A data profile of the people who buy, follow and care about Very (online retailer) in United Kingdom — modelled from more than twelve digital signal sources. Very (online retailer) has an estimated audience of 18,425,707 people in United Kingdom.
Very (online retailer) fans in United Kingdom are concentrated in England, with strong brand affinity for TK Maxx.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include TK Maxx, IKEA, H&M, with strongest over-indexing on TK Maxx (2.66× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Very (online retailer) fan in United Kingdom shows strong Price Sensitivity tendencies and a notable affinity for TK Maxx.
The key figures that characterise the Very (online retailer) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 18,425,707 |
of the worldwide Very (online retailer) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 61.0% |
| United States | 10.7% |
| India | 5.2% |
Where the Very (online retailer) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 1.26× | |
| 02 | Northern Ireland | ~600K | 1.15× | |
| 03 | Scotland | ~1.5M | 0.93× | |
| 04 | England | ~11M | 0.66× |
The strongest cross-interests of the Very (online retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | TK Maxx | Shopping | 2.66× | ||
| 02 | J. D. Williams | Shopping | 2.49× | ||
| 03 | Children's clothing | Fashion & Accessoires | 2.22× | ||
| 04 | Hypermarket | Shopping | 2.22× | ||
| 05 | Cyber Monday | Shopping | 1.91× | ||
| 06 | IKEA | Home & Garden | 1.89× | ||
| 07 | Discount stores | Shopping | 1.87× | ||
| 08 | Garden centre | Home & Garden | 1.86× | ||
| 09 | H&M | Shopping | 1.85× | ||
| 10 | Shopping malls | Shopping | 1.82× | ||
| 11 | Soap opera | Movies & TV | 1.76× | ||
| 12 | Tesco | Shopping | 1.68× | ||
| 13 | Garden furniture | Home & Garden | 1.68× | ||
| 14 | Lidl | Shopping | 1.64× | ||
| 15 | Superdrug | Shopping | 1.62× | ||
| 16 | Home Appliances | Home & Garden | 1.61× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.58× | ||
| 18 | Discounts and allowances | Shopping | 1.53× | ||
| 19 | Primark | Shopping | 1.52× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.50× | |
| Convenience Orientation | PREMIUM | 1.35× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Early Adopter Mentality | POWER | 0.76× | |
| Risk Appetite | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Very (online retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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