A data profile of the people who buy, follow and care about AliExpress in Netherlands — modelled from more than twelve digital signal sources. AliExpress has an estimated audience of 4,604,933 people in Netherlands.
The average AliExpress fan in Netherlands is 41.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Google Maps, Scapino, AutoScout24, with strongest over-indexing on Google Maps (2.28× the country average).
Demographically, the AliExpress audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical AliExpress fan in Netherlands is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the AliExpress profile in Netherlands.
60.0% are female, 40.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 41.1 |
| Estimated audience size | 4,604,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide AliExpress audience comes from Netherlands.
| Country | Share |
|---|---|
| Brazil | 7.6% |
| Italy | 7.4% |
| United States | 7.1% |
Where the AliExpress audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~200K | 1.18× | |
| 02 | Limburg | ~400K | 1.15× | |
| 03 | Overijssel | ~400K | 1.13× | |
| 04 | North Brabant | ~800K | 1.10× | |
| 05 | Gelderland | ~600K | 1.07× | |
| 06 | Friesland | ~200K | 1.04× | |
| 07 | Zuid-Holland | ~1M | 1.02× | |
| 08 | Drenthe | ~100K | 1.02× | |
| 09 | North Holland | ~800K | 0.89× | |
| 10 | Zeeland | ~90K | 0.88× | |
| 11 | Groningen | ~100K | 0.77× | |
| 12 | Utrecht | ~300K | 0.74× |
The strongest cross-interests of the AliExpress audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Power tool | Home & Garden | 3.25× | ||
| 02 | Scapino | Fashion & Accessoires | 3.13× | ||
| 03 | BP | Cars & Mobility | 3.05× | ||
| 04 | Blokker | Technology & Electronics | 2.92× | ||
| 05 | Uniqlo | Shopping | 2.65× | ||
| 06 | Catawiki | Fashion & Accessoires | 2.56× | ||
| 07 | AutoScout24 | Cars & Mobility | 2.55× | ||
| 08 | Autoweek | Cars & Mobility | 2.54× | ||
| 09 | MSN | News | 2.46× | ||
| 10 | Discounting | Shopping | 2.32× | ||
| 11 | Google Maps | Internet & Social Media | 2.28× | ||
| 12 | Hornbach | Shopping | 1.95× | ||
| 13 | Renewable energy | Business & Career | 1.91× | ||
| 14 | Nice | Travel & Leisure | 1.89× | ||
| 15 | Adventure | Travel & Leisure | 1.72× | ||
| 16 | Soccer | Sports | 1.71× | ||
| 17 | Europe | Travel & Leisure | 1.69× | ||
| 18 | Belgium | Travel & Leisure | 1.54× | ||
| 19 | Rotterdam | Travel & Leisure | 1.52× | ||
| 20 | Jutta Leerdam | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Need for Security | CONSERVATISM | 1.83× | |
| Design Affinity | PREMIUM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.97× | |
| Social Media Usage | JOY | 1.14× | |
| Indulgence | JOY | 1.19× |
AliExpress's target market in Netherlands covers an estimated 4,604,933 people, concentrated in Zuid-Holland and North Brabant.
60.0% of the AliExpress audience are female, 40.0% are male, with an average age of 41.1 years.
AliExpress fans show strongest brand affinity for Google Maps (2.28×), Scapino (3.13×), and AutoScout24 (2.55×) over the country average.
AliExpress fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Brabant (reach ~800K), and North Holland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond AliExpress itself, the audience over-indexes on Scapino (3.13×), AutoScout24 (2.55×), Hornbach (1.95×), and Jutta Leerdam (1.51×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for AliExpress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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