Beauty salons Audience in United Kingdom
Beauty salons has an estimated audience of 17,479,554 people in United Kingdom. 76.1% are female, 23.9% are male, average age 42.7. Top regions: England, Greater London, South East. Top brand affinities: Matalan, Skin care, New Look, Skirt, Charlotte Tilbury.
The average Beauty salons fan in United Kingdom is 42.7 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Matalan, Skin care, New Look, with strongest over-indexing on Matalan (1.74× the country average). Demographically, the Beauty salons audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Touchpoint · Subtype: Treatment
Demographics of Beauty salons fans
| Metric | Value |
|---|---|
| Female | 76.1% |
| Male | 23.9% |
| Average age | 42.7 |
| Estimated audience size | 17,479,554 |
Audience persona
The typical Beauty salons fan in United Kingdom is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Matalan.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,109,666 | 1.01× |
| Greater London | 2,953,571 | 1.3× |
| South East | 2,530,333 | 1.08× |
| North West | 2,434,264 | 1.3× |
| East of England | 1,915,599 | 1.2× |
| Scotland | 1,518,259 | 0.96× |
| South West | 1,435,004 | 1× |
| East Midlands | 1,364,438 | 1.11× |
| Wales | 981,741 | 0.98× |
| Yorkshire and the Humber | 910,026 | 0.65× |
| Northern Ireland | 560,108 | 1.04× |
| West Midlands | 494,020 | 0.66× |
| North East | 481,539 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Matalan | 1.74× | Shopping |
| Skin care | 1.62× | Beauty & Wellness |
| New Look | 1.63× | Fashion & Accessoires |
| Skirt | 1.5× | Fashion & Accessoires |
| Charlotte Tilbury | 1.8× | Beauty & Wellness |
| Blouse | 1.65× | Fashion & Accessoires |
| Eyelash | 1.76× | Beauty & Wellness |
| Natural skin care | 1.64× | Beauty & Wellness |
| Cosmetology | 1.56× | Beauty & Wellness |
| Eyebrow | 1.73× | Beauty & Wellness |
| Sephora | 1.78× | Shopping |
| Eyelash extensions | 1.81× | Beauty & Wellness |
| Moisturizer | 1.53× | Home & Garden |
| Facial | 1.54× | Beauty & Wellness |
| Manicure | 1.66× | Beauty & Wellness |
| Makeup Tutorials | 1.84× | Beauty & Wellness |
| J. D. Williams | 1.73× | Shopping |
| Freemans | 1.67× | Fashion & Accessoires |
| Make-up artist | 1.71× | Beauty & Wellness |
| Mascara | 1.68× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Design Affinity | PREMIUM | 1.28 |
| Creativity | OPEN | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.06 |
| Luxury Orientation | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.2% |
| Japan | 6.3% |
| Brazil | 4.3% |
See Beauty salons audiences in other countries
More Treatment audiences in United Kingdom
- Facial (6,422,527)
- Laser (3,918,454)
- Facial care (3,268,741)
- Silicone (2,322,504)
- Ultraviolet (2,141,928)
Frequently asked questions
How many fans does Beauty salons have in United Kingdom?
Beauty salons has an estimated audience of 17,479,554 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Beauty salons fans?
76.1% of Beauty salons fans are female, 23.9% are male, with an average age of 42.7 years.
Which brands do Beauty salons fans like most?
Beauty salons fans show strongest brand affinity for Matalan (1.74×), Skin care (1.62×), and New Look (1.63×) over the country average.
Where do Beauty salons fans live in United Kingdom?
Beauty salons fans in United Kingdom are most concentrated in England (reach 13,109,666), Greater London (reach 2,953,571), and South East (reach 2,530,333). These three regions account for the largest share of the active audience.
What other brands do Beauty salons fans also like?
Beyond Beauty salons itself, the audience over-indexes on Skin care (1.62×), New Look (1.63×), Skirt (1.5×), and Charlotte Tilbury (1.8×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Beauty salons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.