A data profile of the people who buy, follow and care about Parties in United Kingdom — modelled from more than twelve digital signal sources. Parties has an estimated audience of 17,416,547 people in United Kingdom.
The average Parties fan in United Kingdom is 42.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Ryanair, La Roche-Posay, Kitchenware, with strongest over-indexing on Ryanair (1.53× the country average).
Demographically, the Parties audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Parties fan in United Kingdom is more female, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Ryanair.
The key figures that characterise the Parties profile in United Kingdom.
61.5% are female, 38.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 42.8 |
| Estimated audience size | 17,416,547 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Parties audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.0% |
| Brazil | 5.3% |
| Japan | 4.8% |
Where the Parties audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.38× | |
| 02 | Yorkshire and the Humber | ~2M | 1.31× | |
| 03 | Northern Ireland | ~600K | 1.17× | |
| 04 | East of England | ~1.5M | 1.08× | |
| 05 | North East | ~700K | 1.07× | |
| 06 | South East | ~2.5M | 1.02× | |
| 07 | Wales | ~1M | 0.99× | |
| 08 | Scotland | ~1.5M | 0.94× | |
| 09 | England | ~13M | 0.88× | |
| 10 | South West | ~1M | 0.84× | |
| 11 | East Midlands | ~1M | 0.83× | |
| 12 | North West | ~1M | 0.54× |
The strongest cross-interests of the Parties audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | La Roche-Posay | Beauty & Wellness | 4.29× | ||
| 02 | Nivea | Beauty & Wellness | 3.44× | ||
| 03 | Bioderma | Beauty & Wellness | 3.29× | ||
| 04 | High-end audio | Technology & Electronics | 3.15× | ||
| 05 | Maybelline | Beauty & Wellness | 3.14× | ||
| 06 | Calvin Klein | Fashion & Accessoires | 2.15× | ||
| 07 | Diabetes mellitus awareness | Health | 2.14× | ||
| 08 | Sports nutrition | Food & Beverages | 2.14× | ||
| 09 | Hugo Boss | Fashion & Accessoires | 2.12× | ||
| 10 | Destination spa | Health | 2.12× | ||
| 11 | Drinking establishment | Food & Beverages | 2.08× | ||
| 12 | Tax refund | Business & Career | 2.02× | ||
| 13 | Pandora | Fashion & Accessoires | 1.88× | ||
| 14 | Ethanol | Health | 1.87× | ||
| 15 | Urban Outfitters | Shopping | 1.77× | ||
| 16 | Kitchenware | Home & Garden | 1.57× | ||
| 17 | Trivago | Travel & Leisure | 1.54× | ||
| 18 | Ryanair | Travel & Leisure | 1.53× | ||
| 19 | Designer clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Lace wig | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.27× | |
| Extroversion | THRILL | 1.14× | |
| Indulgence | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.90× | |
| Spirituality | BALANCE | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Parties has an estimated audience of 17,416,547 people in United Kingdom, concentrated in England and South East.
61.5% of Parties fans are female, 38.5% are male, with an average age of 42.8 years.
Parties fans show strongest brand affinity for Ryanair (1.53×), La Roche-Posay (4.29×), and Kitchenware (1.57×) over the country average.
Parties fans in United Kingdom are most concentrated in England (reach ~13M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Parties itself, the audience over-indexes on La Roche-Posay (4.29×), Kitchenware (1.57×), Urban Outfitters (1.77×), and Calvin Klein (2.15×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Parties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.