Barbecue Audience in United Kingdom
Barbecue has an estimated audience of 13,055,312 people in United Kingdom. 57.2% are female, 42.8% are male, average age 45.0. Top regions: England, North West, Greater London. Top brand affinities: B&Q, Matalan, Garden furniture, Starbucks, Holiday cottage.
The average Barbecue fan in United Kingdom is 45.0 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, Greater London. Top brand affinities include B&Q, Matalan, Garden furniture, with strongest over-indexing on B&Q (1.61× the country average). Demographically, the Barbecue audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Barbecue fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 45.0 |
| Estimated audience size | 13,055,312 |
Audience persona
The typical Barbecue fan in United Kingdom is more female, around 45.0 years old, with strong Indulgence tendencies and a notable affinity for B&Q.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,791,484 | 0.92× |
| North West | 2,215,603 | 1.59× |
| Greater London | 1,705,427 | 1× |
| South East | 1,617,002 | 0.92× |
| East of England | 1,280,695 | 1.07× |
| South West | 1,121,201 | 1.04× |
| Scotland | 1,119,254 | 0.95× |
| East Midlands | 1,003,487 | 1.09× |
| Yorkshire and the Humber | 823,524 | 0.79× |
| Wales | 759,494 | 1.02× |
| Northern Ireland | 446,222 | 1.11× |
| West Midlands | 406,222 | 0.73× |
| North East | 389,172 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B&Q | 1.61× | Shopping |
| Matalan | 1.57× | Shopping |
| Garden furniture | 1.91× | Home & Garden |
| Starbucks | 1.61× | Food & Beverages |
| Holiday cottage | 1.5× | Travel & Leisure |
| Burger King | 1.8× | Food & Beverages |
| J. D. Williams | 1.87× | Shopping |
| Patio | 1.61× | Home & Garden |
| DFS (British retailer) | 1.54× | Shopping |
| Bedroom furniture | 1.51× | Home & Garden |
| Stanley | 1.96× | Home & Garden |
| P&O Cruises | 1.53× | Travel & Leisure |
| Frying pan | 1.55× | Home & Garden |
| Homebase | 1.65× | Shopping |
| Sarah, Duchess of York | 1.7× | Literature |
| Walmart | 1.76× | Shopping |
| French fries | 1.58× | Food & Beverages |
| The Economist | 1.8× | Business & Career |
| Online grocer | 1.5× | Shopping |
| Bonmarché | 2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Convenience Orientation | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.2 |
| Individualism | JOY | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
| Luxury Orientation | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 5.6% |
| Brazil | 5.3% |
See Barbecue audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Barbecue have in United Kingdom?
Barbecue has an estimated audience of 13,055,312 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Barbecue fans?
57.2% of Barbecue fans are female, 42.8% are male, with an average age of 45.0 years.
Which brands do Barbecue fans like most?
Barbecue fans show strongest brand affinity for B&Q (1.61×), Matalan (1.57×), and Garden furniture (1.91×) over the country average.
Where do Barbecue fans live in United Kingdom?
Barbecue fans in United Kingdom are most concentrated in England (reach 9,791,484), North West (reach 2,215,603), and Greater London (reach 1,705,427). These three regions account for the largest share of the active audience.
What other brands do Barbecue fans also like?
Beyond Barbecue itself, the audience over-indexes on Matalan (1.57×), Garden furniture (1.91×), Starbucks (1.61×), and Holiday cottage (1.5×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Barbecue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.