A data profile of the people who buy, follow and care about Business travel in United Kingdom — modelled from more than twelve digital signal sources. Business travel has an estimated audience of 3,486,697 people in United Kingdom.
The average Business travel fan in United Kingdom is 47.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Starter home, Do it yourself (DIY), First-time home buyer grant, with strongest over-indexing on Starter home (9.12× the country average).
Demographically, the Business travel audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as DIY Mentality, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Business travel fan in United Kingdom is balanced, around 47.0 years old, with strong DIY Mentality tendencies and a notable affinity for Starter home.
The key figures that characterise the Business travel profile in United Kingdom.
49.4% are female, 50.6% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 49.4% |
| Male | 50.6% |
| Average age | 47.0 |
| Estimated audience size | 3,486,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Business travel audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 6.4% |
| United Kingdom | 5.4% |
Where the Business travel audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~900K | 2.01× | |
| 02 | England | ~2.5M | 1.54× | |
| 03 | West Midlands | ~200K | 1.12× | |
| 04 | Scotland | ~300K | 1.05× | |
| 05 | Yorkshire and the Humber | ~300K | 0.99× | |
| 06 | East Midlands | ~200K | 0.94× | |
| 07 | North East | ~100K | 0.92× | |
| 08 | Northern Ireland | ~100K | 0.92× | |
| 09 | East of England | ~300K | 0.91× | |
| 10 | South West | ~300K | 0.89× | |
| 11 | Wales | ~200K | 0.83× | |
| 12 | North West | ~300K | 0.79× |
The strongest cross-interests of the Business travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carsharing | Cars & Mobility | 12.65× | ||
| 02 | First-time home buyer grant | Home & Garden | 9.90× | ||
| 03 | Starter home | Home & Garden | 9.12× | ||
| 04 | Lastminute.com | Travel & Leisure | 5.89× | ||
| 05 | High-net-worth individual | Business & Career | 5.21× | ||
| 06 | Pandora | Fashion & Accessoires | 5.08× | ||
| 07 | Luxury real estate | Business & Career | 4.56× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 4.46× | ||
| 09 | First class travel | Travel & Leisure | 3.62× | ||
| 10 | Innovation | Business & Career | 2.88× | ||
| 11 | Property finder | Home & Garden | 2.79× | ||
| 12 | Newcastle United F.C. | Sports | 2.58× | ||
| 13 | Ocado | Shopping | 2.44× | ||
| 14 | Zoopla | Business & Career | 1.93× | ||
| 15 | Manchester City F.C. | Sports | 1.64× | ||
| 16 | Restaurants | Food & Beverages | 1.61× | ||
| 17 | Rock music | Music & Radio | 1.54× | ||
| 18 | Pop music | Music & Radio | 1.54× | ||
| 19 | Manchester United F.C. | Sports | 1.52× | ||
| 20 | Comedy movies | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.23× | |
| Indulgence | JOY | 2.18× | |
| Career Orientation | POWER | 2.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.81× | |
| Spirituality | BALANCE | 0.84× | |
| Tradition | CONSERVATISM | 0.86× |
Business travel has an estimated audience of 3,486,697 people in United Kingdom, concentrated in England and South East.
49.4% of Business travel fans are female, 50.6% are male, with an average age of 47.0 years.
Business travel fans show strongest brand affinity for Starter home (9.12×), Do it yourself (DIY) (4.46×), and First-time home buyer grant (9.9×) over the country average.
Business travel fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~900K), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Business travel itself, the audience over-indexes on Do it yourself (DIY) (4.46×), First-time home buyer grant (9.9×), High-net-worth individual (5.21×), and Luxury real estate (4.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Business travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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