A data profile of the people who buy, follow and care about Garden centre in United Kingdom — modelled from more than twelve digital signal sources. Garden centre has an estimated audience of 7,045,524 people in United Kingdom.
The average Garden centre fan in United Kingdom is 48.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Matalan, Home Bargains, Dunelm, with strongest over-indexing on Matalan (3.15× the country average).
Demographically, the Garden centre audience skews more female with an average age of 48.4, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Garden centre fan in United Kingdom is more female, around 48.4 years old, with strong Community Orientation tendencies and a notable affinity for Matalan.
The key figures that characterise the Garden centre profile in United Kingdom.
70.2% are female, 29.8% are male, average age 48.4.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 48.4 |
| Estimated audience size | 7,045,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide Garden centre audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.5% |
| United Kingdom | 15.3% |
| Germany | 12.8% |
Where the Garden centre audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~700K | 1.49× | |
| 02 | South East | ~1M | 1.32× | |
| 03 | South West | ~700K | 1.26× | |
| 04 | Wales | ~500K | 1.22× | |
| 05 | East of England | ~700K | 1.16× | |
| 06 | England | ~5.5M | 1.13× | |
| 07 | North West | ~800K | 1.05× | |
| 08 | Scotland | ~600K | 0.89× | |
| 09 | North East | ~200K | 0.77× | |
| 10 | Northern Ireland | ~200K | 0.77× | |
| 11 | West Midlands | ~200K | 0.67× | |
| 12 | Yorkshire and the Humber | ~400K | 0.66× | |
| 13 | Greater London | ~600K | 0.62× |
The strongest cross-interests of the Garden centre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BBC Gardeners' World | Home & Garden | 5.92× | ||
| 02 | Gardener | Home & Garden | 4.20× | ||
| 03 | J. D. Williams | Shopping | 4.01× | ||
| 04 | Garden furniture | Home & Garden | 3.68× | ||
| 05 | Hobbycraft | Home & Garden | 3.51× | ||
| 06 | Dunelm | Home & Garden | 3.21× | ||
| 07 | Household goods | Home & Garden | 3.19× | ||
| 08 | Matalan | Shopping | 3.15× | ||
| 09 | Home Bargains | Shopping | 3.04× | ||
| 10 | Holiday cottage | Travel & Leisure | 2.79× | ||
| 11 | Cottage | Travel & Leisure | 2.77× | ||
| 12 | B&Q | Shopping | 2.70× | ||
| 13 | Debenhams | Fashion & Accessoires | 2.44× | ||
| 14 | Morrisons | Food & Beverages | 2.23× | ||
| 15 | TUI | Travel & Leisure | 2.16× | ||
| 16 | Argos (retailer) | Shopping | 2.13× | ||
| 17 | Lidl | Shopping | 2.03× | ||
| 18 | IKEA | Home & Garden | 1.96× | ||
| 19 | Very (online retailer) | Website / Newspaper / Magazine | 1.86× | ||
| 20 | Garden | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.74× | |
| Family Orientation | CONSERVATISM | 1.71× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Risk Appetite | THRILL | 0.64× | |
| Social Media Usage | JOY | 0.74× |
Garden centre has an estimated audience of 7,045,524 people in United Kingdom, concentrated in England and South East.
70.2% of Garden centre fans are female, 29.8% are male, with an average age of 48.4 years.
Garden centre fans show strongest brand affinity for Matalan (3.15×), Home Bargains (3.04×), and Dunelm (3.21×) over the country average.
Garden centre fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and North West (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Garden centre itself, the audience over-indexes on Home Bargains (3.04×), Dunelm (3.21×), B&Q (2.7×), and Garden furniture (3.68×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Garden centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.