A data profile of the people who buy, follow and care about Luxury real estate in Belgium — modelled from more than twelve digital signal sources. Luxury real estate has an estimated audience of 1,168,492 people in Belgium.
The average Luxury real estate fan in Belgium is 46.5 years old, more female, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Housing estate, Real estate development, First-time buyer, with strongest over-indexing on Housing estate (5.62× the country average).
Demographically, the Luxury real estate audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Luxury real estate fan in Belgium is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Housing estate.
The key figures that characterise the Luxury real estate profile in Belgium.
55.4% are female, 44.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 46.5 |
| Estimated audience size | 1,168,492 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Luxury real estate audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 8.0% |
| China | 5.8% |
Where the Luxury real estate audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Luxembourg | ~30K | 1.09× | |
| 02 | Walloon Brabant | ~30K | 1.05× | |
| 03 | Brussels | ~80K | 1.02× | |
| 04 | Flemish Brabant | ~100K | 1.01× | |
| 05 | Province of Namur | ~60K | 1.01× | |
| 06 | Antwerp | ~100K | 0.97× | |
| 07 | East Flanders | ~100K | 0.97× | |
| 08 | Limburg | ~50K | 0.97× | |
| 09 | West Flanders | ~100K | 0.96× | |
| 10 | Hainaut | ~100K | 0.95× | |
| 11 | Liege | ~100K | 0.95× |
The strongest cross-interests of the Luxury real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Housing estate | Home & Garden | 5.62× | ||
| 02 | Real estate investing | Business & Career | 5.52× | ||
| 03 | First-time buyer | Shopping | 4.67× | ||
| 04 | Real estate development | Business & Career | 4.38× | ||
| 05 | Luxury yacht | Travel & Leisure | 4.09× | ||
| 06 | Modern architecture | Arts & Culture | 3.96× | ||
| 07 | Real estate broker | Home & Garden | 3.61× | ||
| 08 | Investor | Business & Career | 2.98× | ||
| 09 | Villa | Travel & Leisure | 2.96× | ||
| 10 | Property finder | Home & Garden | 2.77× | ||
| 11 | Renovation | Home & Garden | 2.55× | ||
| 12 | Real property | Home & Garden | 2.19× | ||
| 13 | Investment | Business & Career | 2.04× | ||
| 14 | Apartment | Business & Career | 1.90× | ||
| 15 | De Tijd | News | 1.88× | ||
| 16 | Belgium | Travel & Leisure | 1.71× | ||
| 17 | Ryanair | Travel & Leisure | 1.70× | ||
| 18 | Real estate | Business & Career | 1.69× | ||
| 19 | Home improvement | Home & Garden | 1.69× | ||
| 20 | Airbnb | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.50× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Social Media Usage | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.58× | |
| Design Affinity | PREMIUM | 1.01× | |
| Travelling | THRILL | 1.04× |
Luxury real estate has an estimated audience of 1,168,492 people in Belgium, concentrated in Antwerp and East Flanders.
55.4% of Luxury real estate fans are female, 44.6% are male, with an average age of 46.5 years.
Luxury real estate fans show strongest brand affinity for Housing estate (5.62×), Real estate development (4.38×), and First-time buyer (4.67×) over the country average.
Luxury real estate fans in Belgium are most concentrated in Antwerp (reach ~100K), East Flanders (reach ~100K), and Hainaut (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Luxury real estate itself, the audience over-indexes on Real estate development (4.38×), First-time buyer (4.67×), Modern architecture (3.96×), and Renovation (2.55×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Luxury real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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