A data profile of the people who buy, follow and care about Hotels in United Kingdom — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 24,959,872 people in United Kingdom.
The average Hotels fan in United Kingdom is 45.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Kitchen, Hobby, Distilled beverage, with strongest over-indexing on Kitchen (1.61× the country average).
Demographically, the Hotels audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Hotels fan in United Kingdom is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchen.
The key figures that characterise the Hotels profile in United Kingdom.
60.4% are female, 39.6% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.6 |
| Estimated audience size | 24,959,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Hotels audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 4.9% |
| United Kingdom | 4.6% |
Where the Hotels audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~4.5M | 1.30× | |
| 02 | Scotland | ~2.5M | 1.20× | |
| 03 | Yorkshire and the Humber | ~2.5M | 1.18× | |
| 04 | West Midlands | ~1M | 1.14× | |
| 05 | Wales | ~1.5M | 1.07× | |
| 06 | North East | ~1M | 1.06× | |
| 07 | South West | ~2M | 0.97× | |
| 08 | East of England | ~2M | 0.91× | |
| 09 | England | ~19M | 0.89× | |
| 10 | East Midlands | ~1.5M | 0.85× | |
| 11 | Northern Ireland | ~600K | 0.84× | |
| 12 | North West | ~1.5M | 0.59× |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 2.48× | ||
| 02 | Hot tub | Home & Garden | 2.14× | ||
| 03 | Refrigerator | Home & Garden | 1.99× | ||
| 04 | Esso | Cars & Mobility | 1.90× | ||
| 05 | Garden furniture | Home & Garden | 1.85× | ||
| 06 | Volunteering | Politics & Society | 1.84× | ||
| 07 | Mobile home | Cars & Mobility | 1.84× | ||
| 08 | Distilled beverage | Food & Beverages | 1.82× | ||
| 09 | Mother's Day | Kids & Family | 1.82× | ||
| 10 | Wikipedia | Internet & Social Media | 1.81× | ||
| 11 | Internet & Social Media | 1.78× | |||
| 12 | Betfair | Games | 1.77× | ||
| 13 | William Hill (bookmaker) | Games | 1.74× | ||
| 14 | Hobby | Home & Garden | 1.73× | ||
| 15 | Satire | Literature | 1.71× | ||
| 16 | Kitchen | Home & Garden | 1.61× | ||
| 17 | TripAdvisor | Travel & Leisure | 1.57× | ||
| 18 | Aldi | Shopping | 1.56× | ||
| 19 | First class travel | Travel & Leisure | 1.56× | ||
| 20 | British Airways | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.24× | |
| Family Orientation | CONSERVATISM | 1.20× | |
| Indulgence | JOY | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Spirituality | BALANCE | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Hotels has an estimated audience of 24,959,872 people in United Kingdom, concentrated in England and South East.
60.4% of Hotels fans are female, 39.6% are male, with an average age of 45.6 years.
Hotels fans show strongest brand affinity for Kitchen (1.61×), Hobby (1.73×), and Distilled beverage (1.82×) over the country average.
Hotels fans in United Kingdom are most concentrated in England (reach ~19M), South East (reach ~4.5M), and Scotland (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Hotels itself, the audience over-indexes on Hobby (1.73×), Distilled beverage (1.82×), WhatsApp (1.78×), and Aldi (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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