A data profile of the people who buy, follow and care about J. D. Williams in United Kingdom — modelled from more than twelve digital signal sources. J. D. Williams has an estimated audience of 4,976,262 people in United Kingdom.
The average J. D. Williams fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Very (online retailer), Littlewoods, Home Bargains, with strongest over-indexing on Very (online retailer) (2.49× the country average).
Demographically, the J. D. Williams audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical J. D. Williams fan in United Kingdom is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for Very (online retailer).
The key figures that characterise the J. D. Williams profile in United Kingdom.
77.9% are female, 22.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 77.9% |
| Male | 22.1% |
| Average age | 44.6 |
| Estimated audience size | 4,976,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide J. D. Williams audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 92.2% |
| United States | 3.9% |
| Ireland | 1.8% |
Where the J. D. Williams audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.46× | |
| 02 | Yorkshire and the Humber | ~500K | 1.38× | |
| 03 | North East | ~300K | 1.32× | |
| 04 | Wales | ~400K | 1.31× | |
| 05 | East Midlands | ~300K | 1.01× | |
| 06 | Northern Ireland | ~100K | 1.00× | |
| 07 | Scotland | ~400K | 0.98× | |
| 08 | South West | ~300K | 0.83× | |
| 09 | East of England | ~300K | 0.75× | |
| 10 | England | ~3M | 0.71× | |
| 11 | South East | ~400K | 0.68× | |
| 12 | North West | ~300K | 0.57× |
The strongest cross-interests of the J. D. Williams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oz (TV series) | Movies & TV | 8.77× | ||
| 02 | Phase Eight | Fashion & Accessoires | 4.35× | ||
| 03 | Littlewoods | Business & Career | 4.34× | ||
| 04 | Blouse | Fashion & Accessoires | 2.55× | ||
| 05 | Very (online retailer) | Website / Newspaper / Magazine | 2.49× | ||
| 06 | Home Bargains | Shopping | 2.13× | ||
| 07 | Matalan | Shopping | 2.09× | ||
| 08 | Sainsbury's | Shopping | 1.88× | ||
| 09 | Argos (retailer) | Shopping | 1.82× | ||
| 10 | Asda | Shopping | 1.72× | ||
| 11 | Dunelm | Home & Garden | 1.72× | ||
| 12 | B&Q | Shopping | 1.66× | ||
| 13 | Tesco | Shopping | 1.60× | ||
| 14 | Mail Online | News | 1.60× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.57× | ||
| 16 | Morrisons | Food & Beverages | 1.57× | ||
| 17 | Zoopla | Business & Career | 1.57× | ||
| 18 | Christmas | Kids & Family | 1.56× | ||
| 19 | Coupons | Shopping | 1.54× | ||
| 20 | IKEA | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.59× | |
| Creativity | OPEN | 1.47× | |
| Community Orientation | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.77× | |
| Patriotism | CONSERVATISM | 0.79× | |
| Risk Appetite | THRILL | 0.93× |
J. D. Williams's target market in United Kingdom covers an estimated 4,976,262 people, concentrated in England and Yorkshire and the Humber.
77.9% of the J. D. Williams audience are female, 22.1% are male, with an average age of 44.6 years.
J. D. Williams fans show strongest brand affinity for Very (online retailer) (2.49×), Littlewoods (4.34×), and Home Bargains (2.13×) over the country average.
J. D. Williams fans in United Kingdom are most concentrated in England (reach ~3M), Yorkshire and the Humber (reach ~500K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond J. D. Williams itself, the audience over-indexes on Littlewoods (4.34×), Home Bargains (2.13×), Matalan (2.09×), and Sainsbury's (1.88×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for J. D. Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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