New Balance Audience in United States

New Balance logo

New Balance has an estimated audience of 26,908,862 people in United States. 43.4% are female, 56.6% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: Yahoo!奇摩名人娛樂, Nordstrom rack, Footwear, Sneakers (footwear), Foot Locker.

The average New Balance fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Yahoo!奇摩名人娛樂, Nordstrom rack, Footwear, with strongest over-indexing on Yahoo!奇摩名人娛樂 (2.34× the country average). Demographically, the New Balance audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of New Balance fans

Demographic split for New Balance audience in United States
MetricValue
Female43.4%
Male56.6%
Average age32.5
Estimated audience size26,908,862

Audience persona

The typical New Balance fan in United States is more male, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for Yahoo!奇摩名人娛樂.

Top regions in United States

Top regions ranked by reach for New Balance in United States
RegionReachAffinity
California3,880,9021.31×
Texas3,408,3491.47×
New York2,404,0671.6×
Florida2,307,6781.27×
Georgia1,211,3111.46×
Pennsylvania1,164,4921.29×
Illinois1,110,5691.24×
North Carolina997,7961.23×
New Jersey988,4071.44×
Ohio829,9541×
Massachusetts767,0131.45×
Virginia735,9741.12×
Tennessee675,7681.25×
Maryland658,4581.42×
Michigan658,3710.94×
Louisiana601,6751.73×
Alabama566,1001.51×
South Carolina505,0061.25×
Indiana496,1221.01×
Arizona491,1640.89×
Missouri435,5901×
Washington383,6130.71×
Mississippi365,6731.65×
Kentucky344,8361.02×
Connecticut340,9051.26×
Wisconsin298,2590.74×
Colorado288,2380.68×
Oklahoma284,6700.95×
Minnesota273,1660.71×
Arkansas239,6921.08×
Nevada236,6970.91×
Kansas184,0860.87×
Oregon181,8180.59×
Iowa166,6680.75×
Utah164,2220.68×
Nebraska108,8000.81×
Rhode Island106,2031.24×
Delaware105,5741.42×
Washington, District of Columbia101,5001.25×
New Mexico97,9880.73×
Hawaii83,4100.72×
West Virginia81,3090.65×
New Hampshire77,5110.73×
Maine72,6950.75×
Idaho69,1550.51×
South Dakota33,2890.54×
North Dakota30,8690.56×
Montana28,3490.38×
Vermont22,7380.48×
Alaska22,1870.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Balance audience
BrandAffinityCategory
Yahoo!奇摩名人娛樂2.34×Internet & Social Media
Nordstrom rack2.45×Fashion & Accessoires
Footwear1.78×Fashion & Accessoires
Sneakers (footwear)2.33×Fashion & Accessoires
Foot Locker3.33×Shopping
Lace wig2.48×Beauty & Wellness
Sportswear (activewear)1.93×Fashion & Accessoires
Sports equipment2.21×Sports
Kohl's1.55×Shopping
Sportswear (fashion)3.5×Fashion & Accessoires
PacSun3.05×Fashion & Accessoires
Nike1.88×Fashion & Accessoires
Birkenstock3.04×Fashion & Accessoires
Nike+3.94×Sports
Bad Bunny2.23×Music & Radio
NBA Finals1.81×Sports
Burlington1.91×Fashion & Accessoires
NBA playoffs1.85×Sports
NFL Network1.79×Sports
Banana Republic2.21×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Balance audience
TraitClusterScore
SustainabilityBALANCE1.85
Early Adopter MentalityPOWER1.62
Luxury OrientationPREMIUM1.62
LGBTQ+ IdentityOPEN1.56
Design AffinityPREMIUM1.35
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for New Balance
CountryShare
United States21.5%
Japan7.0%
Italy5.1%

See New Balance audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does New Balance have in United States?

New Balance has an estimated audience of 26,908,862 people in United States, concentrated in California and Texas.

What is the gender split and age of New Balance fans?

43.4% of New Balance fans are female, 56.6% are male, with an average age of 32.5 years.

Which brands do New Balance fans like most?

New Balance fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (2.34×), Nordstrom rack (2.45×), and Footwear (1.78×) over the country average.

Where do New Balance fans live in United States?

New Balance fans in United States are most concentrated in California (reach 3,880,902), Texas (reach 3,408,349), and New York (reach 2,404,067). These three regions account for the largest share of the active audience.

What other brands do New Balance fans also like?

Beyond New Balance itself, the audience over-indexes on Nordstrom rack (2.45×), Footwear (1.78×), Sneakers (footwear) (2.33×), and Foot Locker (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Balance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.