Barbecue Audience in United States

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Barbecue has an estimated audience of 69,806,461 people in United States. 52.6% are female, 47.4% are male, average age 43.1. Top regions: Texas, California, Florida. Top brand affinities: Friendship, Televisions, U.S. state, Nature, Yahoo!奇摩名人娛樂.

The average Barbecue fan in United States is 43.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Friendship, Televisions, U.S. state, with strongest over-indexing on Friendship (1.88× the country average). Demographically, the Barbecue audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Barbecue fans

Demographic split for Barbecue audience in United States
MetricValue
Female52.6%
Male47.4%
Average age43.1
Estimated audience size69,806,461

Audience persona

The typical Barbecue fan in United States is balanced, around 43.1 years old, with strong Indulgence tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Barbecue in United States
RegionReachAffinity
Texas16,099,3312.68×
California7,357,7660.96×
Florida5,773,1451.22×
North Carolina3,357,1851.6×
New York3,210,1040.82×
Georgia2,553,9111.19×
Illinois2,199,3800.95×
Missouri2,138,4721.9×
Tennessee2,092,8321.49×
Pennsylvania1,735,1410.74×
Ohio1,723,7290.8×
Virginia1,696,3101×
South Carolina1,690,5461.61×
Michigan1,640,7360.9×
New Jersey1,636,7030.92×
Arizona1,553,6491.09×
Alabama1,449,7711.49×
Washington1,295,7500.93×
Indiana1,147,3960.9×
Kansas1,146,0672.08×
Colorado1,123,0701.02×
Louisiana1,037,9241.15×
Oklahoma1,022,3341.32×
Massachusetts971,7590.71×
Maryland942,4200.79×
Wisconsin812,7260.77×
Kentucky791,1860.9×
Arkansas746,6121.3×
Nevada714,4711.06×
Minnesota708,5900.71×
Oregon695,7590.87×
Mississippi631,1481.1×
Connecticut490,9030.7×
Utah487,5030.78×
Iowa476,2480.83×
New Mexico448,3261.28×
Nebraska317,5240.91×
Idaho254,3390.73×
Hawaii216,6710.72×
West Virginia199,2540.61×
Washington, District of Columbia190,8190.91×
New Hampshire180,5500.66×
Maine158,8760.64×
Delaware138,4320.72×
Rhode Island134,3800.6×
Montana129,6420.67×
North Dakota114,4410.8×
South Dakota92,8910.58×
Alaska86,4760.58×
Vermont79,0430.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbecue audience
BrandAffinityCategory
Friendship1.88×Kids & Family
Televisions1.52×Technology & Electronics
U.S. state1.57×Travel & Leisure
Nature1.55×Home & Garden
Yahoo!奇摩名人娛樂1.98×Internet & Social Media
Florida1.6×Travel & Leisure
Burger King1.8×Food & Beverages
Concurrent Versions System1.85×Technology & Electronics
Menards2.03×Home & Garden
Google Drive1.6×Technology & Electronics
Starbucks1.51×Food & Beverages
Google Docs1.55×Internet & Social Media
Hollywood1.63×Travel & Leisure
Savannah Guthrie2.19×Movies & TV
Chipotle Mexican Grill1.84×Food & Beverages
Healthy habits1.93×Health
Day1.6×Business & Career
LabCorp2×Health
Rob Reiner1.6×Movies & TV
Staples Inc.1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbecue audience
TraitClusterScore
IndulgenceJOY1.21
ExtroversionTHRILL1.17
Price SensitivityPREMIUM1.1
Social Media UsageJOY1.04
Family OrientationCONSERVATISM1.04
Community OrientationOPEN1.03

Worldwide distribution

Worldwide audience distribution share by country for Barbecue
CountryShare
United States21.3%
Japan5.6%
Brazil5.3%

See Barbecue audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Barbecue have in United States?

Barbecue has an estimated audience of 69,806,461 people in United States, concentrated in Texas and California.

What is the gender split and age of Barbecue fans?

52.6% of Barbecue fans are female, 47.4% are male, with an average age of 43.1 years.

Which brands do Barbecue fans like most?

Barbecue fans show strongest brand affinity for Friendship (1.88×), Televisions (1.52×), and U.S. state (1.57×) over the country average.

Where do Barbecue fans live in United States?

Barbecue fans in United States are most concentrated in Texas (reach 16,099,331), California (reach 7,357,766), and Florida (reach 5,773,145). These three regions account for the largest share of the active audience.

What other brands do Barbecue fans also like?

Beyond Barbecue itself, the audience over-indexes on Televisions (1.52×), U.S. state (1.57×), Nature (1.55×), and Yahoo!奇摩名人娛樂 (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.