A data profile of the people who buy, follow and care about Renovation in Belgium — modelled from more than twelve digital signal sources. Renovation has an estimated audience of 2,895,202 people in Belgium.
Renovation has an estimated audience of 2,895,202 people in Belgium. 52.3% are female, 47.7% are male, average age 46.8. Top brand affinities: Hubo, Immoweb, Home construction, Home repair, Bathroom.
Top brand affinities include Hubo, Immoweb, Home construction, with strongest over-indexing on Hubo (1.97× the country average).
Demographically, the Renovation audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
The typical Renovation fan in Belgium is balanced, around 46.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hubo.
The key figures that characterise the Renovation profile in Belgium.
52.3% are female, 47.7% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 46.8 |
| Estimated audience size | 2,895,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Renovation audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 8.0% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Renovation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Efficient energy use | Technology & Electronics | 2.95× | ||
| 02 | Green building | Home & Garden | 2.88× | ||
| 03 | Home construction | Home & Garden | 2.80× | ||
| 04 | Home repair | Home & Garden | 2.59× | ||
| 05 | Solar panel | Home & Garden | 2.36× | ||
| 06 | Dining room | Home & Garden | 2.25× | ||
| 07 | Garden furniture | Home & Garden | 2.24× | ||
| 08 | Bathroom | Home & Garden | 2.23× | ||
| 09 | Plumbing | Home & Garden | 2.08× | ||
| 10 | Modern architecture | Arts & Culture | 2.08× | ||
| 11 | Bedroom | Home & Garden | 2.03× | ||
| 12 | Living room | Home & Garden | 2.00× | ||
| 13 | Hubo | Shopping | 1.97× | ||
| 14 | Villa | Travel & Leisure | 1.97× | ||
| 15 | Real property | Home & Garden | 1.82× | ||
| 16 | Home Appliances | Home & Garden | 1.82× | ||
| 17 | Apartment | Business & Career | 1.74× | ||
| 18 | Immoweb | Home & Garden | 1.60× | ||
| 19 | Home improvement | Home & Garden | 1.58× | ||
| 20 | Garden | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.20× | |
| Social Media Usage | JOY | 0.99× | |
| Travelling | THRILL | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Renovation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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