A data profile of the people who buy, follow and care about Home Design in Netherlands — modelled from more than twelve digital signal sources. Home Design has an estimated audience of 2,153,645 people in Netherlands.
The average Home Design fan in Netherlands is 41.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Bedroom furniture, Modern architecture, Hornbach, with strongest over-indexing on Bedroom furniture (7.17× the country average).
Demographically, the Home Design audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Home Design fan in Netherlands is more female, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Home Design profile in Netherlands.
66.9% are female, 33.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 41.2 |
| Estimated audience size | 2,153,645 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Home Design audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 8.8% |
| Germany | 6.8% |
Where the Home Design audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~100K | 1.68× | |
| 02 | North Holland | ~400K | 1.11× | |
| 03 | Zuid-Holland | ~500K | 1.06× | |
| 04 | Flevoland | ~60K | 1.04× | |
| 05 | Gelderland | ~300K | 0.96× | |
| 06 | Drenthe | ~60K | 0.95× | |
| 07 | Friesland | ~80K | 0.94× | |
| 08 | Overijssel | ~100K | 0.90× | |
| 09 | Limburg | ~100K | 0.90× | |
| 10 | North Brabant | ~300K | 0.87× |
The strongest cross-interests of the Home Design audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 7.17× | ||
| 02 | Bed sheet | Home & Garden | 5.24× | ||
| 03 | Modern architecture | Arts & Culture | 4.95× | ||
| 04 | Scandinavian design | Home & Garden | 4.62× | ||
| 05 | Garden furniture | Home & Garden | 4.21× | ||
| 06 | Property finder | Home & Garden | 3.81× | ||
| 07 | Hornbach | Shopping | 2.52× | ||
| 08 | Renovation | Home & Garden | 2.22× | ||
| 09 | Rock music | Music & Radio | 2.21× | ||
| 10 | Boutiques | Fashion & Accessoires | 2.21× | ||
| 11 | Comedy movies | Movies & TV | 2.18× | ||
| 12 | Lidl | Shopping | 2.12× | ||
| 13 | voetbalzone | Sports | 2.07× | ||
| 14 | Pop music | Music & Radio | 2.06× | ||
| 15 | Home improvement | Home & Garden | 1.99× | ||
| 16 | AliExpress | Shopping | 1.93× | ||
| 17 | Voetbalprimeur | Sports | 1.78× | ||
| 18 | Restaurants | Food & Beverages | 1.55× | ||
| 19 | Albert Heijn | Shopping | 1.53× | ||
| 20 | Kruidvat | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.62× | |
| DIY Mentality | THRILL | 1.89× | |
| Quality Awareness | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Community Orientation | OPEN | 0.97× |
Home Design has an estimated audience of 2,153,645 people in Netherlands, concentrated in Zuid-Holland and North Holland.
66.9% of Home Design fans are female, 33.1% are male, with an average age of 41.2 years.
Home Design fans show strongest brand affinity for Bedroom furniture (7.17×), Modern architecture (4.95×), and Hornbach (2.52×) over the country average.
Home Design fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Home Design itself, the audience over-indexes on Modern architecture (4.95×), Hornbach (2.52×), Lidl (2.12×), and Garden furniture (4.21×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Home Design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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