A data profile of the people who buy, follow and care about Business travel in India — modelled from more than twelve digital signal sources. Business travel has an estimated audience of 4,090,209 people in India.
Business travel has an estimated audience of 4,090,209 people in India. 24.7% are female, 75.3% are male, average age 35.9. Top brand affinities: High-net-worth individual, First class travel, Business class, True Detective, Family car.
Top brand affinities include High-net-worth individual, First class travel, Business class, with strongest over-indexing on High-net-worth individual (5.24× the country average).
Demographically, the Business travel audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Business travel fan in India is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for High-net-worth individual.
The key figures that characterise the Business travel profile in India.
24.7% are female, 75.3% are male, average age 35.9.
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 35.9 |
| Estimated audience size | 4,090,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 31% | |
| 30-39 | 23% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Business travel audience comes from India.
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 6.4% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Business travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 5.24× | ||
| 02 | BMW M4 | Cars & Mobility | 4.64× | ||
| 03 | Diet Coke | Food & Beverages | 4.41× | ||
| 04 | Family car | Cars & Mobility | 3.77× | ||
| 05 | City car | Cars & Mobility | 3.55× | ||
| 06 | Luxury Watches | Fashion & Accessoires | 3.18× | ||
| 07 | First class travel | Travel & Leisure | 3.13× | ||
| 08 | Drop shipping | Shopping | 2.99× | ||
| 09 | Business class | Travel & Leisure | 2.96× | ||
| 10 | Rolex | Fashion & Accessoires | 2.78× | ||
| 11 | True Detective | Movies & TV | 2.59× | ||
| 12 | First-time buyer | Shopping | 2.39× | ||
| 13 | Casino games | Games | 2.22× | ||
| 14 | Luxury real estate | Business & Career | 2.13× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.87× | ||
| 16 | MakeMyTrip | Travel & Leisure | 1.86× | ||
| 17 | Young's | Food & Beverages | 1.82× | ||
| 18 | Vacations | Travel & Leisure | 1.68× | ||
| 19 | Online food ordering | Food & Beverages | 1.60× | ||
| 20 | Automobiles | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 3.10× | |
| Quality Awareness | PREMIUM | 2.22× | |
| Pet Ownership | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.54× | |
| Spirituality | BALANCE | 0.56× | |
| Tradition | CONSERVATISM | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Business travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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