Rascasse Audience Intelligence

Mercari Audience in United States

A data profile of the people who buy, follow and care about Mercari in United States — modelled from more than twelve digital signal sources. Mercari has an estimated audience of 10,465,401 people in United States.

#88among Website / Newspaper / Magazine in United States#101in Shopping

The average Mercari fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, EBay, Poshmark, with strongest over-indexing on Superman (1.83× the country average).

Demographically, the Mercari audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercari fan in United States is balanced, around 35.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Superman.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercari profile in United States.

Audience size
10.5M
in United States
Gender
55.0%♀
45.0% male
Age
35.3
average years
Country rank
#3421
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Mercari

55.0% are female, 45.0% are male, average age 35.3.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Mercari audience in United States
MetricValue
Female55.0%
Male45.0%
Average age35.3
Estimated audience size10,465,401
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Mercari audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3920%
40-4920%
50+11%
Fig. 04

Worldwide distribution

40.0%

of the worldwide Mercari audience comes from United States.

Worldwide audience distribution share by country for Mercari
CountryShare
United States40.0%
Japan17.8%
China13.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercari audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercari fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K1.31×
02West Virginia~60K1.30×
03Hawaii~50K1.21×
04Tennessee~200K1.17×
05Oregon~100K1.17×
06California~1.5M1.16×
07Maine~40K1.14×
08Rhode Island~40K1.13×
09Pennsylvania~400K1.10×
10Alabama~200K1.07×
11Arkansas~90K1.07×
12Indiana~200K1.06×
13Missouri~200K1.06×
14North Carolina~300K1.04×
15Wisconsin~200K1.04×
16Ohio~300K1.03×
17Washington~200K1.03×
18Florida~700K1.02×
19New York~600K1.02×
20Nevada~100K1.02×
21New Hampshire~40K1.02×
22Idaho~50K1.01×
23Michigan~300K1.00×
24North Dakota~20K1.00×
25Georgia~300K0.99×
26Virginia~200K0.99×
27Arizona~200K0.99×
28Iowa~80K0.99×
29Vermont~20K0.99×
30Maryland~200K0.98×
31Connecticut~100K0.98×
32New Mexico~50K0.98×
33Illinois~300K0.97×
34South Carolina~200K0.97×
35Oklahoma~100K0.97×
36Mississippi~80K0.97×
37Montana~30K0.97×
38New Jersey~300K0.96×
39Kansas~80K0.96×
40Texas~800K0.93×
41Massachusetts~200K0.93×
42Minnesota~100K0.93×
43Louisiana~100K0.90×
44Nebraska~50K0.89×
45Delaware~20K0.88×
46Utah~80K0.87×
47South Dakota~20K0.84×
48Colorado~100K0.80×
49Alaska~20K0.80×
50Washington, District of Columbia~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Mercari, United States
0.56×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercari audience
#·InterestCategoryAffinity×
01BundesligaSports2.80×
02AliExpressShopping2.31×
03CartierFashion & Accessoires2.12×
04PoshmarkShopping2.10×
05Foot LockerShopping2.07×
06Michael KorsFashion & Accessoires2.02×
07Premier LeagueSports1.91×
08New BalanceFashion & Accessoires1.90×
09ConverseFashion & Accessoires1.87×
10UEFA Champions LeagueSports1.86×
11SupermanMovies & TV1.83×
12SweepstakesGames1.83×
13GameStopGames1.81×
14Discount storesShopping1.60×
15Vintage clothingFashion & Accessoires1.60×
16EBayShopping1.59×
17Hair ironBeauty & Wellness1.58×
18Children's clothingFashion & Accessoires1.57×
19GucciFashion & Accessoires1.55×
20Britney SpearsMusic & Radio1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercari audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
ExtroversionTHRILL1.22×
IndulgenceJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercari audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
MindfulnessBALANCE0.79×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercari have in United States?

Mercari has an estimated audience of 10,465,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercari fans?

55.0% of Mercari fans are female, 45.0% are male, with an average age of 35.3 years.

03

Which brands do Mercari fans like most?

Mercari fans show strongest brand affinity for Superman (1.83×), EBay (1.59×), and Poshmark (2.1×) over the country average.

04

Where do Mercari fans live in United States?

Mercari fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Mercari fans also like?

Beyond Mercari itself, the audience over-indexes on EBay (1.59×), Poshmark (2.1×), Discount stores (1.6×), and New Balance (1.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Mercari audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →