A data profile of the people who buy, follow and care about Home construction in Netherlands — modelled from more than twelve digital signal sources. Home construction has an estimated audience of 2,208,688 people in Netherlands.
The average Home construction fan in Netherlands is 42.8 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Modern architecture, Bedroom furniture, Property finder, with strongest over-indexing on Modern architecture (6.65× the country average).
Demographically, the Home construction audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Home construction fan in Netherlands is balanced, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Modern architecture.
The key figures that characterise the Home construction profile in Netherlands.
48.5% are female, 51.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 42.8 |
| Estimated audience size | 2,208,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Home construction audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 10.9% |
| China | 5.8% |
Where the Home construction audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Drenthe | ~80K | 1.15× | |
| 02 | Friesland | ~90K | 1.09× | |
| 03 | Overijssel | ~200K | 1.01× | |
| 04 | Limburg | ~200K | 1.01× | |
| 05 | Gelderland | ~300K | 0.95× | |
| 06 | North Brabant | ~300K | 0.94× | |
| 07 | North Holland | ~400K | 0.93× | |
| 08 | Zuid-Holland | ~500K | 0.92× |
The strongest cross-interests of the Home construction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 7.15× | ||
| 02 | High-net-worth individual | Business & Career | 7.14× | ||
| 03 | Modern architecture | Arts & Culture | 6.65× | ||
| 04 | Property finder | Home & Garden | 6.38× | ||
| 05 | Bed sheet | Home & Garden | 6.35× | ||
| 06 | Scandinavian design | Home & Garden | 5.62× | ||
| 07 | Bathtub | Beauty & Wellness | 5.00× | ||
| 08 | Modern furniture | Home & Garden | 4.39× | ||
| 09 | Zara Home | Home & Garden | 4.27× | ||
| 10 | Tableware | Food & Beverages | 3.90× | ||
| 11 | Hornbach | Shopping | 2.65× | ||
| 12 | Apartment | Business & Career | 2.59× | ||
| 13 | Renovation | Home & Garden | 2.13× | ||
| 14 | Rabobank | Business & Career | 2.01× | ||
| 15 | Internet & Social Media | 1.92× | |||
| 16 | Home improvement | Home & Garden | 1.88× | ||
| 17 | Voetbalprimeur | Sports | 1.77× | ||
| 18 | Jumbo (supermarket) | Shopping | 1.65× | ||
| 19 | Albert Heijn | Shopping | 1.61× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.49× | |
| DIY Mentality | THRILL | 1.75× | |
| Sustainability | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.86× | |
| Spirituality | BALANCE | 0.87× | |
| Need for Security | CONSERVATISM | 0.95× |
Home construction has an estimated audience of 2,208,688 people in Netherlands, concentrated in Zuid-Holland and North Holland.
48.5% of Home construction fans are female, 51.5% are male, with an average age of 42.8 years.
Home construction fans show strongest brand affinity for Modern architecture (6.65×), Bedroom furniture (7.15×), and Property finder (6.38×) over the country average.
Home construction fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Home construction itself, the audience over-indexes on Bedroom furniture (7.15×), Property finder (6.38×), Hornbach (2.65×), and Rabobank (2.01×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Home construction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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