Restaurants Audience in United States
Restaurants has an estimated audience of 128,900,783 people in United States. 55.8% are female, 44.2% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Grand Turk Island, University of Wisconsin–Milwaukee.
The average Restaurants fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grand Turk Island, University of Wisconsin–Milwaukee, with strongest over-indexing on Grand Turk Island (1.64× the country average). Demographically, the Restaurants audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster
Demographics of Restaurants fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 41.1 |
| Estimated audience size | 128,900,783 |
Audience persona
The typical Restaurants fan in United States is more female, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Grand Turk Island.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 15,536,924 | 1.1× |
| Texas | 11,062,801 | 1× |
| Florida | 8,751,428 | 1× |
| New York | 7,555,724 | 1.05× |
| Illinois | 4,165,342 | 0.97× |
| North Carolina | 3,891,617 | 1× |
| Georgia | 3,723,583 | 0.94× |
| Pennsylvania | 3,607,614 | 0.83× |
| Virginia | 3,442,270 | 1.1× |
| Washington | 3,333,446 | 1.29× |
| Ohio | 3,155,473 | 0.79× |
| Michigan | 2,896,065 | 0.86× |
| Colorado | 2,858,511 | 1.41× |
| Arizona | 2,774,142 | 1.05× |
| New Jersey | 2,734,702 | 0.83× |
| Massachusetts | 2,646,243 | 1.04× |
| Tennessee | 2,470,604 | 0.96× |
| South Carolina | 2,023,785 | 1.04× |
| Indiana | 1,961,037 | 0.83× |
| Missouri | 1,904,428 | 0.92× |
| Wisconsin | 1,868,109 | 0.96× |
| Maryland | 1,835,614 | 0.83× |
| Minnesota | 1,790,312 | 0.97× |
| Oregon | 1,783,764 | 1.21× |
| Alabama | 1,403,635 | 0.78× |
| Utah | 1,318,746 | 1.14× |
| Louisiana | 1,304,188 | 0.78× |
| Nevada | 1,283,914 | 1.03× |
| Kentucky | 1,226,612 | 0.76× |
| Oklahoma | 1,204,909 | 0.84× |
| Hawaii | 1,080,000 | 2.08× |
| Connecticut | 985,827 | 0.76× |
| Kansas | 908,187 | 0.89× |
| Arkansas | 893,656 | 0.84× |
| Iowa | 849,468 | 0.8× |
| Mississippi | 714,929 | 0.67× |
| New Mexico | 711,528 | 1.1× |
| Washington, District of Columbia | 629,989 | 1.63× |
| Idaho | 587,996 | 0.91× |
| Maine | 540,896 | 1.17× |
| Nebraska | 498,728 | 0.77× |
| New Hampshire | 488,447 | 0.96× |
| Montana | 458,271 | 1.28× |
| West Virginia | 422,906 | 0.7× |
| Alaska | 317,924 | 1.15× |
| Rhode Island | 315,641 | 0.77× |
| Vermont | 303,423 | 1.34× |
| Wyoming | 296,060 | 1.55× |
| South Dakota | 286,099 | 0.96× |
| Delaware | 243,035 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grand Turk Island | 1.64× | Travel & Leisure |
| University of Wisconsin–Milwaukee | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.16 |
| Extroversion | THRILL | 0.99 |
| Healthy Lifestyle | BALANCE | 0.97 |
| Social Media Usage | JOY | 0.97 |
| Urban Lifestyle | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 5.7% |
| Italy | 4.3% |
See Restaurants audiences in other countries
More Lifestyle cluster audiences in United States
- Food and drink (182,612,063)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
- Arts and music (171,337,268)
How to read this data
Audience size is the estimated number of people in United States who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.