Fanatics Audience in United States

Fanatics logo

Fanatics has an estimated audience of 12,625,086 people in United States. 40.7% are female, 59.3% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Godzilla, Food, United States, Philosophy.

The average Fanatics fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Godzilla, Food, with strongest over-indexing on Food and drink (1.65× the country average). Demographically, the Fanatics audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Demographics of Fanatics fans

Demographic split for Fanatics audience in United States
MetricValue
Female40.7%
Male59.3%
Average age39.4
Estimated audience size12,625,086

Audience persona

The typical Fanatics fan in United States is more male, around 39.4 years old, with strong Extroversion tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Fanatics in United States
RegionReachAffinity
California1,419,1021.02×
Texas1,032,7260.95×
Florida862,3541.01×
New York729,7881.03×
Pennsylvania643,9201.51×
Ohio633,1681.63×
Illinois481,0001.14×
Michigan473,5541.43×
North Carolina424,3351.12×
Georgia419,6111.08×
New Jersey404,9471.26×
Virginia332,7081.08×
Tennessee321,6071.27×
Arizona295,5441.15×
Indiana281,5201.22×
South Carolina242,7891.28×
Maryland233,2381.07×
Missouri223,5611.1×
Kentucky219,7161.39×
Massachusetts211,4910.85×
Colorado205,0221.03×
Wisconsin194,2501.02×
Alabama187,9461.07×
Washington167,1920.66×
Nevada160,8871.32×
Minnesota143,6160.79×
Iowa141,5861.36×
Louisiana137,4280.84×
Connecticut132,3021.04×
Oklahoma115,5430.82×
Kansas109,5191.1×
Oregon94,5730.65×
Mississippi93,1850.9×
Utah84,3580.75×
Arkansas82,2440.79×
Nebraska76,9111.21×
West Virginia76,6781.3×
New Mexico61,9460.98×
Idaho46,6390.74×
Delaware43,5521.25×
New Hampshire37,8250.76×
Rhode Island35,5270.88×
Hawaii33,1200.61×
Maine27,3270.6×
Montana26,3320.75×
South Dakota26,1350.9×
Washington, District of Columbia25,9400.68×
North Dakota22,8600.88×
Wyoming13,5280.72×
Vermont11,9750.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fanatics audience
BrandAffinityCategory
Food and drink1.65×Food & Beverages
Godzilla3.69×Movies & TV
Food1.65×Food & Beverages
United States1.78×Travel & Leisure
Philosophy2.2×Business & Career
Instant messaging2.59×Internet & Social Media
Culture1.75×Literature
Rock music1.81×Music & Radio
Wikipedia2.8×Internet & Social Media
Soccer2.02×Sports
Beverages1.64×Food & Beverages
Batman2.88×Movies & TV
Creative Commons3.32×Technology & Electronics
Friends1.87×Movies & TV
Restaurants1.55×Food & Beverages
Quotation3.56×Business & Career
Comedy movies1.58×Movies & TV
Video games1.57×Games
Peacemaker1.92×Movies & TV
Rob Reiner2.5×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fanatics audience
TraitClusterScore
ExtroversionTHRILL1.48
Convenience OrientationPREMIUM1.32
IndividualismJOY1.3
PatriotismCONSERVATISM1.27
SpiritualityBALANCE1.19
Family OrientationCONSERVATISM1.13

Worldwide distribution

Worldwide audience distribution share by country for Fanatics
CountryShare
United States61.4%
United Kingdom5.9%
Canada3.6%

See Fanatics audiences in other countries

More Sportswear audiences in United States

Frequently asked questions

How many fans does Fanatics have in United States?

Fanatics has an estimated audience of 12,625,086 people in United States, concentrated in California and Texas.

What is the gender split and age of Fanatics fans?

40.7% of Fanatics fans are female, 59.3% are male, with an average age of 39.4 years.

Which brands do Fanatics fans like most?

Fanatics fans show strongest brand affinity for Food and drink (1.65×), Godzilla (3.69×), and Food (1.65×) over the country average.

Where do Fanatics fans live in United States?

Fanatics fans in United States are most concentrated in California (reach 1,419,102), Texas (reach 1,032,726), and Florida (reach 862,354). These three regions account for the largest share of the active audience.

What other brands do Fanatics fans also like?

Beyond Fanatics itself, the audience over-indexes on Godzilla (3.69×), Food (1.65×), United States (1.78×), and Philosophy (2.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fanatics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.