Mercari Audience in United States

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Mercari has an estimated audience of 10,329,552 people in United States. 55.0% are female, 45.0% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Cassoulet, Biblical inspiration, Sin Embargo MX, iPEC Coaching.

The average Mercari fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Cassoulet, Biblical inspiration, with strongest over-indexing on Combat sport (1.88× the country average). Demographically, the Mercari audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Website / Newspaper / Magazine

Demographics of Mercari fans

Demographic split for Mercari audience in United States
MetricValue
Female55.0%
Male45.0%
Average age35.3
Estimated audience size10,329,552

Audience persona

The typical Mercari fan in United States is balanced, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Mercari in United States
RegionReachAffinity
California1,371,5141.21×
Texas857,5760.97×
Florida705,2091.01×
New York638,1171.11×
Pennsylvania395,8701.14×
Illinois348,3381.01×
Ohio340,8251.07×
North Carolina331,7161.07×
Georgia323,8201.02×
Michigan282,0461.04×
New Jersey261,9741×
Tennessee255,0931.23×
Virginia254,4031.01×
Washington223,9271.08×
Arizona207,6970.98×
Indiana204,3371.08×
Massachusetts200,0990.98×
Missouri176,8471.06×
Maryland174,8880.98×
Kentucky170,2171.31×
Wisconsin167,4471.08×
South Carolina155,8421×
Alabama153,7371.07×
Oregon142,8321.21×
Minnesota139,4330.94×
Colorado136,7880.84×
Louisiana122,3890.92×
Oklahoma106,0890.92×
Connecticut102,8680.99×
Nevada98,5710.99×
Arkansas90,0721.06×
Iowa86,7881.02×
Mississippi80,1730.94×
Utah79,1440.86×
Kansas73,3610.9×
West Virginia61,9101.29×
Hawaii55,5121.25×
New Mexico51,4880.99×
Idaho50,5880.98×
Nebraska46,6650.9×
Maine41,4551.12×
New Hampshire40,9431.01×
Rhode Island33,2971.01×
Montana25,5110.89×
Delaware24,8850.87×
North Dakota19,1540.9×
Washington, District of Columbia17,9680.58×
South Dakota17,8360.75×
Vermont17,2120.95×
Alaska15,5470.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercari audience
BrandAffinityCategory
Combat sport1.88×Sports
Cassoulet2.87×Food & Beverages
Biblical inspiration2.63×Politics & Society
Sin Embargo MX6.24×News
iPEC Coaching5.03×Business & Career
Ellen Burstyn1.99×Movies & TV
Lebanese cuisine1.64×Food & Beverages
Ohio State Buckeyes women's basketball2.53×Sports
JB2.86×Music & Radio
Chili con carne1.51×Food & Beverages
York Minster4.26×Travel & Leisure
Ohio State Buckeyes women's basketball1.58×Sports
Bulacan2.27×Travel & Leisure
Dubuque, Iowa1.64×Travel & Leisure
Asajj Ventress1.54×Movies & TV
Ural Mountains1.51×Travel & Leisure
Otto Graham2.07×Sports
JC Whitney1.52×Shopping
Ivonne Montero1.72×Movies & TV
John Key1.64×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercari audience
TraitClusterScore
Luxury OrientationPREMIUM1.2
Price SensitivityPREMIUM1.18
Risk AppetiteTHRILL1.14
IndulgenceJOY1.1
ExtroversionTHRILL1.07
CreativityOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Mercari
CountryShare
United States39.9%
Japan17.7%
China13.2%

See Mercari audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Mercari have in United States?

Mercari has an estimated audience of 10,329,552 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercari fans?

55.0% of Mercari fans are female, 45.0% are male, with an average age of 35.3 years.

Which brands do Mercari fans like most?

Mercari fans show strongest brand affinity for Combat sport (1.88×), Cassoulet (2.87×), and Biblical inspiration (2.63×) over the country average.

Where do Mercari fans live in United States?

Mercari fans in United States are most concentrated in California (reach 1,371,514), Texas (reach 857,576), and Florida (reach 705,209). These three regions account for the largest share of the active audience.

What other brands do Mercari fans also like?

Beyond Mercari itself, the audience over-indexes on Cassoulet (2.87×), Biblical inspiration (2.63×), Sin Embargo MX (6.24×), and iPEC Coaching (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.