Rascasse Audience Intelligence

Fanatics Target Market in United States

A data profile of the people who buy, follow and care about Fanatics in United States — modelled from more than twelve digital signal sources. Fanatics has an estimated audience of 13,327,725 people in United States.

#8among Sportswear in United States#262among Brand in United States#132in Fashion & Accessoires

The average Fanatics fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Food and drink, Godzilla, with strongest over-indexing on FIFA World Cup 2026 (1.82× the country average).

Demographically, the Fanatics audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fanatics fan in United States is more male, around 39.4 years old, with strong Tradition tendencies and a notable affinity for FIFA World Cup 2026.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fanatics profile in United States.

Audience size
13.3M
in United States
Gender
40.7%♀
59.3% male
Age
39.4
average years
Country rank
#2664
Brand in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fanatics

40.7% are female, 59.3% are male, average age 39.4.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Fanatics audience in United States
MetricValue
Female40.7%
Male59.3%
Average age39.4
Estimated audience size13,327,725
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Fanatics audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+20%
Fig. 04

Worldwide distribution

59.9%

of the worldwide Fanatics audience comes from United States.

Worldwide audience distribution share by country for Fanatics
CountryShare
United States59.9%
United Kingdom5.5%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fanatics audience in United States is strongest.

Fig. 05

Top regions by affinity

Fanatics customers by region in United States
#RegionReachAffinity×
01Ohio~600K1.48×
02Kentucky~200K1.41×
03West Virginia~80K1.40×
04Pennsylvania~600K1.39×
05Nevada~200K1.35×
06Iowa~100K1.33×
07Michigan~400K1.32×
08Indiana~300K1.27×
09Delaware~40K1.25×
10Nebraska~80K1.24×
11New Jersey~400K1.22×
12Tennessee~300K1.22×
13South Carolina~200K1.20×
14Arizona~300K1.12×
15Illinois~500K1.11×
16Connecticut~100K1.11×
17North Carolina~400K1.08×
18Georgia~400K1.06×
19Kansas~100K1.06×
20Virginia~300K1.05×
21Alabama~200K1.05×
22Maryland~200K1.04×
23Wisconsin~200K1.04×
24New York~700K1.03×
25Missouri~200K1.03×
26New Mexico~60K1.01×
27Colorado~200K1.00×
28California~1.5M0.99×
29Florida~800K0.99×
30Rhode Island~40K0.99×
31North Dakota~30K0.96×
32South Dakota~30K0.94×
33Mississippi~100K0.92×
34Massachusetts~200K0.90×
35Texas~1M0.89×
36Oklahoma~100K0.85×
37New Hampshire~40K0.85×
38Louisiana~100K0.80×
39Montana~30K0.80×
40Arkansas~80K0.79×
41Idaho~50K0.78×
42Minnesota~100K0.77×
43Utah~90K0.77×
44Wyoming~10K0.77×
45Washington~200K0.74×
46Maine~30K0.68×
47Washington, District of Columbia~30K0.68×
48Oregon~90K0.65×
49Hawaii~30K0.64×
50Vermont~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Fanatics, United States
0.61×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fanatics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fanatics audience
#·InterestCategoryAffinity×
01GodzillaMovies & TV3.69×
02QuotationBusiness & Career3.56×
03Creative CommonsTechnology & Electronics3.32×
04Anthony EdwardsMovies & TV3.29×
05BatmanMovies & TV2.88×
06WikipediaInternet & Social Media2.80×
07Dick Van DykeMovies & TV2.67×
08Instant messagingInternet & Social Media2.59×
09PhilosophyBusiness & Career2.20×
10Lindsey GrahamPolitics & Society2.06×
11SoccerSports2.02×
12FIFA World Cup 2026Sports1.82×
13Rock musicMusic & Radio1.81×
14United StatesTravel & Leisure1.78×
15CultureLiterature1.75×
16Food and drinkFood & Beverages1.65×
17FoodFood & Beverages1.65×
18BeveragesFood & Beverages1.64×
19Comedy moviesMovies & TV1.58×
20RestaurantsFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fanatics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fanatics audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.53×
PatriotismCONSERVATISM1.53×
IndividualismJOY1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fanatics audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
Design AffinityPREMIUM0.72×
IndulgenceJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fanatics's target market in United States?

Fanatics's target market in United States covers an estimated 13,327,725 people, concentrated in California and Texas.

02

What is the gender split and age of Fanatics customers?

40.7% of the Fanatics audience are female, 59.3% are male, with an average age of 39.4 years.

03

Which brands do Fanatics fans like most?

Fanatics fans show strongest brand affinity for FIFA World Cup 2026 (1.82×), Food and drink (1.65×), and Godzilla (3.69×) over the country average.

04

Where do Fanatics fans live in United States?

Fanatics fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Fanatics fans also like?

Beyond Fanatics itself, the audience over-indexes on Food and drink (1.65×), Godzilla (3.69×), Food (1.65×), and United States (1.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sportswear audiences in United States

See Fanatics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fanatics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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