A data profile of the people who buy, follow and care about Beauty salons in United Kingdom — modelled from more than twelve digital signal sources. Beauty salons has an estimated audience of 17,479,554 people in United Kingdom.
The average Beauty salons fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Matalan, Skin care, New Look, with strongest over-indexing on Matalan (1.74× the country average).
Demographically, the Beauty salons audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Beauty salons fan in United Kingdom is more female, around 42.7 years old, with strong Creativity tendencies and a notable affinity for Matalan.
The key figures that characterise the Beauty salons profile in United Kingdom.
76.1% are female, 23.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 42.7 |
| Estimated audience size | 17,479,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Beauty salons audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
Where the Beauty salons audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~2.5M | 1.30× | |
| 02 | Greater London | ~3M | 1.29× | |
| 03 | East of England | ~2M | 1.20× | |
| 04 | East Midlands | ~1.5M | 1.10× | |
| 05 | South East | ~2.5M | 1.08× | |
| 06 | Northern Ireland | ~600K | 1.04× | |
| 07 | England | ~13M | 1.01× | |
| 08 | South West | ~1.5M | 1.00× | |
| 09 | Wales | ~1M | 0.99× | |
| 10 | Scotland | ~1.5M | 0.97× | |
| 11 | North East | ~500K | 0.73× | |
| 12 | West Midlands | ~500K | 0.67× | |
| 13 | Yorkshire and the Humber | ~900K | 0.66× |
The strongest cross-interests of the Beauty salons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 1.84× | ||
| 02 | Eyelash extensions | Beauty & Wellness | 1.81× | ||
| 03 | Charlotte Tilbury | Beauty & Wellness | 1.80× | ||
| 04 | Sephora | Shopping | 1.78× | ||
| 05 | Eyelash | Beauty & Wellness | 1.76× | ||
| 06 | Matalan | Shopping | 1.74× | ||
| 07 | Eyebrow | Beauty & Wellness | 1.73× | ||
| 08 | J. D. Williams | Shopping | 1.73× | ||
| 09 | Make-up artist | Beauty & Wellness | 1.71× | ||
| 10 | Mascara | Beauty & Wellness | 1.68× | ||
| 11 | Freemans | Fashion & Accessoires | 1.67× | ||
| 12 | Manicure | Beauty & Wellness | 1.66× | ||
| 13 | Blouse | Fashion & Accessoires | 1.65× | ||
| 14 | Natural skin care | Beauty & Wellness | 1.64× | ||
| 15 | New Look | Fashion & Accessoires | 1.63× | ||
| 16 | Skin care | Beauty & Wellness | 1.62× | ||
| 17 | Cosmetology | Beauty & Wellness | 1.56× | ||
| 18 | Facial | Beauty & Wellness | 1.54× | ||
| 19 | Moisturizer | Home & Garden | 1.53× | ||
| 20 | Skirt | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.16× | |
| Price Sensitivity | PREMIUM | 1.15× | |
| Design Affinity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Risk Appetite | THRILL | 0.61× | |
| Need for Security | CONSERVATISM | 0.65× |
Beauty salons has an estimated audience of 17,479,554 people in United Kingdom, concentrated in England and Greater London.
76.1% of Beauty salons fans are female, 23.9% are male, with an average age of 42.7 years.
Beauty salons fans show strongest brand affinity for Matalan (1.74×), Skin care (1.62×), and New Look (1.63×) over the country average.
Beauty salons fans in United Kingdom are most concentrated in England (reach ~13M), Greater London (reach ~3M), and South East (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Beauty salons itself, the audience over-indexes on Skin care (1.62×), New Look (1.63×), Skirt (1.5×), and Charlotte Tilbury (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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