A data profile of the people who buy, follow and care about First-time buyer in India — modelled from more than twelve digital signal sources. First-time buyer has an estimated audience of 4,765,130 people in India.
The average First-time buyer fan in India is 40.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Property finder, 99acres, For sale by owner, with strongest over-indexing on Property finder (13.2× the country average).
Demographically, the First-time buyer audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 21 regions tracked by Rascasse.
The typical First-time buyer fan in India is more male, around 40.6 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
The key figures that characterise the First-time buyer profile in India.
23.2% are female, 76.8% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 40.6 |
| Estimated audience size | 4,765,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 27% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide First-time buyer audience comes from India.
| Country | Share |
|---|---|
| United States | 24.6% |
| United Kingdom | 7.5% |
| Japan | 4.9% |
Where the First-time buyer audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Himachal Pradesh | ~20K | 1.22× | |
| 02 | Chhattisgarh | ~40K | 1.14× | |
| 03 | Uttarakhand | ~30K | 1.14× | |
| 04 | Jammu and Kashmir | ~20K | 1.10× | |
| 05 | Jharkhand | ~40K | 1.08× | |
| 06 | Assam | ~50K | 1.02× | |
| 07 | Punjab (region) | ~60K | 0.99× | |
| 08 | Andhra Pradesh | ~60K | 0.99× | |
| 09 | Odisha | ~50K | 0.99× | |
| 10 | Haryana | ~60K | 0.98× | |
| 11 | Madhya Pradesh | ~90K | 0.96× | |
| 12 | Rajasthan | ~100K | 0.95× | |
| 13 | Bihar | ~90K | 0.95× | |
| 14 | Kerala | ~70K | 0.95× | |
| 15 | Gujarat | ~100K | 0.94× | |
| 16 | Telangana | ~60K | 0.94× | |
| 17 | West Bengal | ~100K | 0.93× | |
| 18 | Karnataka | ~100K | 0.93× | |
| 19 | Tamil Nadu | ~100K | 0.93× | |
| 20 | Uttar Pradesh | ~200K | 0.91× | |
| 21 | Maharashtra | ~200K | 0.88× |
The strongest cross-interests of the First-time buyer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | For sale by owner | Home & Garden | 16.14× | ||
| 02 | Hiranandani Estate | Travel & Leisure | 13.69× | ||
| 03 | Property finder | Home & Garden | 13.20× | ||
| 04 | Oberoi Realty | Business & Career | 12.59× | ||
| 05 | 99acres | Home & Garden | 10.86× | ||
| 06 | Lodha Group | Business & Career | 8.68× | ||
| 07 | Home construction | Home & Garden | 7.43× | ||
| 08 | Housing estate | Home & Garden | 7.33× | ||
| 09 | OLX | Shopping | 7.30× | ||
| 10 | Real estate investing | Business & Career | 6.82× | ||
| 11 | Residential area | Home & Garden | 6.21× | ||
| 12 | Home repair | Home & Garden | 6.00× | ||
| 13 | Renovation | Home & Garden | 5.16× | ||
| 14 | Real property | Home & Garden | 5.16× | ||
| 15 | MagicBricks | Home & Garden | 4.71× | ||
| 16 | Real estate development | Business & Career | 4.61× | ||
| 17 | Investment strategy | Business & Career | 4.29× | ||
| 18 | Luxury real estate | Business & Career | 3.99× | ||
| 19 | Return on investment | Business & Career | 3.78× | ||
| 20 | Investor | Business & Career | 2.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.69× | |
| DIY Mentality | THRILL | 2.54× | |
| Career Orientation | POWER | 1.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.87× | |
| Tradition | CONSERVATISM | 0.88× |
First-time buyer has an estimated audience of 4,765,130 people in India, concentrated in Uttar Pradesh and Maharashtra.
23.2% of First-time buyer fans are female, 76.8% are male, with an average age of 40.6 years.
First-time buyer fans show strongest brand affinity for Property finder (13.2×), 99acres (10.86×), and For sale by owner (16.14×) over the country average.
First-time buyer fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond First-time buyer itself, the audience over-indexes on 99acres (10.86×), For sale by owner (16.14×), OLX (7.3×), and Home construction (7.43×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for First-time buyer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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