First class travel Audience in United Kingdom
First class travel has an estimated audience of 8,742,963 people in United Kingdom. 55.0% are female, 45.0% are male, average age 44.7. Top regions: England, South East, Greater London. Top brand affinities: Business class, Holiday, Holiday cottage, Hotels, Matalan.
The average First class travel fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Greater London. Top brand affinities include Business class, Holiday, Holiday cottage, with strongest over-indexing on Business class (3.65× the country average). Demographically, the First class travel audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Touchpoint · Subtype: Travel type
Demographics of First class travel fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.7 |
| Estimated audience size | 8,742,963 |
Audience persona
The typical First class travel fan in United Kingdom is balanced, around 44.7 years old, with strong Indulgence tendencies and a notable affinity for Business class.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,557,222 | 1.18× |
| South East | 2,731,815 | 2.33× |
| Greater London | 1,014,076 | 0.89× |
| North West | 842,309 | 0.9× |
| South West | 839,502 | 1.17× |
| East of England | 719,270 | 0.9× |
| East Midlands | 629,122 | 1.02× |
| Scotland | 589,254 | 0.75× |
| Wales | 429,058 | 0.86× |
| Northern Ireland | 326,480 | 1.21× |
| Yorkshire and the Humber | 313,211 | 0.45× |
| North East | 282,335 | 0.83× |
| West Midlands | 193,358 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business class | 3.65× | Travel & Leisure |
| Holiday | 1.84× | Travel & Leisure |
| Holiday cottage | 2.48× | Travel & Leisure |
| Hotels | 1.56× | Travel & Leisure |
| Matalan | 1.96× | Shopping |
| Expensive Taste | 2.75× | Business & Career |
| B&Q | 1.95× | Shopping |
| Octopus Energy | 2.01× | Home & Garden |
| British Gas | 2.16× | Home & Garden |
| Property finder | 2.5× | Home & Garden |
| Debenhams | 1.94× | Fashion & Accessoires |
| Business travel | 3.62× | Business & Career |
| Premier Inn | 1.76× | Travel & Leisure |
| Zoopla | 1.75× | Business & Career |
| Morrisons | 1.65× | Food & Beverages |
| Wickes | 1.91× | Home & Garden |
| Mail Online | 1.79× | News |
| Bathroom | 1.75× | Home & Garden |
| Lloyds Bank | 1.65× | Business & Career |
| British Airways | 1.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.34 |
| Luxury Orientation | PREMIUM | 2.33 |
| Quality Awareness | PREMIUM | 1.91 |
| Family Orientation | CONSERVATISM | 1.56 |
| Sustainability | BALANCE | 1.5 |
| Design Affinity | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| India | 7.2% |
| United Kingdom | 5.5% |
See First class travel audiences in other countries
More Travel type audiences in United Kingdom
Frequently asked questions
How many fans does First class travel have in United Kingdom?
First class travel has an estimated audience of 8,742,963 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of First class travel fans?
55.0% of First class travel fans are female, 45.0% are male, with an average age of 44.7 years.
Which brands do First class travel fans like most?
First class travel fans show strongest brand affinity for Business class (3.65×), Holiday (1.84×), and Holiday cottage (2.48×) over the country average.
Where do First class travel fans live in United Kingdom?
First class travel fans in United Kingdom are most concentrated in England (reach 6,557,222), South East (reach 2,731,815), and Greater London (reach 1,014,076). These three regions account for the largest share of the active audience.
What other brands do First class travel fans also like?
Beyond First class travel itself, the audience over-indexes on Holiday (1.84×), Holiday cottage (2.48×), Hotels (1.56×), and Matalan (1.96×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for First class travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.