Very (online retailer) Audience in United Kingdom
Very (online retailer) has an estimated audience of 18,093,476 people in United Kingdom. Top regions: England, Scotland, Wales. Top brand affinities: TK Maxx, Superdrug, Tesco, Children's clothing, B&Q.
Very (online retailer) fans in United Kingdom are concentrated in England, with strong brand affinity for TK Maxx. The audience is concentrated in England, Scotland, Wales. Top brand affinities include TK Maxx, Superdrug, Tesco, with strongest over-indexing on TK Maxx (2.43× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Type: Website / Newspaper / Magazine
Demographics of Very (online retailer) fans
| Metric | Value |
|---|---|
| Estimated audience size | 18,093,476 |
Audience persona
The typical Very (online retailer) fan in United Kingdom shows strong Price Sensitivity tendencies and a notable affinity for TK Maxx.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,132,204 | 0.66× |
| Scotland | 1,507,468 | 0.93× |
| Wales | 1,301,841 | 1.26× |
| Northern Ireland | 641,081 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TK Maxx | 2.43× | Shopping |
| Superdrug | 1.74× | Shopping |
| Tesco | 1.59× | Shopping |
| Children's clothing | 2.04× | Fashion & Accessoires |
| B&Q | 1.55× | Shopping |
| H&M | 1.55× | Shopping |
| Snapped | 4.04× | Movies & TV |
| New Look | 1.68× | Fashion & Accessoires |
| J. D. Williams | 2.42× | Shopping |
| Black Friday (shopping) | 1.52× | Shopping |
| COS | 2.81× | Shopping |
| DeviantArt | 2.72× | Internet & Social Media |
| La Roche-Posay | 3.87× | Beauty & Wellness |
| Cyber Monday | 1.74× | Shopping |
| Expensive Taste | 1.61× | Business & Career |
| Purchase discount | 2.37× | Shopping |
| Christmas Gift | 3.02× | Kids & Family |
| Groupon | 1.62× | Internet & Social Media |
| Dailymotion | 2.86× | Movies & TV |
| Lingerie | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.45 |
| Community Orientation | OPEN | 1.15 |
| Individualism | JOY | 1.09 |
| LGBTQ+ Identity | OPEN | 1.07 |
| Creativity | OPEN | 1.07 |
| Indulgence | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 60.8% |
| United States | 10.9% |
| India | 5.1% |
See Very (online retailer) audiences in other countries
More audiences in United Kingdom
- BBC iPlayer (Global) (44,084,000)
- Instagram (29,815,933)
- YouTube (27,251,049)
- X (23,339,907)
- TikTok (21,420,724)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Very (online retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.