Broth Audience in United States

Broth has an estimated audience of 8,877,680 people in United States. 77.9% are female, 22.1% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Broth fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Broth audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Broth fans

Demographic split for Broth audience in United States
MetricValue
Female77.9%
Male22.1%
Average age43.1
Estimated audience size8,877,680

Audience persona

The typical Broth fan in United States is more female, around 43.1 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Broth in United States
RegionReachAffinity
California2,092,8002.14×
Texas911,8491.19×
New York733,9431.48×
Florida686,4291.14×
Illinois322,5651.09×
Georgia295,8791.08×
Pennsylvania288,9080.97×
North Carolina274,0391.03×
New Jersey254,2731.13×
Ohio244,3830.89×
Massachusetts240,7621.38×
Virginia239,9291.11×
Michigan216,2570.93×
Washington200,5021.13×
Arizona186,8351.03×
Maryland167,5251.1×
Tennessee166,1810.93×
Indiana151,2450.93×
Missouri132,2150.92×
Colorado125,5610.9×
Minnesota124,0490.98×
Louisiana123,7841.08×
South Carolina121,4850.91×
Alabama117,0040.94×
Wisconsin115,6100.87×
Oregon107,2971.05×
Oklahoma101,5171.03×
Kentucky99,6140.89×
Nevada98,0391.14×
Connecticut92,7191.04×
Arkansas77,9161.07×
Mississippi74,4611.02×
Utah73,4550.92×
Kansas66,6500.95×
Iowa63,1750.86×
Hawaii59,4931.56×
New Mexico43,8180.98×
Nebraska39,5470.89×
Idaho35,3800.79×
West Virginia31,5130.76×
Maine29,3690.92×
New Hampshire27,8900.8×
Washington, District of Columbia26,5961×
Rhode Island22,7030.8×
Delaware22,5740.92×
Montana17,8970.73×
Alaska15,7130.83×
North Dakota14,7070.81×
South Dakota14,3190.7×
Vermont11,3680.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Broth audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.56×News
Diaper bag4.99×Kids & Family
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.64×Sports
Collagen5.75×Beauty & Wellness
Catherine O'Hara4.13×Movies & TV
Staples (Canada)2.91×Business & Career
Hobby Lobby1.89×Home & Garden
Weddings1.88×Kids & Family
Human gastrointestinal tract3.58×Health
Payment card8.17×Fashion & Accessoires
Nordstrom rack2.23×Fashion & Accessoires
Jack Black5.46×Movies & TV
Great Clips2.77×Beauty & Wellness
Spas1.74×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Broth audience
TraitClusterScore
ExtroversionTHRILL1.66
IndulgenceJOY1.51
SpiritualityBALANCE1.39
Price SensitivityPREMIUM1.35
Healthy LifestyleBALANCE1.33
CreativityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Broth
CountryShare
United States33.6%
India8.5%
United Kingdom7.7%

See Broth audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Broth have in United States?

Broth has an estimated audience of 8,877,680 people in United States, concentrated in California and Texas.

What is the gender split and age of Broth fans?

77.9% of Broth fans are female, 22.1% are male, with an average age of 43.1 years.

Which brands do Broth fans like most?

Broth fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Broth fans live in United States?

Broth fans in United States are most concentrated in California (reach 2,092,800), Texas (reach 911,849), and New York (reach 733,943). These three regions account for the largest share of the active audience.

What other brands do Broth fans also like?

Beyond Broth itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Broth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.