A data profile of the people who buy, follow and care about Luxury real estate in India — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 6,688,843 people in India.
The average Luxury real estate fan in India is 36.5 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Property finder, Real estate, First-time buyer, with strongest over-indexing on Property finder (3.6× the country average).
Demographically, the Luxury real estate audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 23 regions tracked by Rascasse.
The typical Luxury real estate fan in India is more male, around 36.5 years old, with strong Design Affinity tendencies and a notable affinity for Property finder.
The key figures that characterise the Luxury real estate profile in India.
23.7% are female, 76.3% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 23.7% |
| Male | 76.3% |
| Average age | 36.5 |
| Estimated audience size | 6,688,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 12% |
of the worldwide Luxury real estate audience comes from India.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 8.0% |
| China | 5.8% |
Where the Luxury real estate audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~100K | 1.68× | |
| 02 | Maharashtra | ~500K | 1.50× | |
| 03 | Haryana | ~100K | 1.44× | |
| 04 | Goa | ~8K | 1.15× | |
| 05 | Tripura | ~10K | 1.13× | |
| 06 | Karnataka | ~200K | 1.12× | |
| 07 | Himachal Pradesh | ~30K | 1.01× | |
| 08 | West Bengal | ~200K | 1.00× | |
| 09 | Chhattisgarh | ~40K | 0.98× | |
| 10 | Uttarakhand | ~30K | 0.98× | |
| 11 | Jammu and Kashmir | ~30K | 0.97× | |
| 12 | Telangana | ~90K | 0.96× | |
| 13 | Jharkhand | ~50K | 0.96× | |
| 14 | Tamil Nadu | ~200K | 0.95× | |
| 15 | Assam | ~60K | 0.94× | |
| 16 | Odisha | ~70K | 0.93× | |
| 17 | Andhra Pradesh | ~80K | 0.92× | |
| 18 | Gujarat | ~200K | 0.91× | |
| 19 | Bihar | ~100K | 0.91× | |
| 20 | Madhya Pradesh | ~100K | 0.89× | |
| 21 | Rajasthan | ~100K | 0.88× | |
| 22 | Kerala | ~90K | 0.88× | |
| 23 | Uttar Pradesh | ~300K | 0.83× |
The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 3.64× | ||
| 02 | Property finder | Home & Garden | 3.60× | ||
| 03 | 99acres | Home & Garden | 3.42× | ||
| 04 | Real estate investing | Business & Career | 3.21× | ||
| 05 | Home construction | Home & Garden | 2.62× | ||
| 06 | Luxury Lifestyle | Shopping | 2.45× | ||
| 07 | Renovation | Home & Garden | 2.24× | ||
| 08 | Luxury yacht | Travel & Leisure | 2.23× | ||
| 09 | Investment strategy | Business & Career | 2.12× | ||
| 10 | Business class | Travel & Leisure | 2.06× | ||
| 11 | Real estate | Business & Career | 2.04× | ||
| 12 | Bride and Groom | Home & Garden | 2.04× | ||
| 13 | H.O.M.E. | Home & Garden | 1.96× | ||
| 14 | First class travel | Travel & Leisure | 1.95× | ||
| 15 | Engagement ring | Fashion & Accessoires | 1.95× | ||
| 16 | Return on investment | Business & Career | 1.85× | ||
| 17 | Wedding ring | Fashion & Accessoires | 1.80× | ||
| 18 | Party dress | Fashion & Accessoires | 1.77× | ||
| 19 | Bridesmaid | Kids & Family | 1.72× | ||
| 20 | Investor | Business & Career | 1.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.70× | |
| Luxury Orientation | PREMIUM | 1.59× | |
| Quality Awareness | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Need for Security | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.90× |
Luxury real estate has an estimated audience of 6,688,843 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.7% of Luxury real estate fans are female, 76.3% are male, with an average age of 36.5 years.
Luxury real estate fans show strongest brand affinity for Property finder (3.6×), Real estate (2.04×), and First-time buyer (3.64×) over the country average.
Luxury real estate fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Luxury real estate itself, the audience over-indexes on Real estate (2.04×), First-time buyer (3.64×), Investment strategy (2.12×), and 99acres (3.42×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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