A data profile of the people who buy, follow and care about Modern architecture in Netherlands — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 2,092,035 people in Netherlands.
The average Modern architecture fan in Netherlands is 42.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Home Interior Design, Home repair, Home construction, with strongest over-indexing on Home Interior Design (7.01× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Modern architecture fan in Netherlands is more female, around 42.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Home Interior Design.
The key figures that characterise the Modern architecture profile in Netherlands.
58.8% are female, 41.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 42.8 |
| Estimated audience size | 2,092,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Modern architecture audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.27× | |
| 02 | Zuid-Holland | ~600K | 1.22× | |
| 03 | Overijssel | ~200K | 1.01× | |
| 04 | Drenthe | ~70K | 1.01× | |
| 05 | Flevoland | ~60K | 1.01× | |
| 06 | Zeeland | ~50K | 1.01× | |
| 07 | Groningen | ~70K | 0.99× | |
| 08 | Gelderland | ~300K | 0.98× | |
| 09 | Limburg | ~100K | 0.97× | |
| 10 | North Brabant | ~300K | 0.96× | |
| 11 | Friesland | ~80K | 0.96× | |
| 12 | Utrecht | ~200K | 0.94× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 8.24× | ||
| 02 | Architecture & Interior Design | Home & Garden | 7.79× | ||
| 03 | Sofa bed | Home & Garden | 7.21× | ||
| 04 | Home Interior Design | Home & Garden | 7.01× | ||
| 05 | Home repair | Home & Garden | 6.75× | ||
| 06 | Home construction | Home & Garden | 6.65× | ||
| 07 | Home decorating ideas | Home & Garden | 6.27× | ||
| 08 | Home Interiors | Home & Garden | 6.16× | ||
| 09 | Kitchenware | Home & Garden | 6.13× | ||
| 10 | Garden furniture | Home & Garden | 5.66× | ||
| 11 | Pillow | Home & Garden | 5.58× | ||
| 12 | Dining room | Home & Garden | 5.30× | ||
| 13 | Architecture & Design | Business & Career | 5.20× | ||
| 14 | Home Design | Home & Garden | 4.95× | ||
| 15 | Bedroom | Home & Garden | 4.22× | ||
| 16 | Renovation | Home & Garden | 4.15× | ||
| 17 | Bathroom | Home & Garden | 3.58× | ||
| 18 | Living room | Home & Garden | 3.40× | ||
| 19 | Kwantum | Home & Garden | 2.33× | ||
| 20 | IKEA | Home & Garden | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.56× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.48× | |
| Individualism | JOY | 0.77× | |
| Need for Security | CONSERVATISM | 0.80× |
Modern architecture has an estimated audience of 2,092,035 people in Netherlands, concentrated in Zuid-Holland and North Holland.
58.8% of Modern architecture fans are female, 41.2% are male, with an average age of 42.8 years.
Modern architecture fans show strongest brand affinity for Home Interior Design (7.01×), Home repair (6.75×), and Home construction (6.65×) over the country average.
Modern architecture fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on Home repair (6.75×), Home construction (6.65×), Architecture & Interior Design (7.79×), and Bedroom furniture (8.24×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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