in United States

See Collagen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Collagen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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