Rascasse Audience Intelligence

Mercari Audience Demographics in United States

Mercari has an estimated audience of 9M people in United States.

#102among websites & media in United States
#119in Shopping

The average Mercari fan in United States is 36.0 years old, balanced, and lives primarily in California.

Most fans live in California, Florida, Texas.

Top affinities include AliExpress, Cartier, Poshmark, with strongest over-indexing on AliExpress (2.31× the country average).

Demographically, the Mercari audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

The typical Mercari fan in United States is balanced, around 36.0 years old, with strong Price Sensitivity tendencies and a notable affinity for AliExpress.

Category: Shopping · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9M
in United States
Gender
55.0%♀
45.0% male
Age
36.0
average years
Country rank
#3988
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Mercari

55.0% are female, 45.0% are male, average age 36.0.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Mercari audience in United States
MetricValue
Female55.0%
Male45.0%
Average age36.0
Estimated audience size9M
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Mercari audience in United States
Age bracketShare%
16-2429%
25-3420%
35-4420%
45-5420%
55+11%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Mercari audience comes from United States.

Worldwide audience distribution share by country for Mercari
CountryShare
United States36.0%
Japan19.2%
China15.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mercari fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~200K1.31×
02West Virginia~60K1.30×
03Hawaii~50K1.21×
04Tennessee~200K1.17×
05Oregon~100K1.17×
06California~1M1.16×
07Maine~40K1.14×
08Rhode Island~30K1.13×
09Pennsylvania~400K1.10×
10Alabama~100K1.07×
11Arkansas~90K1.07×
12Indiana~200K1.06×
13Missouri~200K1.06×
14North Carolina~300K1.04×
15Wisconsin~200K1.04×
16Ohio~300K1.03×
17Washington~200K1.03×
18Florida~600K1.02×
19New York~600K1.02×
20Nevada~90K1.02×
21New Hampshire~40K1.02×
22Idaho~50K1.01×
23Michigan~300K1.00×
24North Dakota~20K1.00×
25Georgia~300K0.99×
26Virginia~200K0.99×
27Arizona~200K0.99×
28Iowa~90K0.99×
29Vermont~20K0.99×
30Maryland~200K0.98×
31Connecticut~100K0.98×
32New Mexico~60K0.98×
33Illinois~300K0.97×
34South Carolina~100K0.97×
35Oklahoma~100K0.97×
36Mississippi~80K0.97×
37Montana~30K0.97×
38New Jersey~200K0.96×
39Kansas~80K0.96×
40Wyoming~10K0.96×
41Texas~600K0.93×
42Massachusetts~200K0.93×
43Minnesota~100K0.93×
44Louisiana~100K0.90×
45Nebraska~50K0.89×
46Delaware~20K0.88×
47Utah~80K0.87×
48South Dakota~20K0.84×
49Colorado~100K0.80×
50Alaska~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Mercari, United States
0.80×1.00×1.31×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mercari audience vs. the country average
#·InterestCategoryAffinity×
01AliExpressShopping2.31×
02CartierFashion & Accessoires2.12×
03PoshmarkShopping2.10×
04Foot LockerShopping2.07×
05Michael KorsFashion & Accessoires2.02×
06Hello KittyKids & Family1.95×
07Premier LeagueSports1.91×
08New BalanceFashion & Accessoires1.90×
09ConverseFashion & Accessoires1.87×
10UEFA Champions LeagueSports1.86×
11SupermanMovies & TV1.83×
12SweepstakesGames1.83×
13GameStopGames1.81×
14Discount storesShopping1.60×
15Vintage clothingFashion & Accessoires1.60×
16EBayShopping1.59×
17Hair ironBeauty & Wellness1.58×
18Children's clothingFashion & Accessoires1.57×
19GucciFashion & Accessoires1.55×
20Britney SpearsMusic & Radio1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mercari audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mercari audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
ExtroversionTHRILL1.22×
IndulgenceJOY1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mercari audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
MindfulnessBALANCE0.79×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Shopping audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mercari over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mercari-223176” · Methodology