A data profile of the people who buy, follow and care about Tax refund in United Kingdom — modelled from more than twelve digital signal sources. Tax refund has an estimated audience of 3,212,356 people in United Kingdom.
The average Tax refund fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Online shopping, Business, Restaurants, with strongest over-indexing on Online shopping (2.27× the country average).
Demographically, the Tax refund audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Creativity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tax refund fan in United Kingdom is more female, around 43.2 years old, with strong Creativity tendencies and a notable affinity for Online shopping.
The key figures that characterise the Tax refund profile in United Kingdom.
55.8% are female, 44.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 43.2 |
| Estimated audience size | 3,212,356 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Tax refund audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 34.9% |
| United States | 29.4% |
| Ireland | 5.4% |
Where the Tax refund audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~500K | 1.39× | |
| 02 | England | ~2.5M | 1.27× | |
| 03 | East Midlands | ~300K | 1.18× | |
| 04 | Greater London | ~400K | 1.02× | |
| 05 | Wales | ~200K | 1.02× | |
| 06 | South West | ~300K | 0.96× | |
| 07 | East of England | ~300K | 0.93× | |
| 08 | North East | ~100K | 0.91× | |
| 09 | Scotland | ~300K | 0.90× | |
| 10 | Yorkshire and the Humber | ~200K | 0.90× | |
| 11 | West Midlands | ~100K | 0.90× | |
| 12 | Northern Ireland | ~80K | 0.84× | |
| 13 | South East | ~400K | 0.81× |
The strongest cross-interests of the Tax refund audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Customer | Business & Career | 2.92× | ||
| 02 | BBC | Movies & TV | 2.89× | ||
| 03 | Property | Home & Garden | 2.84× | ||
| 04 | Business | Business & Career | 2.34× | ||
| 05 | Leisure | Travel & Leisure | 2.32× | ||
| 06 | Restaurants | Food & Beverages | 2.28× | ||
| 07 | Physical exercise | Sports | 2.28× | ||
| 08 | Cuisine | Food & Beverages | 2.28× | ||
| 09 | Online shopping | Shopping | 2.27× | ||
| 10 | Televisions | Technology & Electronics | 2.25× | ||
| 11 | Advertising | Business & Career | 2.25× | ||
| 12 | Automobiles | Cars & Mobility | 2.23× | ||
| 13 | Crafts | Home & Garden | 2.19× | ||
| 14 | Celebrity | Movies & TV | 2.19× | ||
| 15 | Money | Business & Career | 2.19× | ||
| 16 | Hotels | Travel & Leisure | 2.18× | ||
| 17 | Software | Technology & Electronics | 2.18× | ||
| 18 | Garden | Home & Garden | 2.14× | ||
| 19 | Jewelry | Fashion & Accessoires | 2.08× | ||
| 20 | Soccer | Sports | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.60× | |
| Convenience Orientation | PREMIUM | 1.31× | |
| Sports Activity | POWER | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.11× | |
| Pet Ownership | JOY | 0.12× | |
| Travelling | THRILL | 0.30× |
Tax refund has an estimated audience of 3,212,356 people in United Kingdom, concentrated in England and North West.
55.8% of Tax refund fans are female, 44.2% are male, with an average age of 43.2 years.
Tax refund fans show strongest brand affinity for Online shopping (2.27×), Business (2.34×), and Restaurants (2.28×) over the country average.
Tax refund fans in United Kingdom are most concentrated in England (reach ~2.5M), North West (reach ~500K), and Greater London (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Tax refund itself, the audience over-indexes on Business (2.34×), Restaurants (2.28×), BBC (2.89×), and Physical exercise (2.28×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tax refund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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