Hotels Audience in United Kingdom
Hotels has an estimated audience of 24,959,872 people in United Kingdom. 60.4% are female, 39.6% are male, average age 45.6. Top regions: England, South East, Scotland. Top brand affinities: Sports nutrition, Diabetes mellitus awareness, Drinking establishment, Diana, Princess of Wales, Sapphire.
The average Hotels fan in United Kingdom is 45.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Sports nutrition, Diabetes mellitus awareness, Drinking establishment, with strongest over-indexing on Sports nutrition (18.15× the country average). Demographically, the Hotels audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Hotels fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 45.6 |
| Estimated audience size | 24,959,872 |
Audience persona
The typical Hotels fan in United Kingdom is more female, around 45.6 years old, with strong Indulgence tendencies and a notable affinity for Sports nutrition.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 18,719,904 | 0.89× |
| South East | 4,350,109 | 1.3× |
| Scotland | 2,694,123 | 1.2× |
| Yorkshire and the Humber | 2,359,267 | 1.18× |
| East of England | 2,080,880 | 0.91× |
| South West | 1,987,415 | 0.97× |
| North West | 1,581,695 | 0.59× |
| Wales | 1,524,839 | 1.07× |
| East Midlands | 1,492,298 | 0.85× |
| West Midlands | 1,220,529 | 1.14× |
| North East | 1,031,048 | 1.06× |
| Northern Ireland | 648,033 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports nutrition | 18.15× | Food & Beverages |
| Diabetes mellitus awareness | 14.42× | Health |
| Drinking establishment | 10.44× | Food & Beverages |
| Diana, Princess of Wales | 20.32× | Politics & Society |
| Sapphire | 14.98× | Fashion & Accessoires |
| Cyberwarfare | 24.74× | Technology & Electronics |
| Destination spa | 12.75× | Health |
| Lacto vegetarianism | 26.87× | Food & Beverages |
| Tax refund | 9.12× | Business & Career |
| Wine cocktail | 15.94× | Food & Beverages |
| Sustainable gardening | 19.2× | Home & Garden |
| Stress Relief | 21.15× | Health |
| Payment card | 11.63× | Fashion & Accessoires |
| Solar thermal energy | 15.46× | Home & Garden |
| Plug-in electric vehicle | 14.76× | Cars & Mobility |
| Ethanol | 4.91× | Health |
| Income tax | 6.99× | Business & Career |
| Weddings | 1.85× | Kids & Family |
| Expensive Taste | 2.54× | Business & Career |
| Distilled beverage | 1.73× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Luxury Orientation | PREMIUM | 1.16 |
| Family Orientation | CONSERVATISM | 1.12 |
| Quality Awareness | PREMIUM | 1.11 |
| Design Affinity | PREMIUM | 1.11 |
| Travelling | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Hotels audiences in other countries
More Travel type audiences in United Kingdom
- Camping (15,985,470)
- Beaches (14,417,070)
- Lodging (11,639,837)
- Cruises (11,559,872)
- Air travel (10,910,324)
Frequently asked questions
How many fans does Hotels have in United Kingdom?
Hotels has an estimated audience of 24,959,872 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Hotels fans?
60.4% of Hotels fans are female, 39.6% are male, with an average age of 45.6 years.
Which brands do Hotels fans like most?
Hotels fans show strongest brand affinity for Sports nutrition (18.15×), Diabetes mellitus awareness (14.42×), and Drinking establishment (10.44×) over the country average.
Where do Hotels fans live in United Kingdom?
Hotels fans in United Kingdom are most concentrated in England (reach 18,719,904), South East (reach 4,350,109), and Scotland (reach 2,694,123). These three regions account for the largest share of the active audience.
What other brands do Hotels fans also like?
Beyond Hotels itself, the audience over-indexes on Diabetes mellitus awareness (14.42×), Drinking establishment (10.44×), Diana, Princess of Wales (20.32×), and Sapphire (14.98×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.