Fabletics Audience in United States

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Fabletics has an estimated audience of 20,870,317 people in United States. 72.0% are female, 28.0% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Kohl's, Harry Potter, Yahoo!奇摩名人娛樂, Fashion Nova, Home decorating ideas.

The average Fabletics fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kohl's, Harry Potter, Yahoo!奇摩名人娛樂, with strongest over-indexing on Kohl's (1.77× the country average). Demographically, the Fabletics audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Fabletics fans

Demographic split for Fabletics audience in United States
MetricValue
Female72.0%
Male28.0%
Average age35.4
Estimated audience size20,870,317

Audience persona

The typical Fabletics fan in United States is more female, around 35.4 years old, with strong Sustainability tendencies and a notable affinity for Kohl's.

Top regions in United States

Top regions ranked by reach for Fabletics in United States
RegionReachAffinity
California2,189,7270.95×
Texas1,994,8901.11×
Florida1,546,6341.09×
New York998,8790.86×
Pennsylvania781,2621.11×
Illinois779,3431.12×
Ohio715,8471.11×
North Carolina648,7541.03×
Georgia600,3810.93×
Michigan600,1151.1×
New Jersey529,7231×
Virginia527,5961.04×
Tennessee437,6431.05×
Arizona429,8221.01×
Indiana429,7881.13×
Missouri410,0071.22×
Minnesota362,6601.21×
Massachusetts358,9390.87×
Colorado355,4751.08×
Washington350,3860.84×
Kentucky339,3701.3×
Wisconsin326,5081.04×
Maryland320,7120.89×
Alabama311,3041.07×
South Carolina266,1160.85×
Oklahoma257,2861.11×
Utah253,9181.36×
Louisiana238,2530.89×
Iowa234,0261.36×
Nevada216,3691.07×
Oregon210,6570.88×
Kansas191,7841.17×
Connecticut187,9260.9×
Arkansas156,2060.91×
Mississippi154,2390.9×
Nebraska141,0901.35×
New Mexico107,1051.02×
Idaho106,1391.01×
West Virginia82,1710.85×
Hawaii80,8740.9×
Delaware71,7331.25×
New Hampshire64,0690.78×
Montana53,6120.93×
Maine52,7840.71×
Rhode Island48,2230.73×
South Dakota47,8150.99×
North Dakota44,0011.03×
Washington, District of Columbia42,0990.67×
Alaska30,4960.68×
Wyoming29,8020.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fabletics audience
BrandAffinityCategory
Kohl's1.77×Shopping
Harry Potter1.67×Movies & TV
Yahoo!奇摩名人娛樂2.01×Internet & Social Media
Fashion Nova2.17×Shopping
Home decorating ideas2.56×Home & Garden
Healthy habits1.99×Health
Diaper bag2.37×Kids & Family
Home Design2.11×Home & Garden
1080i1.68×Technology & Electronics
Sephora1.5×Shopping
Yahoo!ショッピング1.55×
Childbirth1.71×Kids & Family
Boho-chic2.24×Fashion & Accessoires
Infant clothing1.96×Kids & Family
Dog lovers1.77×Pets & Animals
Home Interior Design2.08×Home & Garden
Toddler1.52×Kids & Family
Baby food2.1×Kids & Family
Infant bodysuit2.37×Kids & Family
Offspring1.55×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fabletics audience
TraitClusterScore
SustainabilityBALANCE1.5
Design AffinityPREMIUM1.5
MindfulnessBALANCE1.43
Sports ActivityPOWER1.37
Luxury OrientationPREMIUM1.3
ExtroversionTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Fabletics
CountryShare
United States75.6%
United Kingdom9.2%
Canada4.8%

See Fabletics audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Fabletics have in United States?

Fabletics has an estimated audience of 20,870,317 people in United States, concentrated in California and Texas.

What is the gender split and age of Fabletics fans?

72.0% of Fabletics fans are female, 28.0% are male, with an average age of 35.4 years.

Which brands do Fabletics fans like most?

Fabletics fans show strongest brand affinity for Kohl's (1.77×), Harry Potter (1.67×), and Yahoo!奇摩名人娛樂 (2.01×) over the country average.

Where do Fabletics fans live in United States?

Fabletics fans in United States are most concentrated in California (reach 2,189,727), Texas (reach 1,994,890), and Florida (reach 1,546,634). These three regions account for the largest share of the active audience.

What other brands do Fabletics fans also like?

Beyond Fabletics itself, the audience over-indexes on Harry Potter (1.67×), Yahoo!奇摩名人娛樂 (2.01×), Fashion Nova (2.17×), and Home decorating ideas (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fabletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.