Rascasse Audience Intelligence

Fabletics Target Market in United States

A data profile of the people who buy, follow and care about Fabletics in United States — modelled from more than twelve digital signal sources. Fabletics has an estimated audience of 21,035,285 people in United States.

#4among Sportswear in United States#157among Brand in United States#79in Fashion & Accessoires

The average Fabletics fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kohl's, Harry Potter, Fashion Nova, with strongest over-indexing on Kohl's (1.77× the country average).

Demographically, the Fabletics audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fabletics fan in United States is more female, around 35.4 years old, with strong Design Affinity tendencies and a notable affinity for Kohl's.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fabletics profile in United States.

Audience size
21M
in United States
Gender
72.0%♀
28.0% male
Age
35.4
average years
Country rank
#1548
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fabletics

72.0% are female, 28.0% are male, average age 35.4.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Fabletics audience in United States
MetricValue
Female72.0%
Male28.0%
Average age35.4
Estimated audience size21,035,285
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Fabletics audience in United States
Age bracketShare%
16-1924%
20-2926%
30-3922%
40-4917%
50+11%
Fig. 04

Worldwide distribution

75.7%

of the worldwide Fabletics audience comes from United States.

Worldwide audience distribution share by country for Fabletics
CountryShare
United States75.7%
United Kingdom9.2%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fabletics audience in United States is strongest.

Fig. 05

Top regions by affinity

Fabletics customers by region in United States
#RegionReachAffinity×
01Delaware~90K1.52×
02Nebraska~100K1.34×
03Iowa~200K1.33×
04Utah~200K1.32×
05Kentucky~300K1.28×
06Missouri~400K1.26×
07Kansas~200K1.18×
08Minnesota~300K1.16×
09Florida~1.5M1.14×
10Oklahoma~300K1.11×
11Ohio~700K1.10×
12Texas~2M1.09×
13Pennsylvania~800K1.08×
14Michigan~600K1.08×
15Indiana~400K1.07×
16Idaho~100K1.07×
17Alabama~300K1.06×
18Nevada~200K1.06×
19North Dakota~50K1.06×
20Illinois~700K1.05×
21Colorado~300K1.05×
22New Jersey~600K1.04×
23Arizona~400K1.04×
24New Mexico~100K1.04×
25Tennessee~400K1.01×
26South Dakota~50K1.01×
27Wisconsin~300K1.00×
28North Carolina~600K0.97×
29Wyoming~30K0.97×
30California~2M0.96×
31Mississippi~200K0.95×
32Virginia~500K0.94×
33Maryland~300K0.94×
34Montana~50K0.94×
35Georgia~600K0.92×
36Louisiana~200K0.92×
37Hawaii~80K0.92×
38Connecticut~200K0.91×
39Arkansas~200K0.91×
40West Virginia~90K0.90×
41New York~1M0.89×
42Massachusetts~400K0.88×
43South Carolina~300K0.80×
44Washington~300K0.79×
45Oregon~200K0.79×
46New Hampshire~60K0.78×
47Rhode Island~50K0.74×
48Alaska~30K0.71×
49Maine~50K0.70×
50Washington, District of Columbia~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Fabletics, United States
0.69×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fabletics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fabletics audience
#·InterestCategoryAffinity×
01Home decorating ideasHome & Garden2.56×
02Diaper bagKids & Family2.37×
03Infant bodysuitKids & Family2.37×
04AritziaFashion & Accessoires2.33×
05Boho-chicFashion & Accessoires2.24×
06Fashion NovaShopping2.17×
07Home DesignHome & Garden2.11×
08Baby foodKids & Family2.10×
09Home Interior DesignHome & Garden2.08×
10Healthy habitsHealth1.99×
11Infant clothingKids & Family1.96×
12H.O.M.E.Home & Garden1.90×
13Kohl'sShopping1.77×
14Dog loversPets & Animals1.77×
15ChildbirthKids & Family1.71×
161080iTechnology & Electronics1.68×
17Harry PotterMovies & TV1.67×
18OffspringHome & Garden1.55×
19ToddlerKids & Family1.52×
20SephoraShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fabletics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fabletics audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.45×
Pet OwnershipJOY1.22×
SustainabilityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fabletics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
Career OrientationPOWER0.69×
TraditionCONSERVATISM0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fabletics's target market in United States?

Fabletics's target market in United States covers an estimated 21,035,285 people, concentrated in California and Texas.

02

What is the gender split and age of Fabletics customers?

72.0% of the Fabletics audience are female, 28.0% are male, with an average age of 35.4 years.

03

Which brands do Fabletics fans like most?

Fabletics fans show strongest brand affinity for Kohl's (1.77×), Harry Potter (1.67×), and Fashion Nova (2.17×) over the country average.

04

Where do Fabletics fans live in United States?

Fabletics fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Fabletics fans also like?

Beyond Fabletics itself, the audience over-indexes on Harry Potter (1.67×), Fashion Nova (2.17×), Home decorating ideas (2.56×), and Healthy habits (1.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Fabletics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fabletics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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