A data profile of the people who buy, follow and care about Home construction in Belgium — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 1,680,443 people in Belgium.
Home construction has an estimated audience of 1,680,443 people in Belgium. 49.7% are female, 50.3% are male, average age 44.3. Top brand affinities: Renovation, Airbnb, High-net-worth individual, Home improvement, Family car.
Top brand affinities include Renovation, Airbnb, High-net-worth individual, with strongest over-indexing on Renovation (2.8× the country average).
Demographically, the Home construction audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Individualism, Design Affinity.
The typical Home construction fan in Belgium is balanced, around 44.3 years old, with strong Individualism tendencies and a notable affinity for Renovation.
The key figures that characterise the Home construction profile in Belgium.
49.7% are female, 50.3% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 44.3 |
| Estimated audience size | 1,680,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Home construction audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | High-net-worth individual | Business & Career | 4.61× | ||
| 02 | Home insurance | Business & Career | 4.61× | ||
| 03 | Family car | Cars & Mobility | 3.43× | ||
| 04 | Renovation | Home & Garden | 2.80× | ||
| 05 | Mortgage loans | Business & Career | 2.69× | ||
| 06 | Hatchback | Cars & Mobility | 2.38× | ||
| 07 | Kitchenware | Home & Garden | 2.25× | ||
| 08 | Tesla Motors | Cars & Mobility | 2.17× | ||
| 09 | First-time buyer | Shopping | 2.13× | ||
| 10 | Toyota | Cars & Mobility | 2.07× | ||
| 11 | Luxury real estate | Business & Career | 2.03× | ||
| 12 | Porsche | Cars & Mobility | 1.99× | ||
| 13 | Innovation | Business & Career | 1.97× | ||
| 14 | Property finder | Home & Garden | 1.91× | ||
| 15 | Home Appliances | Home & Garden | 1.74× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.73× | ||
| 17 | Airbnb | Travel & Leisure | 1.67× | ||
| 18 | Lego | Kids & Family | 1.62× | ||
| 19 | Home improvement | Home & Garden | 1.56× | ||
| 20 | Drop shipping | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Design Affinity | PREMIUM | 1.46× | |
| Sustainability | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.54× | |
| Tradition | CONSERVATISM | 0.70× | |
| Career Orientation | POWER | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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