Rascasse Audience Intelligence

Restaurants Audience in Mexico

A data profile of the people who buy, follow and care about Restaurants in Mexico — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 12,132,548 people in Mexico.

Restaurants has an estimated audience of 12,132,548 people in Mexico. 52.2% are female, 47.8% are male, average age 34.6.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Restaurants profile in Mexico.

Audience size
12.1M
in Mexico
Gender
52.2%
47.8% male
Age
34.6
average years
Country rank
#68
Topic in Mexico
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurants fans

52.2% are female, 47.8% are male, average age 34.6.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Restaurants audience in Mexico
MetricValue
Female52.2%
Male47.8%
Average age34.6
Estimated audience size12,132,548
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Restaurants audience in Mexico
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Restaurants audience comes from Mexico.

Worldwide audience distribution share by country for Restaurants
CountryShare
United States16.4%
Japan5.6%
Italy4.2%
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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