Concerts Audience in United Kingdom
Concerts has an estimated audience of 18,153,370 people in United Kingdom. 56.7% are female, 43.3% are male, average age 44.3. Top regions: England, North West, South East. Top brand affinities: Terminal 5, Hype Park, Classical music, hmv, Livemusic.
The average Concerts fan in United Kingdom is 44.3 years old, more female, and lives primarily in England. The audience is concentrated in England, North West, South East. Top brand affinities include Terminal 5, Hype Park, Classical music, with strongest over-indexing on Terminal 5 (2.29× the country average). Demographically, the Concerts audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Touchpoint · Subtype: Record label
Demographics of Concerts fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 44.3 |
| Estimated audience size | 18,153,370 |
Audience persona
The typical Concerts fan in United Kingdom is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Terminal 5.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 13,615,028 | 0.96× |
| North West | 2,617,409 | 1.35× |
| South East | 2,371,292 | 0.97× |
| Greater London | 2,260,947 | 0.96× |
| East of England | 1,895,945 | 1.14× |
| Scotland | 1,667,066 | 1.02× |
| East Midlands | 1,492,512 | 1.17× |
| South West | 1,487,833 | 1× |
| Yorkshire and the Humber | 1,084,144 | 0.74× |
| Wales | 1,031,810 | 1× |
| North East | 641,842 | 0.91× |
| West Midlands | 593,316 | 0.76× |
| Northern Ireland | 572,846 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Terminal 5 | 2.29× | Music & Radio |
| Hype Park | 2.31× | Music & Radio |
| Classical music | 1.68× | Music & Radio |
| hmv | 1.77× | Music & Radio |
| Livemusic | 1.66× | Music & Radio |
| Edinburgh Castle | 1.99× | Music & Radio |
| The Red Lion | 2.29× | Music & Radio |
| CONPASS | 2.32× | Music & Radio |
| Waterloo | 1.87× | Music & Radio |
| We | 2.3× | Music & Radio |
| Holland Park | 2.26× | Music & Radio |
| O2 arena | 2.34× | Music & Radio |
| Co-op Live | 1.77× | Music & Radio |
| The Crown | 2.05× | Music & Radio |
| The White Horse | 2.36× | Music & Radio |
| Hollywood Bowl | 2× | Music & Radio |
| Avatar | 1.86× | Music & Radio |
| The Independent | 2.17× | Music & Radio |
| Broadway | 2.36× | Music & Radio |
| Blue | 2.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.16 |
| Community Orientation | OPEN | 1.13 |
| Travelling | THRILL | 1.07 |
| Social Media Usage | JOY | 1.03 |
| Extroversion | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.2% |
| Japan | 4.4% |
See Concerts audiences in other countries
More Record label audiences in United Kingdom
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- Hit record (480,484)
Frequently asked questions
How many fans does Concerts have in United Kingdom?
Concerts has an estimated audience of 18,153,370 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Concerts fans?
56.7% of Concerts fans are female, 43.3% are male, with an average age of 44.3 years.
Which brands do Concerts fans like most?
Concerts fans show strongest brand affinity for Terminal 5 (2.29×), Hype Park (2.31×), and Classical music (1.68×) over the country average.
Where do Concerts fans live in United Kingdom?
Concerts fans in United Kingdom are most concentrated in England (reach 13,615,028), North West (reach 2,617,409), and South East (reach 2,371,292). These three regions account for the largest share of the active audience.
What other brands do Concerts fans also like?
Beyond Concerts itself, the audience over-indexes on Hype Park (2.31×), Classical music (1.68×), hmv (1.77×), and Livemusic (1.66×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Concerts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.