Rascasse Audience Intelligence

Barbecue Audience in United States

A data profile of the people who buy, follow and care about Barbecue in United States — modelled from more than twelve digital signal sources. Barbecue has an estimated audience of 69,806,461 people in United States.

#158among Topic in United States#15in Food & Beverages

The average Barbecue fan in United States is 43.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Friendship, Televisions, U.S. state, with strongest over-indexing on Friendship (1.88× the country average).

Demographically, the Barbecue audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbecue fan in United States is balanced, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Friendship.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbecue profile in United States.

Audience size
69.8M
in United States
Gender
52.6%♀
47.4% male
Age
43.1
average years
Country rank
#197
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbecue fans

52.6% are female, 47.4% are male, average age 43.1.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Barbecue audience in United States
MetricValue
Female52.6%
Male47.4%
Average age43.1
Estimated audience size69,806,461
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Barbecue audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Barbecue audience comes from United States.

Worldwide audience distribution share by country for Barbecue
CountryShare
United States21.3%
Japan5.6%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbecue audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbecue fans by region: top regions in United States
#RegionReachAffinity×
01Texas~14M2.30×
02Kansas~1M1.79×
03Missouri~2M1.68×
04North Carolina~3M1.53×
05South Carolina~1.5M1.50×
06Tennessee~2M1.48×
07Alabama~1.5M1.38×
08Arkansas~700K1.29×
09Oklahoma~1M1.26×
10Georgia~2.5M1.19×
11New Mexico~400K1.19×
12Florida~5.5M1.18×
13Louisiana~1M1.13×
14Mississippi~600K1.13×
15Arizona~1.5M1.07×
16Colorado~1M1.03×
17Virginia~1.5M1.02×
18Nevada~700K1.01×
19Wyoming~100K0.99×
20California~7.5M0.97×
21Kentucky~800K0.96×
22Washington, District of Columbia~200K0.95×
23Illinois~2M0.94×
24Nebraska~300K0.94×
25New Jersey~1.5M0.93×
26Washington~1.5M0.93×
27Hawaii~300K0.91×
28Oregon~700K0.90×
29Michigan~1.5M0.88×
30Indiana~1M0.88×
31Utah~600K0.88×
32Montana~200K0.86×
33North Dakota~100K0.86×
34Iowa~500K0.85×
35New York~3M0.83×
36Idaho~300K0.82×
37Ohio~1.5M0.80×
38Maryland~1M0.80×
39Wisconsin~800K0.78×
40Delaware~200K0.78×
41New Hampshire~200K0.76×
42Massachusetts~1M0.75×
43Pennsylvania~1.5M0.74×
44West Virginia~200K0.74×
45Maine~200K0.73×
46Alaska~100K0.73×
47Minnesota~700K0.72×
48Connecticut~500K0.72×
49South Dakota~100K0.72×
50Rhode Island~200K0.71×
Fig. 06

Affinity by region

Affinity by region — Barbecue, United States
0.71×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbecue audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbecue audience
#·InterestCategoryAffinity×
01Savannah GuthrieMovies & TV2.19×
02Nancy MacePolitics & Society2.11×
03MenardsHome & Garden2.03×
04Healthy habitsHealth1.93×
05FriendshipKids & Family1.88×
06Dick Van DykeMovies & TV1.86×
07Concurrent Versions SystemTechnology & Electronics1.85×
08Chipotle Mexican GrillFood & Beverages1.84×
09Burger KingFood & Beverages1.80×
10Wendy'sFood & Beverages1.69×
11HollywoodTravel & Leisure1.63×
12FloridaTravel & Leisure1.60×
13Google DriveTechnology & Electronics1.60×
14DayBusiness & Career1.60×
15U.S. stateTravel & Leisure1.57×
16NatureHome & Garden1.55×
17Google DocsInternet & Social Media1.55×
18McDonald'sFood & Beverages1.54×
19TelevisionsTechnology & Electronics1.52×
20StarbucksFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbecue audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbecue audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.34×
IndulgenceJOY1.32×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbecue audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
ExtroversionTHRILL0.88×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbecue have in United States?

Barbecue has an estimated audience of 69,806,461 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Barbecue fans?

52.6% of Barbecue fans are female, 47.4% are male, with an average age of 43.1 years.

03

Which brands do Barbecue fans like most?

Barbecue fans show strongest brand affinity for Friendship (1.88×), Televisions (1.52×), and U.S. state (1.57×) over the country average.

04

Where do Barbecue fans live in United States?

Barbecue fans in United States are most concentrated in Texas (reach ~14M), California (reach ~7.5M), and Florida (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Barbecue fans also like?

Beyond Barbecue itself, the audience over-indexes on Televisions (1.52×), U.S. state (1.57×), Nature (1.55×), and Burger King (1.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Barbecue audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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