Rascasse Audience Intelligence

Restaurants Audience in United States

A data profile of the people who buy, follow and care about Restaurants in United States — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 128,900,783 people in United States.

#24among Lifestyle cluster in United States#32among Topic in United States#4in Food & Beverages

The average Restaurants fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grand Turk Island, University of Wisconsin–Milwaukee, with strongest over-indexing on Grand Turk Island (1.64× the country average).

Demographically, the Restaurants audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 50 regions tracked by Rascasse.

The typical Restaurants fan in United States is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Grand Turk Island.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Restaurants profile in United States.

Audience size
128.9M
in United States
Gender
55.8%♀
44.2% male
Age
41.1
average years
Country rank
#42
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

55.8% are female, 44.2% are male, average age 41.1.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Restaurants audience in United States
MetricValue
Female55.8%
Male44.2%
Average age41.1
Estimated audience size128,900,783
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Restaurants audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Restaurants audience comes from United States.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.4%
Japan5.6%
Italy4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Restaurants audience in United States is strongest.

Fig. 05

Top regions by affinity

Restaurants fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~400K2.07×
02Hawaii~1M2.01×
03Vermont~300K1.43×
04Washington, District of Columbia~500K1.40×
05Montana~500K1.34×
06Colorado~2.5M1.26×
07Alaska~300K1.25×
08Washington~3M1.20×
09Maine~600K1.20×
10New Mexico~800K1.17×
11Virginia~3.5M1.12×
12Oregon~1.5M1.12×
13New Hampshire~500K1.08×
14Utah~1M1.05×
15South Dakota~300K1.03×
16South Carolina~2M1.02×
17New York~7.5M1.01×
18California~14M1.00×
19Kansas~1M0.99×
20Arizona~2.5M0.98×
21North Carolina~4M0.97×
22Tennessee~2.5M0.96×
23Massachusetts~2.5M0.96×
24Nevada~1M0.96×
25Florida~8M0.94×
26Wisconsin~2M0.94×
27Texas~10M0.92×
28Georgia~3.5M0.92×
29Idaho~600K0.92×
30Arkansas~1M0.91×
31Illinois~4M0.90×
32Missouri~2M0.90×
33Minnesota~1.5M0.90×
34Iowa~900K0.85×
35Oklahoma~1M0.84×
36Michigan~3M0.82×
37Indiana~2M0.82×
38Alabama~1.5M0.81×
39Pennsylvania~3.5M0.80×
40New Jersey~2.5M0.80×
41Maryland~2M0.79×
42Ohio~3M0.78×
43Kentucky~1.5M0.78×
44Mississippi~800K0.78×
45West Virginia~500K0.78×
46Connecticut~1M0.77×
47Nebraska~500K0.77×
48Rhode Island~300K0.77×
49Louisiana~1.5M0.75×
50Delaware~300K0.72×
Fig. 06

Affinity by region

Affinity by region — Restaurants, United States
0.72×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Restaurants audience
#·InterestCategoryAffinity×
01Grand Turk IslandTravel & Leisure1.64×
02University of Wisconsin–MilwaukeeBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Restaurants audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.88×
Social Media UsageJOY0.86×
CreativityOPEN0.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Restaurants audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.66×
Risk AppetiteTHRILL0.72×
Career OrientationPOWER0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Restaurants audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →